Business of Story
Park Howell, Brand Story StrategistThe Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
| Publishes | Weekly | Episodes | 555 | Founded | 11 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
Listen to this Podcast
Latest Episodes
Unlock the secret to recruiting top talent with storytelling! In this episode, Park Howell welcomes Jeff Hyman—author of "Recruit Rockstars"—to reveal how the ABT narrative framework can transform your hiring process. Discover why stories attract mis... more
Discover how to transform "artificial intelligence" into "artful intelligence" and inspire your brand storytelling in this must-listen episode of the Business of Story. Park Howell is joined by Jen Perry, Executive Creative Director at Vagrants, who ... more
Chris Vogler, legendary story consultant and author of The Writer's Journey, joins Park Howell to reveal how the Hero's Journey is more than a Hollywood formula—it's a living, breathing blueprint for personal and brand transformation.
You'll discov... more
The content marketing pioneer who coined the term in 2001 reveals the urgent reality: creators have 12-24 months to build discoverable human audiences before AI-generated synthetic content makes it nearly impossible.
The 99% Problem and the Vinyl S... more
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Reviews
- Top podcast in brand storytelling
Park gives lots of value for his audience but also his guests in every episode. Check it out!
Apple Podcasts5efficado
Belgium3 months ago - Why I Keep Coming Back to This Show
Business of Story is one of the few shows that actually teaches storytelling in a way that clicks. Park Howell makes it feel simple, but powerful. Every episode gives you something real you can use. I keep coming back to it.
Apple Podcasts5Kasper_MC
United Kingdom7 months ago - A Gem of a Show
Hands down my favorite new podcast find! Will be binging this all weekend!
Apple Podcasts5Robbin Marx
United States9 months ago - Awesome.
Park is amazing. So fun and nice and inquisitive and smart. Super valuable information. I recommend listening over and over again. Or, at least once.
Apple Podcasts5Woodson21DetroitUnited Statesa year ago - speaking your story with Park
Park is the master-
helping thousands of clients to share their stories. I was honored to be his guest and add to the Business of Story toolkit
Learn how to get your story across with proven nonverbal and oral image techniques.
Apple Podcasts5Laurie SchloffUnited Statesa year ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #186 |  South Africa/Business/Marketing |
Apple Podcasts | #229 | Belgium/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About Business of Story
What is Business of Story about and what kind of topics does it cover?
Focused on the art and science of storytelling, this podcast equips sales and marketing professionals with techniques to enhance their storytelling capabilities. A range of topics, including personal narratives, leadership storytelling, and the intersection of storytelling with digital tools like AI, are explored through engaging conversations with industry experts and thought leaders. The podcast emphasizes the importance of storytelling as a strategic asset for effective communication, brand engagement, and personal connection in various business contexts.
Listeners can expect actionable insights and frameworks to improve their storytelling skills, ranging from leadership applications to brand storytelling strategies. Notably, the podcas... more
Where can I find podcast stats for Business of Story?
Rephonic provides a wide range of podcast stats for Business of Story. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Business of Story and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Business of Story get?
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What are the audience demographics for Business of Story?
Rephonic provides comprehensive predictive audience data for Business of Story, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Business of Story have?
To see how many followers or subscribers Business of Story has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Business of Story?
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How many episodes of Business of Story are there?
Business of Story launched 11 years ago and published 555 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Business of Story?
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Where can I see ratings and reviews for Business of Story?
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How do I access podcast episode transcripts for Business of Story?
Rephonic provides full transcripts for episodes of Business of Story. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Business of Story?
Recent guests on Business of Story include:
1. Jeff Hyman
2. Jen Perry
3. Christopher Vogler
4. Joe Pulizzi
5. John Bucher
6. Alberto Savoia
7. Damon Lembi
8. Julie Lancaster
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.