
Your guided tour of the world of growth, performance marketing, customer acquisition, paid media, and affiliate marketing. We talk with industry experts and discuss experiments and their learnings in growth, marketing, and life. Time to nerd out, check your biases at the door, and have some fun talking about data-driven growth and lessons learned!
| Publishes | Weekly | Episodes | 114 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

In this episode of Always Be Testing, host Tye DeGrange sits down with Guillaume Cabane, Founder of HyperGrowth Partners and one of the earliest leaders to shape modern B2B SaaS growth.
Guillaume breaks down why most companies struggle to scale—not ... more
In this episode of Always Be Testing, Tye DeGrange sits down with Ziggy Kopetti, a veteran affiliate marketing operator and platform founder who has spent years working inside the mechanics of performance marketing—from attribution and partner incent... more
In this emergency episode of Always Be Testing, I’m joined by Ben Edelman—an economist, lawyer, and one of the most respected affiliate fraud investigators in the industry. Ben has spent over two decades uncovering adware abuse, browser extension mis... more
In this episode, I get the chance to sit down with Jen Goodwin, a powerhouse with 17 years of experience driving growth across e-commerce and affiliate marketing. Jen has helped scale some of the biggest brands in the space and played a major role in... more
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Apple Podcasts | #186 |
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Focused on the ever-evolving landscape of growth and performance marketing, a blend of affiliate marketing and customer acquisition is explored, featuring insights from leading industry experts. Notable topics include the integration of AI in advertising, personalized marketing efforts, and the significance of community building in the B2B SaaS sector. Episodes often highlight real-world applications, experiments, and case studies that encourage listeners to view marketing through a data-driven lens. The engaging discussions are peppered with personal anecdotes, making it relatable while providing actionable advice for marketers and business leaders alike.
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Always Be Testing launched 3 years ago and published 114 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Always Be Testing include:
1. Philip Qiu
2. Matt Hunter
3. Dan Darcy
4. Ian Martins
5. Udi Ledergor
6. Aaron Orendorff
7. Tyler Calder
8. Famous Rhodes
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