Rephonic
Artwork for Apptivate: App Marketing Explained

Apptivate: App Marketing Explained

Remerge
Mobile Marketing
Playable Ads
Mobile Gaming
E-Commerce
AI In E-Commerce
AI In Marketing
Gaming Industry
GDPR
AI Algorithms
In-App Purchases
Subway Surfers
Personalization
Data Privacy
Performance Marketing
Digital Marketing
Tiktok
Customer Experience
Mobile Apps
User Experience
Building Awareness In Privacy

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, a... more

PublishesTwice monthlyEpisodes229Founded7 years ago
Number of ListenersCategories
BusinessCareersMarketing

Listen to this Podcast

Artwork for Apptivate: App Marketing Explained

Latest Episodes

Jyoti Pannu, Product Manager at Booking.com, shares how AI is transforming the way travelers discover, plan, and book their next adventure. From AI trip planners that surface new possibilities to the integration of GenAI and ChatGPT into the core pro... more

Lenny Rabin, founder of direct advertising group Brown Boots and their reward app platform GoKart, joins Taylor Lobdell to dissect the evolution of rewarded user acquisition, focusing on how direct publisher-advertiser relationships can solve long-st... more

This special ‘Best of 2025’ episode compiles standout insights from top mobile marketing leaders who joined Apptivate this year. Across five segments, the show digs into the realities of AI in ad production, growth lessons from global brands, the ris... more

Lisanne Vera, VP of Growth at KashKick, joins Taylor Lobdell to talk about the incentives economy, a marketplace where leisure becomes an asset. From her early affiliate-marketing roots to leading growth at one of the fastest-growing rewards apps, Li... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Sue Azari
E-commerce industry lead at AppsFlyer
AppsFlyer
Episode: Inside Q5 - How shopping apps fight for repeat buyers - Sue Azari (AppsFlyer)
James Dickens
Lead of the Technical Support Team at Gamelight
Gamelight
Episode: Behavioral signals and the art of ethical targeting - James Dickens (Gamelight)
Alejandro Hernandez
Senior CRM, Notifications, and Lifecycle Specialist at Babbel
Babbel
Episode: AI, segmentation, and deep links: How Babbel powers CRM – Alejandro Hernandez (Babbel)
Advi Bishnoi
Head of Consulting at Social Plus, focusing on building app communities
Social Plus
Episode: The power of community and why retention means growth – Advi Bishnoi (Social Plus)
Moshe Even-Israel
Business development lead at Scrambly, a cashback and rewarded user acquisition platform.
Scrambly
Episode: The future of rewarded user acquisition – Moshe Even-Israel (Scrambly)
Luca Stefanutti
Director of Growth at Adidas Runtastic
Adidas
Episode: Going the distance: Growth lessons from adidas Running - Luca Stefanutti (adidas Running)
Liam Branaghan
Performance Marketing Strategy Lead at Uber, focusing on growth for Uber Eats across EMEA.
Uber
Episode: How Uber unified its marketing strategy - Liam Branaghan (Uber)
Kevin Bell
Director of Performance Marketing at Mochi Health
Mochi Health
Episode: Facebook marketing restrictions and how to navigate them - Kevin Bell (Mochi Health)
Joshua Javaheri
CEO and founder of Lucky Day Entertainment, responsible for games such as Bingo Stars and Blackjack Royale
Lucky Day Entertainment
Episode: Building a successful mobile entertainment company - Joshua Javaheri (Lucky Day)

Host

Taylor Lobdell
Host of Apptivate: App Marketing Explained.

Reviews

4.6 out of 5 stars from 34 ratings
  • Always an A+

    Maria’s wide variety of knowledgeable guests are truly rockstars! They deliver quality app marketing knowledge in each and every episode. The great advice they provide, combined with the relatable way in which they deliver it had me hooked from the very first listen. I honestly cannot believe this is a free resource! Thanks for putting out such a stellar show, Maria - keep up the great work!

    Apple Podcasts
    5
    ArlieLP
    United States2 years ago
  • Great show!

    The host of the Apptivate podcast highlights all aspects of marketing, data science and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    malfoxley
    United States5 years ago
  • A podcast for mobile marketing professionals!

    Discussed by marketing veterans!

    Apple Podcasts
    5
    Michael - 87
    Germany5 years ago
  • Interesting and useful

    Great content

    Apple Podcasts
    5
    Taparchi
    Russia5 years ago
  • Insightful

    One of best mobile podcasts - love it

    Apple Podcasts
    5
    내이름인데왜못게
    France6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Highly relevant for anyone in mobile marketing, praised for its practical tips.
The host's engagement and guest selection are frequently highlighted as strengths.
Episodes are noted for their educational value and actionable strategies.
Quality content delivered consistently with insightful guests.
Listeners appreciate the expert insights into marketing and app development.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#61
Indonesia/Business/Marketing
Apple Podcasts
#97
Finland/Business/Marketing
Apple Podcasts
#105
Russia/Business/Marketing
Apple Podcasts
#119
Singapore/Business/Marketing
Apple Podcasts
#147
China/Business/Marketing
Apple Podcasts
#220
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The new era of rewarded traffic with Lenny Rabin (Brown Boots)
Q: What advice do you have for ad tech sellers?
There is no quick fix; it's all about consistent hard work, prospecting, and understanding that persistence will pay off.
The new era of rewarded traffic with Lenny Rabin (Brown Boots)
Q: Do you have any advice for people who might be in the head tech space?
Be prepared for a longer journey than you think and start moving step by step. Understand the complexities of building technology.
The new era of rewarded traffic with Lenny Rabin (Brown Boots)
Q: What metrics do you think app marketers should actually care about when evaluating publisher performance?
Retention is probably the biggest key indicator that advertisers will look at, followed by lifetime value (LTV). Understanding audience retention can significantly enhance campaign effectiveness.
The new era of rewarded traffic with Lenny Rabin (Brown Boots)
Q: How often do you think that performance marketers should be testing these new channels?
I think everyone needs to give each other time to figure things out; usually 90 days is a reasonable timeframe for testing campaigns before assessing effectiveness.
The new era of rewarded traffic with Lenny Rabin (Brown Boots)
Q: Where do you think the advertisers go wrong when working with publishers?
Understanding that every publisher has a unique audience and failing to cater the campaign specifically to that audience is a big miss.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Apptivate: App Marketing Explained

What is Apptivate: App Marketing Explained about and what kind of topics does it cover?

This podcast focuses on app marketing, bringing together insights from industry experts and pioneering marketers. With a commitment to exploring the dynamic landscape of mobile marketing, each episode delves into various aspects including optimization techniques, incrementality, creative strategies, data science, and emerging trends. By highlighting real-life lessons and actionable advice, the series aims to equip listeners with the knowledge to navigate the complexities of app marketing effectively. It is particularly noteworthy for its discussions on the intersection of technology and marketing strategies relevant to mobile application growth and user retention.

Where can I find podcast stats for Apptivate: App Marketing Explained?

Rephonic provides a wide range of podcast stats for Apptivate: App Marketing Explained. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Apptivate: App Marketing Explained and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Apptivate: App Marketing Explained get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Apptivate: App Marketing Explained, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Apptivate: App Marketing Explained?

Rephonic provides comprehensive predictive audience data for Apptivate: App Marketing Explained, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Apptivate: App Marketing Explained have?

To see how many followers or subscribers Apptivate: App Marketing Explained has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Apptivate: App Marketing Explained?

These podcasts share a similar audience with Apptivate: App Marketing Explained:

1. Uncensored CMO

How many episodes of Apptivate: App Marketing Explained are there?

Apptivate: App Marketing Explained launched 7 years ago and published 229 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Apptivate: App Marketing Explained?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Apptivate: App Marketing Explained?

Rephonic pulls ratings and reviews for Apptivate: App Marketing Explained from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Apptivate: App Marketing Explained?

Rephonic provides full transcripts for episodes of Apptivate: App Marketing Explained. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Apptivate: App Marketing Explained?

Recent guests on Apptivate: App Marketing Explained include:

1. Sue Azari
2. James Dickens
3. Alejandro Hernandez
4. Advi Bishnoi
5. Moshe Even-Israel
6. Luca Stefanutti
7. Liam Branaghan
8. Kevin Bell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days