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Artwork for Reinvent B2B Customer Growth

Reinvent B2B Customer Growth

Accenture Song
Account-Based Marketing
Professional Services
Marketing Strategy
Generative AI
Collaboration
Marketing
Client Relationships
Cios
Trust
Customer Engagement
Client-Centric Marketing
Shell
Roche Diagnostics
Momentum ITSMA
Client-Centricity
Global Accounts
Client Development
Demand Generation
Customer-Centric Marketing
Brand Perception

A series of conversations with senior B2B leaders exploring how winning organizations are transforming customer growth in today's dynamic marketplace. Each episode blends practical guidance with innovative strategies to help you grow your most valuable customer relationships. Discover how unified strategies, empowered buyers, AI-driven insights, and retention-focused approaches can help you transf... more

PublishesMonthlyEpisodes93Founded7 years ago
Categories
ManagementBusinessMarketing

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Artwork for Reinvent B2B Customer Growth

Latest Episodes

What does it take to lead a marketing function at the center of data-driven transformation, AI disruption, and rapidly shifting buyer expectations? In this episode, Jennifer Jackson outlines how Actian is reshaping marketing to meet the demands of a ... more

What does it take to build a client-centric growth engine in an industry where marketing has long been seen as a support act? Harsha Chachadi shares how FM is rewriting the rules with ABM – one account at a time.

YouTube

As B2B organizations navigate shifting markets and rising expectations, Emma Chatwin shares how Fujitsu's three-year transformation journey moved marketing from the sidelines to the front line of business growth.

How can Account-Based Marketing deliver growth in an era of AI and complex buying journeys? NetApp's Fabiana Brunetti shares how piloting, personalization, and cross-functional buy-in can turn ABM from aspiration to action.

YouTube

Key Facts

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Recent Guests

Harsha Chachadi
Global Marketing Programs and Account-Based Marketing Lead
FM
Episode: Ep. 78 FM: Rewriting the ABM playbook
Oli Hammans
Global ABM leader at EY with a background in marketing automation and technology.
EY
Episode: Ep.75 EY: Scaling ABM for global impact
Gabriella Sellers
Global ABM leader at EY with experience in sales and client-serving roles.
EY
Episode: Ep.75 EY: Scaling ABM for global impact
Mendeil Bailey
Director of Account-Based Marketing, Americas at Autodesk
Autodesk
Episode: Ep.74 Autodesk: Reinventing relationships with the power of ABM
Jodi Lebow
Vice President of Global Demand Center at Hexagon
Hexagon
Episode: Ep. 73 Hexagon: Elevating ABM with client-centric precision
Jason Levergood
Director of Global Targets and Key Accounts at Grant Thornton International
Grant Thornton International
Episode: Ep.72 Grant Thornton: Driving growth in global markets
Reshma Rahi
Associate VP for Market Strategy and Execution at Ascendion
Ascendion
Episode: Ep.71 Ascendion: Harnessing marketing's superpower to fuel client-centric growth
Metta Karigani
Chief Consulting Officer at Momentum ITSMA
Momentum ITSMA
Episode: Ep. 70 Bonus episode: ABM as the catalyst for client-centricity
Adam Bennington
Principal Advisor and Consultant at Momentum ITSMA
Momentum ITSMA
Episode: Ep. 70 Bonus episode: ABM as the catalyst for client-centricity

Host

Alicia Linden
CEO at Momentum ITSMA

Reviews

4.8 out of 5 stars from 55 ratings
  • A must listen for every b2b marketer

    Great insights, practical advice and best practice from CMOs and senior marketing leaders.

    Apple Podcasts
    5
    mboogaard
    United Kingdom2 years ago
  • Great insights

    One of the few ABM podcasts out there - love the mix of speakers

    Apple Podcasts
    5
    ICPhannah
    United Kingdom2 years ago
  • Best ABM Podcast I’ve Found - Thank You!

    Highly recommend listening to the episode with Dell

    Apple Podcasts
    5
    teamsmiff82
    United Kingdom5 years ago
  • Just discovered these

    A great treasure trove - thank you

    Apple Podcasts
    5
    PabloPenguin
    United Kingdom6 years ago
  • Insightful

    Really interesting thank you, a great line up of guests so far - looking forward to future episodes.

    Apple Podcasts
    5
    GTemplar
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A fantastic podcast on ABM, looking forward to future episodes!
Highly recommend listening to the episode with Dell.
Great and insightful way to learn from experienced ABM professionals.
Really interesting thank you, a great line up of guests so far.
One of the few ABM podcasts out there - love the mix of speakers.
A great treasure trove of information - thank you.
Some insightful tips and considerations for marketing planning.
Excellent podcast and very informative!!!
I liked the conversation around understanding who you're trying to reach and how they like to consume content.
Great insights, practical advice, and best practices from CMOs and senior marketing leaders.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#12
Philippines/Business/Management
Apple Podcasts
#107
Philippines/Business
Apple Podcasts
#147
Ukraine/Business/Management
Apple Podcasts
#218
Russia/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

Ep.75 EY: Scaling ABM for global impact
Q: How do you think about aligning your efforts between global, regional, and industry teams across EY?
Oli mentions the importance of not operating in isolation and the need for collaboration with marketing colleagues around the world to ensure they meet client needs effectively.
Ep.75 EY: Scaling ABM for global impact
Q: How did that particular event shape your approach? How did you start thinking about account-based marketing?
Gabriella mentions that attending the ITSMA ABM conference significantly increased her understanding of the basic principles of ABM and helped her appreciate how ABM processes work across businesses.
Ep.74 Autodesk: Reinventing relationships with the power of ABM
Q: Have you got any advice for global marketing teams feeling friction with regional ABM teams?
Mendeil suggests bringing the voice of the customer to the forefront and aligning global programs with customer needs.
Ep.74 Autodesk: Reinventing relationships with the power of ABM
Q: Mendeil, why are you so passionate about Account-Based Marketing?
Mendeil believes ABM has an unparalleled impact on customer engagement and sales alignment, making it the most transformative form of marketing.
Ep.71 Ascendion: Harnessing marketing's superpower to fuel client-centric growth
Q: What is your perception of account-based marketing strategies given your experience?
Reshma believes ABM is indispensable and stresses the importance of collaboration between marketing, sales, and leadership for successful implementation.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Reinvent B2B Customer Growth

What is Reinvent B2B Customer Growth about and what kind of topics does it cover?

This podcast features in-depth conversations with senior B2B leaders discussing the evolution of Account-Based Marketing (ABM) in a rapidly changing marketplace. Topics revolve around the significance of client-centric strategies, collaboration between marketing and sales, and the integration of advanced technologies such as AI into marketing practices. Episodes highlight various industries, showcasing successful case studies and best practices that can help organizations develop effective account strategies and transform customer relationships. Its unique focus on combining practical guidance with innovative insights makes it particularly valuable for marketing professionals looking to enhance their ABM tactics and drive growth.

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1. FALTER Radio

How many episodes of Reinvent B2B Customer Growth are there?

Reinvent B2B Customer Growth launched 7 years ago and published 93 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Reinvent B2B Customer Growth?

Recent guests on Reinvent B2B Customer Growth include:

1. Harsha Chachadi
2. Oli Hammans
3. Gabriella Sellers
4. Mendeil Bailey
5. Jodi Lebow
6. Jason Levergood
7. Reshma Rahi
8. Metta Karigani

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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