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Below The Fold - Marketing & Advertising Show

Ibrahim Jabri
AI In Marketing
Artificial Intelligence
E-Commerce
Data Analysis
Paid Search Advertising
Digital Marketing
Marketing
Advertising Strategy
Podcast Measurement
Barometer
Retail Media
Decision Making
Communications
Social Media
Personal Branding
Brand Strategy
Email Drafting
Personalization
Digital Transformation
Instagram

#1 Marketing & Advertising Podcast in MENA – Your go-to source for cutting-edge insights on marketing, digital advertising, and the future of AI in the marketing landscape. Join us as we explore innovative marketing strategies, advertising tactics, and the latest technologies shaping the industry. From the use of AI in marketing to practical approaches for branding and digital advertising, each ep... more

PublishesTwice monthlyEpisodes81Founded2 years ago
Number of ListenersCategories
How ToEducationBusinessMarketing

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Artwork for Below The Fold

Latest Episodes

💡 What we explore:

• How Dubai’s culture empowers self-expression

• The rise of authenticity in the creator space

• Representation and the power of telling your own story

• Why vulnerability builds trust and belonging

• Balancing personal identity ... more

🎙️ Topics We Cover:

• Why great content isn’t about perfection it’s about clarity and consistency

• How creators can build confidence and improve their on-camera presence

• What brands must understand about video in 2025

• Why “done is better than ... more

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💡 In this episode:

• The future of publishing and storytelling in the Middle East

• How AI and podcasting are transforming modern media

• What brands get wrong about cultural storytelling

• The importance of authenticity in a digital-first world

Wa... more

YouTube

In this episode:

• How Richard built Lovin Dubai into a regional media powerhouse

• The shift from print to social-first journalism

• The changing economics of content and ad revenue

• How media brands are building loyalty beyond the algorithm

🎧 Li... more

YouTube

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Recent Guests

Lama Masri Osman
Podcast founder, marketer, and co-founder of Pod Heroes
Pod Heroes
Episode: How Podcasting 100x’d in the Middle East | Lama Osman on the Rise of Audio in MENA
Mustafa Koita
Founder and owner of Koita Milk
Koita
Episode: The Founder’s Journey Behind Koita Milk with Mustafa Koita
Tatum Greig
Influencer specialist with over eight years' experience in influencer marketing.
Bees and Honey
Episode: The Strategies Behind Successful Creator Marketing with Tatum Greig
Paula Thomas
An expert in loyalty marketing and host of Let's Talk Loyalty
Let's Talk Loyalty
Episode: 5 Loyalty Strategies That Actually Work with Paula Thomas (Part 2)
Rony Hage
Founder of Founder Connects, a community for startup founders in the UAE to tackle challenges together.
Founder Connects
Episode: Zero-Budget Marketing That Actually Works with Rony Hage | Below The Fold
Saud Al Dhawyani
Group Chief Platform Officer at Emirates NBD
Emirates NBD
Episode: Emirates NBD: New, Bold, & Decisive | Saud Al Dhawyani at Emirates NBD Fintech Summit
Dana El Zein
Media and advertising expert with extensive experience working with major brands and SMEs.
Episode: Top 10 media trends in 2025 with Dana El Zein (Part 1)
Yann Colléter
Writer of the one and only newsletter called The Streaming Lab
The Streaming Lab
Episode: Are High CPMs on CTV Worth It? A Deep Dive with Experts Yann Colléter & Ahmed Murtadha
Ahmed Murtadha
Has 8 years of experience in media and advertising, including 5 years in London.
Episode: Are High CPMs on CTV Worth It? A Deep Dive with Experts Yann Colléter & Ahmed Murtadha

Hosts

Ibrahim
Host with extensive experience in marketing and advertising, known for engaging discussions on innovative strategies and industry insights.
Unnamed Host
Hosts engaging in various discussions around marketing and advertising, bringing diverse voices to the show.

Reviews

5.0 out of 5 stars from 27 ratings
  • Top Marketing Podcast

    Full of Insights ! Great content

    Apple Podcasts
    5
    Zaktn
    United Arab Emiratesa year ago

Listeners Say

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Full of insights and great content!

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

How Podcasting 100x’d in the Middle East | Lama Osman on the Rise of Audio in MENA
Q: What advice do you have for podcasters starting out today?
She advises them to have a proper strategy, understand their 'why,' and value their time in producing content.
How Podcasting 100x’d in the Middle East | Lama Osman on the Rise of Audio in MENA
Q: What do you envision is the next big thing for podcasting in MENA?
Lama believes that faceless podcasting and AI avatars may take over in the future.
Business Messaging: Automation, AI and Conversational Commerce with Deepesh Trivedi
Q: Should businesses eventually release an AI bot?
Yes, businesses should adopt AI agents, starting with one use case to manage customer engagement effectively without overwhelming their systems.
Business Messaging: Automation, AI and Conversational Commerce with Deepesh Trivedi
Q: What are the key differentiators for messaging channels that WhatsApp lacks?
WhatsApp is proactive with outbound messages while others focus primarily on OTPs; WhatsApp allows and encourages marketing messages enhancing business interactions.
Business Messaging: Automation, AI and Conversational Commerce with Deepesh Trivedi
Q: How serious is business messaging in today's consumer lives compared to past trends?
Business messaging is becoming increasingly significant as communication advances, particularly in emerging markets like Thailand and Vietnam, where it drives substantial transaction volumes.

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Frequently Asked Questions About Below The Fold

What is Below The Fold about and what kind of topics does it cover?

This podcast provides a comprehensive resource for insights into marketing, digital advertising, and the evolving role of AI in these fields, particularly within the MENA region. Episodes focus on practical marketing strategies, advertising methodologies, and the implementation of advanced technologies influencing the industry. Featuring conversations with industry experts and successful entrepreneurs, the show covers topics from innovation in branding to effective use of data, aiming to equip both seasoned marketers and newcomers with valuable, actionable knowledge. Listeners can expect to stay informed about contemporary trends, case studies, and expert strategies that enhance marketing campaigns.

Where can I find podcast stats for Below The Fold?

Rephonic provides a wide range of podcast stats for Below The Fold. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Below The Fold and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Below The Fold get?

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What are the audience demographics for Below The Fold?

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How many subscribers and views does Below The Fold have?

To see how many followers or subscribers Below The Fold has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Below The Fold?

These podcasts share a similar audience with Below The Fold:

1. 6 Minute English
2. All Ears English Podcast
3. The Diary Of A CEO with Steven Bartlett
4. Breaking Up With Binge Eating

How many episodes of Below The Fold are there?

Below The Fold launched 2 years ago and published 81 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Below The Fold?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Below The Fold?

Rephonic pulls ratings and reviews for Below The Fold from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Below The Fold?

Recent guests on Below The Fold include:

1. Lama Masri Osman
2. Mustafa Koita
3. Tatum Greig
4. Paula Thomas
5. Rony Hage
6. Saud Al Dhawyani
7. Dana El Zein
8. Yann Colléter

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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