BB商业与品牌
拿铁琳愉悦、干货，提供如「坚果」般无负担的商业与品牌营养。 主播：拿铁琳Linda & Sean 拿铁琳Linda：品牌人、营销人，十年如一日做品牌如做自己。10年全球汽车公司，5年互联网大厂，领域覆盖2C和2B，擅长品牌0-1建设。现投身智能电动车创业，热爱驾驶、料理、咖啡、电影，一切与生活方式相关的美好事物。 Sean：新闻人、广告人、营销人，最终还是一个想做好内容的人。从业15年，丰富的内容营销行业经验。曾任蔚来social负责人，始终在互联网策略、内容、媒介等业务领域第一线，擅长整合营销规划及操盘。
| Publishes | Twice monthly | Episodes | 88 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessTechnology |
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Latest Episodes
相信这不只是我们几个人想问的——为什么国内的车展越来越不好玩了？不管是每年轮替的北京\上海车展，或者是每年都办的广州、成都车展？
为什么车展越来越「悬浮」？对，悬浮的一种状态。用力过猛的装修、表演、竞争……车展对品牌有哪些正面影响？车展的出路，可能是什么？CES，慕尼黑车展？
这期节目，我们想聊聊：国内外汽车车展的现状、变化原因及未来发展方向展开讨论，并涉及企业品牌建设等话题
主播：@Linda拿铁琳、@邪念扬Sean
剪辑：@丘丘
嘉宾：@李鹏程：资深汽车营销人
@周到：汽车行业观... more
过去这一周，关于星巴克中国股权交易的新闻已经被各种媒体讲透了。
从交易金额、控股比例，到未来经营结构，
几乎所有财经版面都在分析——
这笔 40 亿美元的交易，意味着什么？
星巴克是不是在退出中国市场？
这期节目，我们想聊聊：为什么星巴克会在这个时间点交出控制权？外资品牌在中国的增长逻辑，发生了怎样的结构性转变？以及更底层的问题——当权力的方向盘转向中国，品牌的灵魂，还能保持原样吗？
主播：@Linda拿铁琳、@邪念扬Sean
剪辑：@丘丘
音乐：🎵🎵《Coffee》beabad... more
本期灵感来自Linda上个月在纽约SoHo的街头小观察：连续走了两家店——lululemon 和 ALO Yoga。走出来的第一反应是：Lulu 变得有点太“整齐划一”了。它还是那个高品质、专业的品牌，但那种当年的“挑战者气场”不见了。反倒是 ALO，让人觉得它更有生活方式的流动感，更有“我想加入”的那种吸引力。
所以今天想聊——一个品牌从锋芒到平庸的拐点，到底出现在什么时刻？是规模变大？是领导层换了人？是失去了创始人？还是那些看不见的“品牌灵魂”一点点被稀释掉了？
主播：@Linda拿铁琳... more
这期节目录制于北京时间凌晨2点，Linda和EMBA的同学们在美国华盛顿大学探讨当下读这个商学院的意义。
这一个看似不是问题的问题。既是同学们项目尾声的升华，也非常值得思考。
MBA概念诞生于20世纪初的美国，当前在人工智能（AI）时代和全球格局变化下面临的演变，全球合作办学的MBA项目的意义和挑战是什么？
本期播客围绕在商学院的学习体验、学术性以及学术的定义和价值等内容展开讨论，并探讨了在 AI 时代商学教育的发展趋势。
嘉宾：
邵勃 Paul 复旦大学-华盛顿大学EMBA项目主任｜复... more
Reviews
- 很不错的栏目
希望可以越办越好😃
Apple Podcasts5JeffreyGong.Chinaa year ago - 低质量内容
主理人太主观了
Apple Podcasts1bbbbbbbbyeChinaa year ago - 女主持人太爱抢话了
为什么不能让嘉宾好好的表达完观点再接话呢？反而男主持很克制
Apple Podcasts3莫莫jumpChinaa year ago - 不要读稿
你们要读稿，还不如直接把文字发出来
Apple Podcasts1请勿用China3 years ago
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| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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