
🎙️ Story-Driven Business Podcast Formerly known as Building a Modern Employer Brand Welcome to the Story-Driven Business Podcast, the go-to show for visionary founders, business leaders and bold professionals who believe that in today's world, your people are your brand. Hosted by Susanna Rantanen—the world's leading expert in story-driven employer branding, creator of the Magnetic Employer Brand... more
| Publishes | Weekly | Episodes | 206 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessManagementMarketing | |||

In this episode of the Story-Driven Business podcast, Susanna Rantanen explores why B2B leadership culture starts with you, whether you like it or not.
Drawing on behavioural science and real-world leadership experience, this episode explains why c... more
Most business leaders dismiss employer branding because they think it's a recruitment tool.
In this episode of the Story-Driven Business podcast, Susanna Rantanen (the innovator and leading global expert in story-driven employer branding) reveals w... more
A New Season of Story-Driven Business Begins!
After a six-month break, Story-Driven Business Podcast returns! And this time, the pause mattered.
In this bonus episode, Susanna Rantanen opens a new season with honesty, perspective, and a powerful ... more
In this episode of the Story-Driven Business Podcast, Susanna explains why budgeting employer branding for 2026 is essential for winning business leaders.
Every employer has an employer image, but a true employer brand only exists when people feel... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #25 | |
Apple Podcasts | #226 |
Recent interactions between the hosts and their guests.
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A series focused on the intersection of storytelling and effective branding, particularly in the context of employer branding. The discussion highlights the need for modern organizations to prioritize emotional connections with their teams, revealing how storytelling can enhance engagement, recruitment, and retention. Listeners can expect insights into topics such as how to craft compelling narratives that resonate with employees, the development of organizational culture, and practical strategies for leaders to communicate purpose and build trust. The podcast serves as a resource for business leaders and HR professionals looking to shift their branding focus from mere products to the people behind the brand, making it essential for those s... more
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Story-Driven Business podcast launched 6 years ago and published 206 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Story-Driven Business podcast include:
1. Veronika Batmanova
2. Maiju Karppinen
3. Nora Nykänen
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