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Behind the Numbers: an EMARKETER Podcast

EMARKETER
Walmart
Tiktok
Streaming Services
Digital Advertising
Generative AI
Search Engines
Snapchat
Gen Z
Retail Media
Nielsen
Malls
IKEA
Online Advertising
EU AI Act
Grocery
Amazon
Youtube
Neuralink
E-Commerce
Mental Health

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and sta... more

PublishesDailyEpisodes500Founded10 years ago
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BusinessMarketing

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Artwork for Behind the Numbers: an EMARKETER Podcast

Latest Episodes

On today's podcast episode, we discuss the Thanksgiving shopping season—what surprised us most, what it revealed about the fragility of the US consumer, and how much AI moved the needle for shoppers, and retailers. Listen to the discussion with Vice ... more

On today’s podcast episode, we discuss how LGBTQ+ streaming platform Revry has been able to gain traction in a crowded, highly competitive streaming TV universe; what advertisers misunderstand about marketing to the queer community; and some examples... more

YouTube

On today’s podcast episode, we discuss how AI has already changed search, whether Google is in a better or worse position today because of AI’s rapid rise, and how AI will transform search in the next 6–12 months. Join Senior Director of Podcasts and... more

YouTube

On today’s podcast episode, we discuss what’s still holding Amazon back in grocery — and what could finally move the needle. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior... more

YouTube

Key Facts

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Recent Guests

Damian Pelliccione
CEO and co-founder of Revry, the LGBTQ streaming network
Revry
Episode: Better Understanding LGBTQ+ Media Content—and What Brands Get Wrong About Queer Audiences, with Revry | Behind the Numbers
Nydia Sahagun
Head of Marketing Strategy and Innovation, Primary Care Organization
Humana
Episode: CTV and Streaming Advertising Trends for 2026 Summit Panel: The Evolution of the Streaming Viewer | Behind the Numbers Special Edition
Amanda Corral
Senior Director of Paid Media Strategy
PepsiCo
Episode: CTV and Streaming Advertising Trends for 2026 Summit Panel: The Evolution of the Streaming Viewer | Behind the Numbers Special Edition
Todd Segall
Senior Director of Media Sales
Verve
Episode: CTV and Streaming Advertising Trends for 2026 Summit Panel: The Evolution of the Streaming Viewer | Behind the Numbers Special Edition
Austin Leonard
Vice President and General Manager of DG Media Network
Dollar General
Episode: Scaling Retail Media for the Last Mile of America with Dollar General | Behind the Numbers
Kim Marchan
Head of Agency Development for StackAdapt
StackAdapt
Episode: CTV and Streaming Advertising Trends for 2026 Summit: Keynote and Fireside Chat | Behind the Numbers Special Edition
Minyi Su
Leads marketing for Bluemercury.
Bluemercury
Episode: Making Holiday Magic: The Secret to Beauty Brand Loyalty with Bluemercury | Reimagining Retail
Sky Canavis
Principal analyst that covers all things retail.
Episode: Making Holiday Magic: The Secret to Beauty Brand Loyalty with Bluemercury | Reimagining Retail
Jason Mander
Chief Insight Officer at GWI, focusing on digital life surveys
GWI
Episode: The Digital Lives and Lifestyles of Everyone in the World: How People Watch TV, Short-Form Video’s Global Divide, and More | Behind the Numbers

Host

Marcus Johnson
Host of Behind the Numbers, an EMARKETER video podcast, and widely recognized figure in discussions surrounding digital marketing and strategies.

Reviews

4.7 out of 5 stars from 285 ratings
  • Trigger warning

    Had to stop listening to the show after they change hosts I can’t tolerate, listening to up speak all the time. Up speaking triggers me apparently. “Are you speaking or asking me a question?”

    Apple Podcasts
    2
    EMWJ
    United States15 days ago
  • Nuggets of business gold!

    Jeremy and his stellar guests dive deep into the world of business, but it's not just about that! Sure, you'll snag some seriously actionable advice and practical tips, no matter where you're at in your entrepreneurial journey. But beyond that, you'll discover the fuel to grow not just as a businessperson, but as a human being. And let's not forget, Jeremy's charisma and infectious energy make every conversation a delight. Huge thanks for delivering such an epic show, Jeremy—keep crushing it!

    Apple Podcasts
    5
    Linda__Lee_
    Philippines2 years ago
  • Great show, my Friday weekly listen

    My favorite show is the Friday show, because I think it covers a little bit everything. Great content, Marcus has a great job, and really great chemistry with the folks on the line. I feel like I learn four or five things that I can apply to my job each episode. Great work.

    Apple Podcasts
    5
    Digital maverick
    United States2 years ago
  • Good stuff

    Marcus and the team always provide interesting commentary on the latest news in digital marketing. It helps me be (or at least,sound) smarter at work

    Apple Podcasts
    5
    laura doesnt like this
    United States2 years ago
  • Excellent

    Podcast Addict
    EmmyX
    2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the depth and quality of insights provided, noting it as a critical resource for understanding digital marketing trends.
Overall, the podcast is rated highly for its informative nature and practical applications of concepts discussed.
The hosts are often celebrated for their engaging discussions and expertise in the field, enhancing the overall listening experience.
Some feedback indicates that while the content is fantastic, there can be moments where the pacing feels slow or drawn out.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Big 3 Questions For Amazon — AI and Jobs, 'Help Me Decide', and Delivery Driver Smart Glasses | Behind the Numbers
Q: Why does Amazon need to cut workers when they're doing so well, do you think?
It's part of a right-sizing move after ballooning its workforce during the pandemic, with a focus on efficiency through AI.
CTV and Streaming Advertising Trends for 2026 Summit Panel: The Evolution of the Streaming Viewer | Behind the Numbers Special Edition
Q: How are marketers navigating this fragmented environment and how do you find the audiences and create that meaningful connections at scale?
Marketers are leveraging programmatic buying, data-driven approaches, and audience targeting to effectively reach their audiences despite the fragmentation.
CTV and Streaming Advertising Trends for 2026 Summit Panel: The Evolution of the Streaming Viewer | Behind the Numbers Special Edition
Q: What does this growing openness to ads from the viewers that maybe used to look at CTV as a non-ad environment mean for how marketers design a creative and the messaging?
It suggests that marketers need to design ads that bring value and resonate with viewers, especially given the positive shift towards ad-supported content.
CTV and Streaming Advertising Trends for 2026 Summit Panel: The Evolution of the Streaming Viewer | Behind the Numbers Special Edition
Q: How is this demographic evolution changing how brands, particularly yours, are thinking about CTV?
Brands are recognizing that seniors are engaging more with CTV, and that has lead to changes in media strategies, including more relevant content targeted at older audiences.
CTV and Streaming Advertising Trends for 2026 Summit: Keynote and Fireside Chat | Behind the Numbers Special Edition
Q: What advice do you give them so that they can be innovative and efficient?
Brands should clearly define their goals while also leaving room for experimentation with innovative ad formats.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Behind the Numbers: an EMARKETER Podcast

What is Behind the Numbers: an EMARKETER Podcast about and what kind of topics does it cover?

Focused on the dynamic and rapidly evolving landscape of digital media, this podcast addresses critical topics relevant to marketers, retailers, and advertisers. It features in-depth analysis from industry experts and analysts, covering a range of themes including the impact of artificial intelligence, trends in social media, and changing consumer shopping behaviors. Episodes are released frequently, providing listeners with timely insights that can help them navigate the complexities of their fields. The podcast's engaging format and diverse topics make it a valuable resource for professionals seeking to stay informed and competitive in the digital realm.

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Which podcasts are similar to Behind the Numbers: an EMARKETER Podcast?

These podcasts share a similar audience with Behind the Numbers: an EMARKETER Podcast:

1. WSJ Your Money Briefing
2. WSJ What’s News
3. The CMO Podcast
4. WSJ Tech News Briefing
5. Bold Names

How many episodes of Behind the Numbers: an EMARKETER Podcast are there?

Behind the Numbers: an EMARKETER Podcast launched 10 years ago and published 500 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind the Numbers: an EMARKETER Podcast?

Recent guests on Behind the Numbers: an EMARKETER Podcast include:

1. Damian Pelliccione
2. Nydia Sahagun
3. Amanda Corral
4. Todd Segall
5. Austin Leonard
6. Kim Marchan
7. Minyi Su
8. Sky Canavis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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