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Behind the Craft

Peter Yang
Product Management
Product Development
Leadership
Growth Strategy
Online Course Creation
Chatgpt
Meetings
Individual Contributors
Team Empowerment
Manager Death Spiral
Teaching
Marketing Strategies
Tech Industry
Shopify
Management
Career Development
Startups
Customer Empathy
Product Building
Airbnb

Expert interviews and guides to help you level up as a product leader and creator fast.

PublishesWeeklyEpisodes86Founded2 years ago
Number of ListenersCategory
Technology

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Artwork for Behind the Craft

Latest Episodes

As VP of Alexa, Daniel builds product for 600M Alexa devices. He had a great answer to my tough question: “Why has it taken so long to add AI to Alexa?” and then gave a live demo of what an AI-powered Alexa looks like. We also had a great chat about ... more

Xinran is a top AI instructor who has taught 100s of product teams how to design and prototype with AI. He shared 5 practical techniques to avoid generating AI slop — from side-by-side exploration to reverse prompting to component libraries — that yo... more

Tanay is the CEO and co-founder of Wispr Flow, my favorite app to dictate to AI 10x faster than typing. I asked him to do a live tutorial on how to get the most out of AI voice dictation, how his brain-to-text device reads your thoughts without speak... more

As the head of design at Cursor, Ryo is at the cutting edge of designers who ship code instead of mocks. He showed me how he built a retro OS with AI and did a live demo of adding a new feature using Cursor’s new agent mode. We also covered how to av... more

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Recent Guests

Tanay Kothari
Co-founder and CEO of Wispr Flow
Wispr Flow
Episode: Full Tutorial: How to Use Voice AI to Work and Code 10x Faster | Tanay Kothari
Wade Foster
Co-founder and CEO of Zapier
Zapier
Episode: AI Agents, Clearly Explained in 40 Minutes | Wade Foster (Zapier)
Cat Wu
Product lead for Claude Code
Anthropic
Episode: Inside Claude Code: How an AI Native Team Actually Works | Cat Wu
Aman Khan
Head of product at Arise
Arise
Episode: Complete Beginner's Course on AI Evaluations: Step by Step (2025) | Aman Khan
Lee Robinson
Head of AI Education at Cursor, previously led Developer Experience at Vercel
Cursor
Episode: Cursor Tutorial for Beginners from Cursor's Head of AI Education (2025) | Lee Robinson
Meng To
Designer and founder of Aura, expert in using AI for design
Aura
Episode: Full Tutorial: Use AI to Create Beautiful Designs (No Generic Slop) | Meng To
Sam Gregg-Wallace
VP of Talent at Shopify
Shopify
Episode: How to Advance Your Career Without Managing People | Sam Gregg-Wallace
Colin Matthews
An educator who has taught over a thousand students on how to prototype apps with AI.
Episode: The Best AI Coding Tools to Use in 2025 | Colin Matthews
Arvind Jain
CEO of Glean
Glean
Episode: I Built a $100M Company in 3 Years by Betting on AI Agents | Arvind Jain (CEO Glean)

Host

Peter Yang
Host and interviewer, focusing on expert insights and practical advice for product leaders and creators.

Reviews

4.7 out of 5 stars from 35 ratings
  • Tactical, Fast-Paced, and AI-Forward

    This podcast is filled with practical insights for leaders, especially engineering & product leaders in the modern, post-GenAI era. The best episode so far is with Claire Vo - great session where she did live prototyping with AI agents. If you're serious about learning first about AI innovations, this podcast should be on your radar. Subscribed and looking forward to more.

    Apple Podcasts
    5
    YourCTO
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience feedback highlights the quality of guest expertise, emphasizing the impact of guest experiences shared during sessions.
Listeners appreciate the tactical and fast-paced nature of the discussions, noting the focus on practical insights for leaders, particularly in engineering and product fields.
The episodes often showcase innovative use of AI tools, making it a valuable resource for those looking to advance their skills in specific areas like app development and design.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#201
United States/Technology
Apple Podcasts
#86
Chile/Technology
Apple Podcasts
#88
United Arab Emirates/Technology
Apple Podcasts
#105
Singapore/Technology
Apple Podcasts
#195
Sweden/Technology
Apple Podcasts
#202
Spain/Technology

Talking Points

Recent interactions between the hosts and their guests.

A Proven 5-Step System to Prototype Apps with AI | Xinran Ma
Q: Do you have any prompts to try to make it look less like, you know, purple AI slop?
Xinran suggests using reverse prompting and connecting to specific component libraries to achieve a unique style in AI-generated designs.
A Proven 5-Step System to Prototype Apps with AI | Xinran Ma
Q: How do you actually generate all five designs?
Xinran explains that he uses specific commands within Magic Patterns to generate multiple design options simultaneously, facilitating divergent thinking.
A Proven 5-Step System to Prototype Apps with AI | Xinran Ma
Q: Maybe you can start by talking about some of the drawbacks of using vibe coding tools to design and also what these five tips are.
Xinran discusses how vibe coding can sometimes lead to gaps in design exploration and emphasizes the need for clarity upfront before prompting AI tools.
Full Tutorial: Design to Code in 45 Min with Cursor's Head of Design | Ryo Lu
Q: How do you become more like Ryo?
Ryo suggests developing with Cursor, starting from a simple base, and exploring the agent to learn software concepts.
Full Tutorial: Design to Code in 45 Min with Cursor's Head of Design | Ryo Lu
Q: How do you guys work at Cursor these days? Do you guys mostly get the agent to make PRs, or do you watch and make stuff live?
Ryo explains that they do a mix of local changes and using the Cursor agents to fix bugs in the cloud, emphasizing an integrated workflow.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Behind the Craft

What is Behind the Craft about and what kind of topics does it cover?

This show features expert interviews and practical guides tailored to help listeners enhance their skills as product leaders and creators. Through discussions with influential figures in the technology sector, insights are shared on leveraging AI and innovative approaches in product development, design, and workflow efficiency. The content is geared towards both experienced professionals and those looking to break into the field, offering actionable advice on improving productivity, understanding emerging tools, and navigating the complexities of modern technology-driven environments.

Listeners can expect to gain valuable knowledge from a diverse array of guests, including CEOs, product leads, and industry experts, all focused on the inter... more

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1. Y Combinator Startup Podcast
2. AI + a16z
3. AI & I
4. Training Data
5. a16z Show

How many episodes of Behind the Craft are there?

Behind the Craft launched 2 years ago and published 86 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind the Craft?

Recent guests on Behind the Craft include:

1. Tanay Kothari
2. Wade Foster
3. Cat Wu
4. Aman Khan
5. Lee Robinson
6. Meng To
7. Sam Gregg-Wallace
8. Colin Matthews

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