brandDOC - Der Podcast über Markenidentität und Corporate Branding
Harald SturmJeder von uns kennt sie. Jeder von uns hat sie. Vielfach lieben wir sie und oft gibt es für sie kaum Alternativen. Marken. Jeder von uns kauft sie. Und besitzt sie. Eine Marke existiert ausschließlich in den Köpfen der Menschen. Es sind gedankliche Beziehungen entstanden. Doch was prägt sie? Was sind die Treiber der Marke? Wie ist die Haltung, die Werte, die Vision? Wie ist ihr Verhalten? Was ist ... more
| Publishes | Twice monthly | Episodes | 28 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  German | Number of Listeners | Categories | BusinessMarketingManagement |
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Latest Episodes
In dieser inspirierenden Folge des BrandDOC Podcasts nimmt Harald gemeinsam mit Verkaufstrainer und Rhetorikexperten Jürgen Eisserer, dem ehemaligen „Trainer des Jahres Österreich 2021“, typische Mythen und Herausforderungen im Vertrieb unter die Lup... more
In dieser Episode spricht Host Harald Sturm mit seinem Gast Dr. Konrad Breit über das Thema Change und Transformation in Organisationen. Direkt aus dem Zaubertal bei Linz geben die beiden wertvolle Einblicke aus über 35 Jahren Berufserfahrung und Lea... more
In dieser Episode von brandDOC – der Podcast über Markenverhalten und Markenidentität spricht Harald Sturm mit Robert Steffen, Redner, Coach und Kommunikationsstratege aus Köln – über Klarheit, Berufung und die Magie echter Botschaften.
Robert erzäh... more
Zwei kluge Köpfe aus Bern zu Gast: Prof. Kim Tokarski und Prof. Benjamin Spicher (Berner Fachhochschule). Wir destillieren Führungsmodelle, die heute wirken – nicht morgen.
Für wen lohnt sich die Folge und das Buch?
Für Unternehmer:innen, CEOs, HR-... more
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brandDOC launched a year ago and published 28 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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