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Best Story Wins

Column Five
B2B Marketing
Branding
MAAP
Community Building
Uber
Databricks
Creativity
Storytelling
Parenting
Cycling
Bedtime Routines
Emotional Connection
Marketing
Product Design
Generative AI
Brand Building
Insight Timer
Infant Massage Techniques
Sleep Improvement
Child Anxiety

Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expe... more

PublishesWeeklyEpisodes113Founded3 years ago
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BusinessMarketingEntrepreneurship

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Latest Episodes

AI proof isn’t “building trust.” It’s getting ignored—or worse, backfiring—because it’s generic, gated, and wildly irrelevant. In a world of risk-averse buying committees and AI-driven discovery, your “best case study” might be your biggest liability... more

Your brand content isn’t “showing up.” It’s getting summarized, re-ranked, and sometimes straight-up misrepresented by AI—and your pipeline won’t tell you why. In a world where buyers ask ChatGPT first, the homepage isn’t your front door anymore. The... more

Your brand content isn’t “scaling.” It’s getting cloned into beige mush by AI—and your buyers can smell it. In a world where everyone can publish 10x more, “more” doesn’t win. Better wins.

In this episode, Jessica Rosenberg (Head of Brand at AirOps)... more

YouTube

Your SEO traffic isn’t “dipping.” It’s getting mugged in broad daylight by AI Overviews and answer engine output.

In this episode, Artem Kubatkin of Attune lays out the uncomfortable new reality: AI assistants are becoming the first stop in the buye... more

YouTube

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Artem Kubatkin
Head thinker at Attune, focusing on AI visibility and data analytics.
Attune
Episode: AI Visibility Is The Only Way to Win with Artem Kubatkin of Attune
Jeff Stark
Head of Creative at Suki AI
Suki AI
Episode: Taste as a Secret Weapon with Jeff Stark of Suki AI
Dan Schwer
Design leader at Rippling, focusing on brand design and video team development
Rippling
Episode: How to Increase Brand ROI Through Scale, Speed, and Quality” with Dan Schwer of Rippling
Sylvia LePoidevin
Former CMO at Kanji, now Iru, and experienced startup marketer
Iru
Episode: The Bold Bet Smart CMOs Are Making in 2026 with Sylvia LePoidevin
Jenna Hannon
Founder and CEO of Hatter, an SEO and AI search agency.
Hatter
Episode: SEO, AEO, and the Return of Good Marketing with Jenna Hannon of Hatter
Udi Ledergor
Chief Evangelist at Gong and author of 'Courageous Marketing'
Gong
Episode: Ditching Best Practices: How Courageous Brands Get Remembered with Udi Ledergor of Gong
Andrew Lee
Works in channel partner marketing at Microsoft, focusing on creative messaging for retail sales.
Microsoft
Episode: Tomato Sauce and the Stories Behind What We Buy with Andrew Lee of Microsoft
Drew Neisser
Founder of CMO Huddles, experienced in connecting and advising B2B CMOs
CMO Huddles
Episode: Everything’s Changing: How Smart CMOs Stay Ahead with Drew Neisser of CMO Huddles
Julien Palliere
AI strategist extraordinaire at Column Five
Column Five
Episode: Story Is the Moat: How to Build One at Scale with Julien Palliere of Column Five

Hosts

Josh Richie
Host with extensive experience in marketing and branding.
Jason Lanko
Co-host with deep insights into marketing strategies.

Reviews

5.0 out of 5 stars from 27 ratings
  • Great for B2B marketers

    If you’re a B2B marketer, it’s a great podcast to hear perspectives from pros across different industries. (I also appreciate that it’s not 1.5 hours long.) Good info so you can get in and get on with your day.

    Apple Podcasts
    5
    Katy from the Coven
    United States3 years ago
  • Great Guests and Super Imformative

    I really like the collection of guests on this show. Most are CMOs or VPs at well respected tech companies, and it’s really cool to get a peek behind the curtain. Keep it up!

    Apple Podcasts
    5
    Family Band
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the expert insights from industry leaders on B2B marketing and branding.
The diverse range of guests provides valuable perspectives that resonate with marketing professionals.
The conversations are succinct and informative, making it easy to digest key strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#28
Chile/Business/Marketing
Apple Podcasts
#192
Russia/Business/Marketing
Apple Podcasts
#216
India/Business/Marketing
Apple Podcasts
#246
South Africa/Business/Marketing
Apple Podcasts
#249
Hong Kong/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

AI Visibility Is The Only Way to Win with Artem Kubatkin of Attune
Q: What are the most common mistakes that you see brands making as they start to jump into this effort to increase their AI visibility?
Artem warns against creating low-quality 'AI slop' content and stresses the importance of authentic, provocative content that resonates with consumers rather than programmatically generated text.
AI Visibility Is The Only Way to Win with Artem Kubatkin of Attune
Q: How is AI visibility different, and why do brands need to care nowadays?
Artem suggests that AI visibility is closely related to SEO but it requires marketers to adapt to more complex AI interactions, where being a top recommendation is crucial as user engagement evolves with AI.
AI Visibility Is The Only Way to Win with Artem Kubatkin of Attune
Q: When did you first recognize as a major shift that was taking place that marketers need to adapt to?
Artem recognized the shift when Coursor released their first agentic model a couple of years ago, which showed how programming with AI became incredibly easy, signaling a change in how consumers would engage with AI for product recommendations.
Taste as a Secret Weapon with Jeff Stark of Suki AI
Q: Can you share a little bit about how you came to be a believer in Jesus Christ?
Stark shares that he grew up in a traditional church, drifted away during his youth, then returned as an adult, recognizing the importance of faith in overcoming struggles and providing guidance.
The Bold Bet Smart CMOs Are Making in 2026 with Sylvia LePoidevin
Q: How do you think brands should approach creating content with AI in mind?
Brands should focus on writing for humans first while considering how LLMs can read it, emphasizing the importance of human storytelling over algorithm-focused content creation.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Best Story Wins

What is Best Story Wins about and what kind of topics does it cover?

Focusing on the intersection of marketing and branding, a series of insightful conversations includes notable exchanges with industry leaders and experts. Topics frequently cover innovative strategies to unlock growth potential, the evolving landscape of marketing in the B2B realm, and the integration of technology, particularly AI, into brand storytelling. Notably, guests often share their experiences and strategies in navigating contemporary challenges, emphasizing community building and the importance of authentic narrative in fostering customer trust.

Listeners can expect a dynamic range of insights aimed at professionals eager to enhance their marketing approaches, particularly in SaaS and technology sectors. The emphasis on storytell... more

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These podcasts share a similar audience with Best Story Wins:

1. Cybercrime Magazine Podcast

How many episodes of Best Story Wins are there?

Best Story Wins launched 3 years ago and published 113 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Best Story Wins?

Recent guests on Best Story Wins include:

1. Artem Kubatkin
2. Jeff Stark
3. Dan Schwer
4. Sylvia LePoidevin
5. Jenna Hannon
6. Udi Ledergor
7. Andrew Lee
8. Drew Neisser

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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