The Nerdoscientist Podcast
Michelle Murphy NiedzielaA short-form podcast where neuroscience fuels consumer innovation. The Nerdoscientist Podcast explores how neuroscience, behavioral science, and psychology shape consumer behavior and decision-making. Each episode breaks down real-world insights, from emotional connections to behavioral coding, providing practical strategies for innovation and product development. Tune in for bite-sized, science-b... more
| Publishes | Twice monthly | Episodes | 14 | Founded | a year ago |
|---|---|---|---|---|---|
| Categories | Social SciencesScience | ||||
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Latest Episodes
In this special episode, I share a recording of the talk I gave with Richard Popper and Rachel Czapla at Pangborn 2025: "Unpacking Consumer Perceptions: Do Implicit and Explicit Measures Tell the Same Story?"
We dive into the results of a collaborat... more
At the 2025 Truth in Beauty e-Summit, experts from science, regulation, and industry came together to tackle one of the biggest challenges in beauty today: misinformation. In this episode, Dr. Michelle Niedziela (aka the Nerdoscientist) shares her 5-... more
In this episode, I share my talk from the International Society of Neurogastronomy (ISN) 2025 in Philadelphia, where I closed the meeting with a playful but serious exploration of the cookie stomach.I discuss how sensory perception, bias, and emotion... more
In this episode of Nerdoscientist, Michelle Niedziela unpacks the common misuses of neuroscience tools like EEG, GSR, and IAT in consumer research—and explains why leaning into human complexity can lead to better, more meaningful insights. If you’ve ... more
In this episode, Michelle Niedziela explores how generative AI—like ChatGPT—can be used to augment consumer research, not replace it. Based on her recent presentation at the AChemS annual meeting, she shares how she used AI to simulate a study on the... more
🎙️ In this quick episode of Nerdology, we’re talking about something that quietly shapes our lives and our data: apathy.
After a busy stretch of speaking, teaching, client work, and travel, I found myself in a familiar state—not burnout, not boredo... more
Why do consumers keep reaching for the same products over and over again? The answer lies in the Habit Loop—a powerful behavioral framework that explains how habits form and stick.
In this episode of Nerdology, I break down how to research consumer ... more
A subtle change in wording can completely alter consumer perceptions—and your research results! In this episode of Nerdology, we explore framing effects, a key concept in behavioral science. Learn how to design neutral contexts, test multiple frames,... more
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The Nerdoscientist Podcast launched a year ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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