CMO Therapy
lucy.heavensWelcome to CMO Therapy, a podcast to help you navigate through your marketing journey because let me tell you, I get it-being a marketing leader is no walk in the park. In each episode we dive headfirst into the world of marketing, where uncertainty, tight budgets and fierce competition are just the beginning of the rollercoaster ride. Look, the title might include the word therapy, but we're not ... more
| Publishes | Twice monthly | Episodes | 27 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Ever been asked “So… are you more brand or demand?” and felt your soul leave your body? Same. In this episode of CMO Therapy, I sit down with the brilliant Smita Gupta to blow up that false choice and dig into what she calls the two-speed CMO – the m... more
In this episode of CMO Therapy, we’re diving deep into one of marketing’s most hotly debated topics: how to balance brand investment with the constant pressure to deliver more leads. I’m joined by the fabulous Corin Camenisch, who’s built her career ... more
Sales and marketing - same team, right? So why do so many companies still treat them like distant cousins who only talk at family reunions? In this episode of CMO Therapy, I chat with Michael Treacy, Director of Marketing and Business Development at ... more
What happens when everyone in your company suddenly becomes a marketer?
In this episode of CMO Therapy Lucy chats with Sam Schrager, CMO at BCB Group, about what it really takes to keep the engine running when every department, from HR to Product to... more
Think your content and campaigns are strong? Think again. Because if you’re not nailing distribution, they’re probably falling short.
In this episode of CMO Therapy, Lucy sits down with Yoann Pavy, CMO at AI Apply, to unpack the hardest, most under-d... more
Closing a deal isn’t about one superstar channel swooping in to save the day - it really does take a village. In this episode of CMO Therapy, I sit down with the brilliant Vanessa Schotes, CMO at Enfuce to talk about why the endless “sales vs. market... more
Ever looked at your marketing tech stack and thought, “How the hell did it get this bad?” You’re not alone. In this episode of CMO Therapy, I sit down with the brilliant (and brutally honest) Oren Greenberg to unpack why so many marketing leaders end... more
The world of marketing has shifted and one of the biggest changes we’ve seen is the rise of the fractional CMO. In this episode of CMO Therapy, I sit down with the brilliant Lucy Woolfenden to dig into why so many senior marketers are choosing this p... more
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CMO Therapy launched a year ago and published 27 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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