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Artwork for Radically Transparent

Radically Transparent

Oktopost
B2B Marketing
Teamwork
Marketing
Revenue Growth
Product Management
Infinidat
Collaboration
B2B
Sales Teams
Siloed Marketing
Marketing Strategy
Intent Data
Leadership
Employee Advocacy
Operational Infrastructure
Lead Generation
Creativity
Go-To-Market Strategy
Content Strategy
Linkedin

Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership-- including what keeps successful CEOs, CMOs and VPs up at night, professionally. The co... more

PublishesMonthlyEpisodes170Founded6 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Radically Transparent

Latest Episodes

Most B2B teams are racing to adopt AI but few are structurally ready for it. In this episode, Shaun Ma, VP of Digital Customer Engagement at Schneider Electric, joins Jennifer Gutman to break down the real AI readiness gap in B2B marketing. From unus... more

YouTube

Archana Dhankar, a Global Marketing & AI Leader, a LinkedIn Top Voice, a TEDx Speaker, a Top 10 Marketing Influencer, and a B2B Social Media Rising Star, unpacks what it means to be a true AI architect in B2B marketing. For any B2B marketing leader a... more

YouTube

Gainsight’s Director of Product Marketing, Tori Jeffcoat, unpacks the future of customer experience. Discover why delivering a consistent, unified experience across every touchpoint is the ultimate goal, and how AI can be a powerful partner in achiev... more

YouTube

Chief Marketing Officer at Eagleview, Marcy Comer, takes the hot seat to reveal her proven approach to building a high-impact marketing budget strategy. Discover how she turns low-performing spend into growth opportunities using data, curiosity, and ... more

YouTube

Key Facts

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Contact Information
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Recent Guests

Rebecca Cradick
Vice President Corporate Communications at Armis, experienced in shaping communication strategies for tech brands.
Armis
Episode: The new reality of B2B marketing leadership with Rebecca Cradick
Saima Rashid
SVP Marketing and Revenue Analytics at 6sense, with nearly two decades of marketing analytics experience.
6sense
Episode: Balancing the three-legged stool of Analytics, Operations, and the Business with Saima Rashid
Steffen Hedebrandt
CMO of Dreamdata, notorious growth hacker with a background in scaling businesses.
Dreamdata
Episode: Cracking the code to efficient B2B growth with Steffen Hedebrandt
Shelby Blitz
Director of Content Marketing at HiBob
HiBob
Episode: Beyond the blog: Leveraging content to grow your B2B brand with Shelby Blitz
Chris Peer
Founder and CEO of g8p.co and syncshow.com, and author of The Great 8 Pillars
SyncShow
Episode: Building the backbone of B2B marketing for sustainable growth with Chris Peer
Wensy Antoli
Creative Strategy Lead at LinkedIn
LinkedIn
Episode: The role of creativity in B2B Marketing with Wensy Antoli
Metten de Vries
Senior Enterprise Account Director, Marketing Solutions at LinkedIn.
LinkedIn
Episode: Building trust and generating leads on LinkedIn: Metten de Vries’ top tips
Catie Ivey
CRO of Walnut, focused on transforming B2B sales engagement and empowering the next generation of sellers.
Walnut
Episode: The new norms of buyer engagement with Catie Ivey
Michelle Urwin
EVP of Marketing at Skai, known for her creative and results-driven marketing strategies.
Skai
Episode: Uniting revenue teams with Michelle Urwin

Host

Jennifer Gutman
Host of Radically Transparent

Reviews

4.8 out of 5 stars from 18 ratings
  • Fun and educational!

    Love this podcast series! Keeps me both entertained and informed on all things B2B!

    Apple Podcasts
    5
    shanzy624
    United States5 years ago
  • Tom

    This channel was the best thing to ever happen to my ears.

    Apple Podcasts
    5
    TomLeads
    Israel5 years ago
  • Kyle Hegarty Episode Spot on!

    They always say failure is the best way to learn. This episode gave so much perspective on creating new communication strategies during our new reality- especially helpful.

    Apple Podcasts
    5
    Eden48
    Israel6 years ago
  • Insightful and Interesting

    Great listening, quarantine or not please keep them coming!

    Apple Podcasts
    5
    CamieJameron
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Several listeners highlight the relevance of topics to current marketing challenges, particularly in adapting to changing buyer behaviors.
Listeners appreciate the blend of education and entertainment in discussions, emphasizing the practicality of advice shared.
Reviewers note the authenticity of the conversations and guest insights as a major draw.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#153
India/Business/Marketing
Apple Podcasts
#222
Denmark/Business/Marketing
Apple Podcasts
#250
Israel/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Thrilled to Announce...You're Boring: Breaking Free from B2B Jargon with Chris Sheen
Q: What are the key elements that make up the art of messaging?
Chris emphasized that simplicity is key, avoiding complex language and jargon to make messaging accessible for everyone, especially when dealing with complicated B2B concepts.
Thrilled to Announce...You're Boring: Breaking Free from B2B Jargon with Chris Sheen
Q: How do you balance volume and quality in your social media posts?
Chris mentioned it's a team effort, involving collaboration and education across Celonis to ensure that the posts maintain quality while achieving high volume.
Thrilled to Announce...You're Boring: Breaking Free from B2B Jargon with Chris Sheen
Q: What is it about B2B marketing that keeps you up at night professionally?
Chris expressed that most B2B marketing can be quite boring, particularly on social media, and keeps him up at night ensuring that their marketing is interesting and engaging.
Becoming your audience’s favorite follow with Tyler Lessard
Q: How can brands go deeper in understanding and reaching their audience?
Tyler suggests leveraging persona frameworks along with exploring where the audience engages online and understanding their preferences and interests.
Becoming your audience’s favorite follow with Tyler Lessard
Q: What is keeping you up at night professionally these days?
Tyler expresses concern about whether he's focusing on the right impactful initiatives for his team and business in the increasingly complex marketing landscape.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Radically Transparent

What is Radically Transparent about and what kind of topics does it cover?

This series explores the dynamic landscape of B2B marketing through candid conversations with leading professionals in the field. Topics often include effective marketing strategies, the balancing act between analytics and creativity, and the evolving roles of marketers in an increasingly digital environment. Listeners can expect to hear about real-world experiences, actionable insights, and emerging trends that challenge conventional wisdom, all aimed at helping marketers navigate the complexities of their roles in a fast-paced business world. The unique format focuses on authentic dialogue that reveals the personal and professional challenges faced by industry leaders, making it a valuable resource for anyone involved in B2B marketing.

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Which podcasts are similar to Radically Transparent?

These podcasts share a similar audience with Radically Transparent:

1. The News Agents

How many episodes of Radically Transparent are there?

Radically Transparent launched 6 years ago and published 170 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Radically Transparent?

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Where can I see ratings and reviews for Radically Transparent?

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What guests have appeared on Radically Transparent?

Recent guests on Radically Transparent include:

1. Rebecca Cradick
2. Saima Rashid
3. Steffen Hedebrandt
4. Shelby Blitz
5. Chris Peer
6. Wensy Antoli
7. Metten de Vries
8. Catie Ivey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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