
Chip Griffin and Gini Dietrich share practical advice for PR and marketing agency owners build better businesses.
| Publishes | Weekly | Episodes | 100 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

David C. Baker recently published a fascinating thought experiment about what he’d do if starting an agency from scratch today—and it’s packed with provocative ideas worth serious consideration. His article offers a comprehensive blueprint covering e... more
No more excuses. No more waiting to see how things play out. AI has moved past the experimental phase, and if you’re still treating it like a nice-to-have rather than a fundamental shift in how your agency operates, you’re already falling behind.
I... more
You built an agency you’re proud of. So why does your website still feature that glowing tribute to someone you wouldn’t recommend today, or explain services you stopped offering three years ago?
In this episode, Chip and Gini tackle the unsexy but... more
As agency owners settle into 2026, it’s easy to operate on autopilot—chasing the next tactic without reconnecting with what made the business work in the first place. In this episode, Chip and Gini make the case for looking backward before charging f... more
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After 11 years of running my own communications firm, I knew it was time to rethink how I talked about my work and align more clearly with my long-term goals. This podcast was exactly what I needed. Nearly every episode offers practical, thoughtful insights that helped me clarify my messaging and strategy. Chip’s content is consistently helpful and refreshingly grounded. Highly recommended for anyone looking to grow intentionally and communicate more effectively.
- Kevin Anselmo, Founder of Exp... more
Concise, focussed and full of insights. Highly recommended for anyone steering a PR agency.
Very useful information on improving agency operations
Very informative for agency owners with a diverse list of topics. I love the perspective that Gini and Chip provide and they alway provide some specific example of what to do. Plus their banter is entertaining.
My friend recommended this podcast to me. However, I find their podcasts so annoying especially with Jenny’s random sneezes and gigglings. The content is okay, too long opening with unnecessary chit chats, for time poor agency owner, it is not so effective!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #235 |
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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Insightful dialogues surrounding the intricacies of running PR and marketing agencies are at the forefront of this podcast's content. The hosts frequently tackle challenges like performance management, team dynamics, and client expectations, alongside technological advancements such as the impact of AI on business strategies. Episodes explore the importance of authentic mission statements, efficient client communication, and maintaining employee well-being, coupled with actionable advice aimed at improving agency operations and profitability. The show offers a blend of personal experiences and expert insights, making it particularly beneficial for agency owners seeking to enhance their leadership skills and operational effectiveness.
Notab... more
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Agency Leadership Podcast launched 7 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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