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Artwork for Branding Matters

Branding Matters

Branding Badass
Branding
Personal Branding
Social Media Marketing
Linkedin
Content Creation
Marketing Millennials
Charity Gibson
Neurodiversity
Brand Development
Marketing
User Generated Content
Podcasting
Collaboration
Paper Plane Coaching Company
Entrepreneurship
Yeti
Mental Health
Storytelling
Television Production
Survivor

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.Join me, as I bring you exclusive interviews with visionaries, game-changers, and industry titans. Discover what drives customer loyalty, ignites innovation, and skyrockets revenue. From capturing hearts and minds... more

PublishesTwice monthlyEpisodes144Founded5 years ago
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BusinessMarketing

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Artwork for Branding Matters

Latest Episodes

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I've got some exciting news  - PPPC is officially rebranding! Jonathan Strauss, President & CEO of the Promotional Product Professionals of Canada, joins me to share what inspired this transformation and what it means for the future o... more

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Today, we’re diving into something every great business strives for: a thriving brand community. Whether you’re a marketer, a founder, or someone passionate about the power of connection, this episode is for you.

I’m thrilled to intr... more

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Today’s episode is titled “How to Become a Better Leader,” and features someone who truly embodies this ideal. Jake Himelstein is the President of BAMKO, a company known for its rapid growth, vibrant organizational culture, and innova... more

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Today’s episode features an inspiring leader in the marketing world: Marc Binkley, President of the Calgary Marketing Association (CMA). As the head of Calgary’s premier marketing organization, Marc has unique insights into the latest... more

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Social Media Marketing Podcast
Social Media Marketing PodcastMichael Stelzner, Social Media Examiner

Recent Guests

Jenna Quaranta
Certified business coach, mental health ambassador, and founder of a tactical sales academy.
Episode: BEST OF BRANDING MATTERS - How to Transform Trauma into Brand Strength Through Vulenerability - Jenna Quaranta (JQ)
Bill Neff
Head of marketing for YETI
YETI
Episode: BEST OF BRANDING MATTERS - How YETI Revolutionized The Way We Chill - Bill Neff
Mordy Oberstein
Head of SEO branding at Wix and founder of Unified Brand Marketing
Wix
Episode: How to Integrate SEO into Your Brand Strategy - Mordy Oberstein
Daniel Murray
The powerhouse behind the Marketing Millennials and a digital media expert
Marketing Millennials
Episode: How Marketing Millennials Got a Million Followers on LinkedIn - Daniel Murray
Charlie Parsons
Creative genius behind the global phenomenon Survivor
Episode: Joelly’s Holiday Pick #4 - How The Survivor Brand Continues to Survive - Charlie Parsons
Ben Higgins
Former Bachelor and co-founder of Generous Coffee.
Generous Coffee
Episode: Joelly’s Holiday Pick #2 - How a Former Bachelor Built a Generous Brand - Ben Higgins
Maz Farrelly
Producer of popular TV shows like Dancing With The Stars and Big Brother
Episode: Joelly’s Holiday Pick #1 - How to Produce a Memorable Brand - Maz Farrelly
Reagan Mackrill
Micro influencer known as G'Day Frank
gdayfrank.com
Episode: How To Create a Brand Identity That Stands Out - G'Day Frank

Host

Jolie Goodson
Branding Badass and host of various impactful branding and marketing discussions, focusing on the authenticity and real-world applications of brand strategies.

Reviews

5.0 out of 5 stars from 137 ratings
  • Great questions, covers a TON in short episodes.

    Really useful insights for anyone in marketing, branding, and related! Joelly does a fantastic job digging into the nitty-gritty of how leaders build specific brands, while also zooming out and making this applicable to anyone in the field.

    Apple Podcasts
    5
    B2Btechlover
    United States6 months ago
  • Warm, Funny, and Full of Insight – Love This Podcast!

    I’m really enjoying the Branding Matters podcast with Joelly Goodson. She brings such a warm, down-to-earth, and engaging energy to every episode. Her natural curiosity makes each interview feel like a real conversation, blending branding insights and relevance with just the right amount of humor and heart. It’s the kind of podcast that sticks with you long after you’ve listened.

    Dara

    Podchaser
    5
    darabradley29
    6 months ago
  • Great podcast

    I love how Joelly knows how to dig into a brand and ask great questions. This podcast is such a valuable resource if you are in marketing and branding.

    Apple Podcasts
    5
    LadyUnemployed
    United States8 months ago
  • Down to Earth Insights!

    Branding Matters feels like you're eavesdropping on the smartest coffee date ever with guests who actually get what it takes to build a brand in today’s world. I’ve laughed, I’ve learned, I’ve taken furious notes. If you're into branding, marketing, or just want to sound smarter at work, this one's for you.

    Apple Podcasts
    5
    CriMar10
    United States9 months ago
  • Authentic and fun

    Love the content and the real banter and advice that Joelly shares with her guests!

    Apple Podcasts
    5
    jbh2021
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's ability to connect on a personal level while discussing branding strategies is frequently praised, making for an enjoyable listening experience.
The content is notable for its engaging format and valuable insights, which resonate well with marketing professionals and business builders alike.
Listeners appreciate the authenticity and actionable advice offered in each episode, emphasizing the realism and depth of conversations with expert guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#17
Belgium/Business/Marketing
Apple Podcasts
#129
Denmark/Business/Marketing
Apple Podcasts
#171
India/Business/Marketing
Apple Podcasts
#174
Finland/Business/Marketing
Apple Podcasts
#192
Hong Kong/Business/Marketing
Apple Podcasts
#216
Belgium/Business

Talking Points

Recent interactions between the hosts and their guests.

How Marketing Millennials Got a Million Followers on LinkedIn - Daniel Murray
Q: What do you have to say about the evolving content on LinkedIn?
LinkedIn has become more personal and authentic, with a rise in founder-led content and B2B influencers.
How Marketing Millennials Got a Million Followers on LinkedIn - Daniel Murray
Q: What would you say would be your top three tips for leveraging LinkedIn to build a strong brand?
First, you need expertise in a subject. Second, have a unique voice and opinion. Third, consistency beats brilliance in content creation.
How to Integrate SEO into Your Brand Strategy - Mordy Oberstein
Q: What is your badass superpower?
Mordy states empathy as his superpower, mentioning how it helps him relate to clients.
How to Integrate SEO into Your Brand Strategy - Mordy Oberstein
Q: How does AI impact SEO right now?
Mordy discusses how AI shifts content consumption and Google's responses, which affect SEO rankings by encouraging more high-quality, personal experiences.
How Levi's Became a Cultural Icon- Tracey Panek
Q: What advice would you give to business leaders looking to create a brand with long-term staying power like Levi's?
Stay rooted in what makes your brand unique, listen to customers, and ensure your branding elements remain integral.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Branding Matters

What is Branding Matters about and what kind of topics does it cover?

This podcast features engaging conversations that bring together industry titans, visionaries, and professionals to explore the intricacies of branding and marketing. The discussions often center on real-world experiences, emphasizing the importance of authenticity, innovation, and personal storytelling in building strong brands. Listeners can expect to gain valuable insights into various strategies for customer loyalty and revenue generation while discovering how to challenge conventional branding approaches. The diverse range of expert guests provides actionable tips and best practices for marketers looking to enhance their branding knowledge and skills.

Where can I find podcast stats for Branding Matters?

Rephonic provides a wide range of podcast stats for Branding Matters. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Branding Matters and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Branding Matters get?

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What are the audience demographics for Branding Matters?

Rephonic provides comprehensive predictive audience data for Branding Matters, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Branding Matters have?

To see how many followers or subscribers Branding Matters has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Branding Matters?

These podcasts share a similar audience with Branding Matters:

1. Social Media Marketing Podcast

How many episodes of Branding Matters are there?

Branding Matters launched 5 years ago and published 144 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Branding Matters?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Branding Matters?

Rephonic pulls ratings and reviews for Branding Matters from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Branding Matters?

Rephonic provides full transcripts for episodes of Branding Matters. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Branding Matters?

Recent guests on Branding Matters include:

1. Jenna Quaranta
2. Bill Neff
3. Mordy Oberstein
4. Daniel Murray
5. Charlie Parsons
6. Ben Higgins
7. Maz Farrelly
8. Reagan Mackrill

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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