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Artwork for Apptivate: App Marketing Explained

Apptivate: App Marketing Explained

Remerge
Mobile Marketing
Playable Ads
Mobile Gaming
E-Commerce
AI In E-Commerce
AI In Marketing
Gaming Industry
GDPR
AI Algorithms
In-App Purchases
Subway Surfers
Personalization
Data Privacy
Performance Marketing
Tiktok
Digital Marketing
Customer Experience
Mobile Apps
User Experience
Building Awareness In Privacy

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, a... more

PublishesTwice monthlyEpisodes227Founded7 years ago
Number of ListenersCategories
CareersBusinessMarketing

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Artwork for Apptivate: App Marketing Explained

Latest Episodes

This special ‘Best of 2025’ episode compiles standout insights from top mobile marketing leaders who joined Apptivate this year. Across five segments, the show digs into the realities of AI in ad production, growth lessons from global brands, the ris... more

Lisanne Vera, VP of Growth at KashKick, joins Taylor Lobdell to talk about the incentives economy, a marketplace where leisure becomes an asset. From her early affiliate-marketing roots to leading growth at one of the fastest-growing rewards apps, Li... more

It’s often said that for e-commerce brands, the holiday season is the 5th quarter of the year. Sue Azari, e-commerce industry lead at AppsFlyer, joins Taylor Lobdell for a tactical breakdown of how the smartest e-commerce apps move from Q4 user acqui... more

James Dickins, Team Lead of Technical Support at Gamelight, joins Taylor Lobdell to discuss how rewarded UA and behavioral targeting shape user acquisition in 2025’s privacy-first landscape. From the company’s laser-eyed cat mascot to the mechanics o... more

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Recent Guests

Sue Azari
E-commerce industry lead at AppsFlyer
AppsFlyer
Episode: Inside Q5 - How shopping apps fight for repeat buyers - Sue Azari (AppsFlyer)
James Dickens
Lead of the Technical Support Team at Gamelight
Gamelight
Episode: Behavioral signals and the art of ethical targeting - James Dickens (Gamelight)
Alejandro Hernandez
Senior CRM, Notifications, and Lifecycle Specialist at Babbel
Babbel
Episode: AI, segmentation, and deep links: How Babbel powers CRM – Alejandro Hernandez (Babbel)
Advi Bishnoi
Head of Consulting at Social Plus, focusing on building app communities
Social Plus
Episode: The power of community and why retention means growth – Advi Bishnoi (Social Plus)
Moshe Even-Israel
Business development lead at Scrambly, a cashback and rewarded user acquisition platform.
Scrambly
Episode: The future of rewarded user acquisition – Moshe Even-Israel (Scrambly)
Luca Stefanutti
Director of Growth at Adidas Runtastic
Adidas
Episode: Going the distance: Growth lessons from adidas Running - Luca Stefanutti (adidas Running)
Liam Branaghan
Performance Marketing Strategy Lead at Uber, focusing on growth for Uber Eats across EMEA.
Uber
Episode: How Uber unified its marketing strategy - Liam Branaghan (Uber)
Kevin Bell
Director of Performance Marketing at Mochi Health
Mochi Health
Episode: Facebook marketing restrictions and how to navigate them - Kevin Bell (Mochi Health)
Joshua Javaheri
CEO and founder of Lucky Day Entertainment, responsible for games such as Bingo Stars and Blackjack Royale
Lucky Day Entertainment
Episode: Building a successful mobile entertainment company - Joshua Javaheri (Lucky Day)

Hosts

Taylor Labdell
Host of Apptivate and expert in app marketing strategies.
Patrick Eichmann
Regional Vice President at Remerge, experienced in app marketing and data strategies.

Reviews

4.6 out of 5 stars from 34 ratings
  • Always an A+

    Maria’s wide variety of knowledgeable guests are truly rockstars! They deliver quality app marketing knowledge in each and every episode. The great advice they provide, combined with the relatable way in which they deliver it had me hooked from the very first listen. I honestly cannot believe this is a free resource! Thanks for putting out such a stellar show, Maria - keep up the great work!

    Apple Podcasts
    5
    ArlieLP
    United States2 years ago
  • Great show!

    The host of the Apptivate podcast highlights all aspects of marketing, data science and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    malfoxley
    United States4 years ago
  • A podcast for mobile marketing professionals!

    Discussed by marketing veterans!

    Apple Podcasts
    5
    Michael - 87
    Germany5 years ago
  • Interesting and useful

    Great content

    Apple Podcasts
    5
    Taparchi
    Russia5 years ago
  • Insightful

    One of best mobile podcasts - love it

    Apple Podcasts
    5
    내이름인데왜못게
    France6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host effectively highlights essential themes in app marketing, making complex topics accessible and engaging.
Audience feedback indicates that the content is highly relevant, particularly for professionals in mobile marketing.
Listeners praise the variety of knowledgeable guests contributing to valuable app marketing insights.
Many appreciate the actionable advice and real-world applications shared by guests, enhancing their own marketing strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From leisure to loyalty - how Kashkick pays for downtime
Q: What steps do you take to ensure that both users and partners feel confident in the fairness and transparency of reward systems?
It's all transparency. Educating users about the process and not making crazy claims builds trust, as does ensuring advertisers have full visibility into their traffic sources.
From leisure to loyalty - how Kashkick pays for downtime
Q: What payout models have you seen drive the best early engagement, and is that different than somebody who's been using it for a while?
The best results often come from a combination of micro earnings and big payouts. Users respond well to having small rewards while also having the potential for larger rewards.
From leisure to loyalty - how Kashkick pays for downtime
Q: How does the idea of you're already doing this, so you might as well monetize it, change the way you design offers or run campaigns?
At KashKick, we are just so incredibly user-focused, trying to only add things that we think will be of value to our users, which makes the offers feel more attainable.
Behavioral signals and the art of ethical targeting - James Dickens (Gamelight)
Q: How do you manage the performance drop-off that comes from just repeated exposure to ads?
We combat ad fatigue by keeping our campaigns dynamic, regularly refreshing creatives and managing exposure carefully.
Behavioral signals and the art of ethical targeting - James Dickens (Gamelight)
Q: What makes a look-like model actually work for you? Is there any surprising wins there?
A great look-like model is built with quality data to start off with. It starts with the right seed audience. We focus on users who show deep platform engagement.

Audience Metrics

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Frequently Asked Questions About Apptivate: App Marketing Explained

What is Apptivate: App Marketing Explained about and what kind of topics does it cover?

Focusing on the intricacies of app marketing, this podcast features industry experts who discuss essential topics ranging from customer retention and user acquisition to the evolving landscape of mobile marketing. With a strong emphasis on actionable insights, it delves into strategies for optimizing app performance and fostering user engagement through a community-centric approach. Noteworthy episodes highlight the interactions between technology and creativity, particularly in the context of AI's role in advertising, and strategies for navigating challenges in various verticals such as gaming, e-commerce, and healthcare. This podcast is unique in that it combines expert interviews with real-world applications, making it a valuable resourc... more

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2. The Diary Of A CEO with Steven Bartlett
3. The Rest Is Politics

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Apptivate: App Marketing Explained launched 7 years ago and published 227 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Apptivate: App Marketing Explained?

Recent guests on Apptivate: App Marketing Explained include:

1. Sue Azari
2. James Dickens
3. Alejandro Hernandez
4. Advi Bishnoi
5. Moshe Even-Israel
6. Luca Stefanutti
7. Liam Branaghan
8. Kevin Bell

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