
「贝望录」是一档由中国广告界和营销科技界领军人Bessie李倩玲担任主持的谈话节目,展现媒体人、行销行业及企业管理者、创意人、创业者在应对当下技术革新与市场变化时的思考和行动。由Withinlink碚曦投资协作体出品。
2019年苹果播客「年度精选播客」及「年度最受欢迎新播客」。
| Publishes | Twice weekly | Episodes | 243 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | BusinessMarketingEntrepreneurship |

同样是坐火车,为什么在英国是“又贵又慢还常晚点”,在日本却能精确到秒、成为一种值得专程体验的文化?本期节目,两位主播从自己坐火车的亲身经验聊起,把英国与日本这两个发展起点相似、发展路径却彻底分叉的公共设施—铁路放在同一条轨道上观察和分享。同样是最早进入铁路时代的国家,一个保留着世界上最古老的铁轨系统,却被老旧基础设施、复杂分权与高昂票价拖住脚步;另一个从英国引进铁路技术,却在短短百年间,把火车发展成准点率以“秒”为单位、把铁路当作国家级工程与文化IP持续迭代。节目回溯了英国铁路从工业革命先锋到“... more
最近一周,播客圈最热闹的话题,莫过于章泽天开启视频播客「小天章」。数据亮眼、讨论激烈、评价两极,热度与争议几乎同时到来。本期「贝望录」,我们刻意等到热潮稍稍退去,试图从播客创作者的视角,而不是从围观者或粉丝立场出发,来认真讨论一件事:当名人开始做播客,我们究竟在期待什么?为什么「小天章」的第一期数据很好,却引发了如此多的分歧?当我们在评价一个播客时,究竟是在用播客标准,还是电视访谈的标准?视频播客的“完整线性呈现”,到底是在尊重对话,还是在挑战听众耐心?为什么很多负面评价集中在前 30–40 分... more
在英国学会开车,几乎绕不开一个终极考验:圆环(Roundabout)。它看起来只是一个没有红绿灯的环形路口,却足以让新手司机、外国游客,甚至久经沙场的老司机瞬间怀疑人生。本期「贝望录」从Bessie的真实驾驶困惑聊起,带你了解英国圆环的前世今生。在节目中你会听到圆环的创造渊源,圆环在效率、安全、成本上的优势,以及它对新手、行人和骑行者有多不友好。节目也详细厘清了圆环里车道怎么选、方向灯怎么打、直行和右转到底算第几个出口,以及为什么在英国“不打灯”会被视为一种不礼貌。最后压轴登场的英国交通噩梦代表... more
提到日本旅行,药妆店几乎是所有人必去的“景点”之一;而在英国,药房却更多是一个功能明确的存在。本期「东观西望」两位主播从一个再日常不过的消费场景出发,对照日本与英国截然不同的药妆店形态,拆解背后的历史脉络、制度设计与消费心理。从中世纪修道院与药剂师协会,到 NHS 体系下的医药分离,英国的药房为何始终未发展成“药妆集合体”?日本的药妆店又是如何在战后,从社区药局一路演变为兼具美妆、保健、食品与旅游属性的零售奇观?节目中还聊到日本药妆店密集的 SKU、斜放的镜子、无背景音乐的叫卖设计,以及“限定”... more
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观点不可接受,看得出来很用力在各种找角度去洗白zzt
Bessie之前在市場行銷觀察上的內容很有吸引力,非市場行銷專業的人也能津津有味,收穫滿滿,最近兩年開始開拓生活方式和東西文化差異方面的內容,能看出Bessie很勤勉,也想盡所能帶給大家更多分享,可實話說新近的內容吸引力驟減,不知Bessie會否考慮將節目內容轉回行銷。
最夸张的是,茶大师千利休的名字都被那个主播说成千休利,还不是口误,说了好多次,说明根本不知道正确的名字,功课没做好就出来瞎说,真是不太合适了
最夸张的是,茶大师千利休的名字都被那个主播说成千休利,还不是口误,说了好多次,说明根本不知道正确的名字,功课没做好就出来瞎说,真是不太合适了
选题很有意思,内容也很有意思,可是最近这期主播笑的很吓人,完全听不进去啊,不知道为啥笑成这样啊,笑这么多次,实在听不进去了!
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This talk show showcases the insights and experiences of professionals across various fields, including media, marketing, entrepreneurship, and technological innovation. The host engages with guests from diverse backgrounds, exploring their approaches to adapting to market changes and technological advancements. Notably, episodes feature discussions on luxury design, the evolution of traditional industries, and cross-cultural social media trends, appealing to those interested in the dynamics of modern business and marketing. The podcast stands out for its focus on authentic narratives and practical applications of insights.
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These podcasts share a similar audience with 贝望录:
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4. 声东击西
5. 声动早咖啡
贝望录 launched 6 years ago and published 243 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on 贝望录 include:
1. Olivia Plotnick
2. Kristian Teär
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