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AMA Marketing / And with Bennie F. Johnson

Bennie F. Johnson
Marketing
Innovation
Digital Marketing
Platforms
Generative AI
Sustainability
Dr. Tracy Khan
Startups
Marketing Transformation
Entrepreneurship
Mentorship
Advertising
Marketing Strategies
Consumer Behavior
Microfinance
Digital Transformation
Data-Driven Personalization
Diversity, Equity, and Inclusion
Diversity In Marketing
American Marketing Association

In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and… Join us as we explore life through a marketing lens, delving into conversations with individuals that flourish at the intersection of th... more

PublishesDailyEpisodes65Founded2 years ago
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ManagementBusinessMarketing

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Artwork for AMA Marketing / And

Latest Episodes

Sponsored episode: This episode of the AMA’s Marketing / And Podcast is brought to you by 24Notion. 24Notion is a full-service global creative marketing, digital technology, PR, and lifestyle agency that combines strategic ideas with customized tacti... more

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Jimi Gibson, Vice President, Brand Communication, Thrive Agency, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about the magic and wonder that is marketing, why it’s always important to wow an audience, and the need to be in... more

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Samuel Monnie, Co-Founder and Co-CEO of Purpose Hive, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about what it means to be a marketing reformer, why purpose and profit can live together, and how a global community can ins... more

YouTube

Becky Wixon and Bryan Biniak of Balance the Mix, join AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about brand essence, the sticky middle parts, the need for sonic identities, and why we all need to be audio first.

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Recent Guests

Ivo Lucas
Entrepreneur, angel investor, and CEO and founder of 24Notion
24Notion
Episode: Giving back and helping the next generation
Samuel Monnie
Co-founder and co-CEO of Purpose Hive, a company focused on purposeful growth strategies.
Purpose Hive
Episode: On being a marketing reformer
Becky Wexton
Co-founder of Balance the Mix, with a background in music and marketing.
Balance the Mix
Episode: Brand essence and sonic marketing
Bryan Biniak
Co-founder of Balance the Mix and former CMO of Song Trader, focusing on talent in the music industry.
Balance the Mix
Episode: Brand essence and sonic marketing
Jimi Gibson
VP of Brand Communications for Thrive Internet Marketing Agency and a magician.
Thrive Internet Marketing Agency
Episode: The magic and wonder of marketing
Islam ElDessouky
Global Vice President, Creative Strategy and Content for Coca-Cola
Coca-Cola
Episode: Why kindness is a superpower
Nancy Harhut
Co-founder and Chief Creative Officer of HBT Marketing
HBT Marketing
Episode: The combination of behavioral science and marketing
Soyoung Kang
President at EOS Products, previously CMO for various brands
EOS Products
Episode: Community support and architectural visions
Laura Ries
Globally recognized marketing strategist and bestselling author
Ries
Episode: The need for a strategic enemy

Host

Bennie F. Johnson
Host and CEO of the American Marketing Association with a focus on innovative marketing strategies and thought leadership.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#133
Chile/Business/Marketing
Apple Podcasts
#164
China/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Giving back and helping the next generation
Q: How did your experience going through the investor loop inform the way you think about investing in others?
Because no one invested in me when I started, I understood the value of mentorship and supporting others without expecting anything in return.
Giving back and helping the next generation
Q: When did you become so passionate about thinking about what's next?
I believe my passion started from a young age, realizing the importance of helping others and supporting the next generation.
Marketing is innovation
Q: What advice do you have for legacy brands in their pursuit of new?
Legacy brands can extend their life through the careful application of innovation and should respect brand equity when introducing new technology.
Marketing is innovation
Q: How do you equip your clients to deal with the natural competitive response?
By encouraging them to wargame scenarios they may face following a successful launch to prepare for competitor responses.
Marketing is innovation
Q: What keeps you in marketing time and time again?
The deep challenge of trying to satisfy the complex consumer keeps him engaged and motivated.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
Interests
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Age Range
Household Income
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Frequently Asked Questions About AMA Marketing / And

What is AMA Marketing / And about and what kind of topics does it cover?

A wide-ranging exploration of marketing principles and practices is at the forefront, featuring diverse guests from various industries who share their insights on innovation, storytelling, and purpose-driven initiatives. Noteworthy discussions often take place at the intersection of marketing and other disciplines, showcasing how marketing plays a pivotal role in shaping authentic connections and brand narratives. The engaging conversations aim to uncover the challenges and opportunities within the marketing landscape while inspiring listeners to think differently about the field and its potential impact.

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Which podcasts are similar to AMA Marketing / And?

These podcasts share a similar audience with AMA Marketing / And:

1. Nudge
2. AI Explored

How many episodes of AMA Marketing / And are there?

AMA Marketing / And launched 2 years ago and published 65 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on AMA Marketing / And?

Recent guests on AMA Marketing / And include:

1. Ivo Lucas
2. Samuel Monnie
3. Becky Wexton
4. Bryan Biniak
5. Jimi Gibson
6. Islam ElDessouky
7. Nancy Harhut
8. Soyoung Kang

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