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Story-Driven Business podcast with Susanna Rantanen

Susanna Rantanen
Employer Branding
Storytelling
Talent Acquisition
Magnetic Employer Branding Method
Leadership
Company Culture
Candidate Journey Of the Information Era
Employee Engagement
Consumer Behavior
Talent Attraction
Career Development
Business Strategy
Recruitment
HR Management
Talent Marketing
Digitalization
Selfpreneurs
Employee Retention
Death
Airbus Finland

🎙️ Story-Driven Business Podcast Formerly known as Building a Modern Employer Brand Welcome to the Story-Driven Business Podcast, the go-to show for visionary founders, business leaders and bold professionals who believe that in today's world, your people are your brand. Hosted by Susanna Rantanen—the world's leading expert in story-driven employer branding, creator of the Magnetic Employer Brand... more

PublishesWeeklyEpisodes206Founded6 years ago
Number of ListenersCategories
BusinessManagementMarketing

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Artwork for Story-Driven Business podcast

Latest Episodes

In this episode of the Story-Driven Business podcast, Susanna Rantanen explores why B2B leadership culture starts with you, whether you like it or not.

Drawing on behavioural science and real-world leadership experience, this episode explains why c... more

Most business leaders dismiss employer branding because they think it's a recruitment tool.

In this episode of the Story-Driven Business podcast, Susanna Rantanen (the innovator and leading global expert in story-driven employer branding) reveals w... more

A New Season of Story-Driven Business Begins!

After a six-month break, Story-Driven Business Podcast returns! And this time, the pause mattered.

In this bonus episode, Susanna Rantanen opens a new season with honesty, perspective, and a powerful ... more

In this episode of the Story-Driven Business Podcast, Susanna explains why budgeting employer branding for 2026 is essential for winning business leaders.

Every employer has an employer image, but a true employer brand only exists when people feel... more

Key Facts

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Number of Listeners
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Recent Guests

Veronika Batmanova
Employer Brand Manager at Mitgo
Mitgo
Episode: #187 How tech company Mitgo found success with employer ambassadors
Maiju Karppinen
HR business partner at Airbus Defence and Space
Airbus
Episode: #185 Discussing Employer Branding Career Path Triumphs and Challenges with Guest Maiju Karppinen
Nora Nykänen
Magnetic Employer Brand Professional of the Year Award 2024
Emine
Episode: #183 Growing into an Employer Branding Professional of the Year with Guest Nora Nykänen - part 1

Host

Susanna Rantanen
A leading expert in story-driven employer branding and the creator of the Magnetic Employer Branding Method™, Susanna Rantanen guides listeners in understanding how storytelling is pivotal for branding and organizational culture.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#25
Ukraine/Business/Management
Apple Podcasts
#226
Ukraine/Business

Talking Points

Recent interactions between the hosts and their guests.

#202 From Talent Shortages to Talent Magnetism as a Growth Strategy
Q: Do we measure the impact of our employer branding activities on actual business goals?
It's essential to evaluate how employer branding efforts affect business performance metrics.
#202 From Talent Shortages to Talent Magnetism as a Growth Strategy
Q: Are we creating content that tells our story from the talent's perspective?
Companies should produce content that showcases their culture and values from the viewpoint of potential talent.
#202 From Talent Shortages to Talent Magnetism as a Growth Strategy
Q: Are our leaders visible, relatable, and consistent in how they show up?
Leadership visibility and relatability are crucial for authentic employer branding.
#202 From Talent Shortages to Talent Magnetism as a Growth Strategy
Q: Does our current messaging reflect who we really are as a company?
Organizations must ensure their messaging conveys authenticity and truth to all stakeholders.
#202 From Talent Shortages to Talent Magnetism as a Growth Strategy
Q: Are we clear on the type of talent we want to attract beyond just skills?
A company needs to define the type of talent that aligns with its business needs, not just personal preferences.

Audience Metrics

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Listeners per Episode
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Location
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Household Income
Social Media Reach

Frequently Asked Questions About Story-Driven Business podcast

What is Story-Driven Business podcast about and what kind of topics does it cover?

A series focused on the intersection of storytelling and effective branding, particularly in the context of employer branding. The discussion highlights the need for modern organizations to prioritize emotional connections with their teams, revealing how storytelling can enhance engagement, recruitment, and retention. Listeners can expect insights into topics such as how to craft compelling narratives that resonate with employees, the development of organizational culture, and practical strategies for leaders to communicate purpose and build trust. The podcast serves as a resource for business leaders and HR professionals looking to shift their branding focus from mere products to the people behind the brand, making it essential for those s... more

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Which podcasts are similar to Story-Driven Business podcast?

These podcasts share a similar audience with Story-Driven Business podcast:

1. Alex & Sigges podcast

How many episodes of Story-Driven Business podcast are there?

Story-Driven Business podcast launched 6 years ago and published 206 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Story-Driven Business podcast?

Recent guests on Story-Driven Business podcast include:

1. Veronika Batmanova
2. Maiju Karppinen
3. Nora Nykänen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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