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Artwork for Communication Strategy That Works

Communication Strategy That Works

Emma Drake
Crisis Communication
2025 Communication Strategies
Public Relations
Mental Health
Hyper-Personalization
Contagious
Immersive Technologies
Audience Segmentation
Placemaking Communications
Community Engagement
Social Responsibility
AI Integration
Omnichannel Marketing
Measurement Of Campaigns
Stress Management
Data Ethics
Voice Search Optimization
How To Stop Overthinking
Sustainability
Mindfulness

Welcome to the Communication Strategy That Works podcast. I'm Emma, your host, and I am making it my mission to help you get the 'comms stuff' right, spend your money more wisely, and have much more impact. I'm an in-house expert turned external advisor, and I help you if you're a 'comms' and PR leader or manager understand how to find essential customers, engage them in products and services, sta... more

PublishesTwice monthlyEpisodes177Founded5 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for Communication Strategy That Works

Latest Episodes

I am kicking off the 2026 podcast with a new series where I'm exploring what it really takes to communicate well in 2026. Attention, Algorithms & Formats is a three-episode series and your guide to crafting messages that cut through the noise, land w... more

Hey everyone, it's good to be back. Welcome to the refreshed version of the podcast: new rhythm, same depth, and a lot more inspiration.

We've taken a little time to reset and rethink what this show could be. And from this month, we're moving to on... more

This episode was sparked by a recent chat I had with Helen Neal from HN Communications. We covered loads of ground around sustainability and transparency, but one theme really stood out to me - and that was humility in brand communication.

It got m... more

I read Sustainable Marketing by Michelle Carvill a while back. It seemed the right time to review it right after my podcast conversation with Helen Neal this month.

In our discussion, Helen talked about the importance of humility, the value of "pro... more

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Recent Guests

Helen Neal
Founder of HN Communications, a leader in sustainability communications
HN Communications
Episode: Ep 172. Deep Dive with Helen Neal: Beyond the Hype - Communicating Sustainability with Substance, with Helen Neal
Amanda Coleman
Crisis Communication Specialist and Director of Amanda Coleman Communication Limited
Amanda Coleman Communication Limited
Episode: Ep 159. Deep Dive with Amanda Coleman: The Calm Before the Storm: Preparing for Communications Crises

Host

Emma Drake
Host of Communication Strategy That Works, offering insights derived from over 20 years of experience in fast-paced and established B2B businesses.

Reviews

5.0 out of 5 stars from 24 ratings
  • My Go To!

    This podcast is my go to for keeping my skills fresh and learning new perspectives.

    Apple Podcasts
    5
    blaccofe
    United States2 years ago
  • Simple and straightforward

    Marketing can be difficult, especially when many people want to keep it that way. Emma breaks it down and makes it simple and straightforward. Have a pen and paper handy as you’ll want to take notes

    Apple Podcasts
    5
    Lorraine Life in Align
    United Kingdom5 years ago
  • Fantastic Podcast

    Great advice for people that need support getting set up

    Apple Podcasts
    5
    SuzieKW
    United Kingdom5 years ago
  • Clear and concise communications advice

    Emma offers clear and concise advise to setting up and delivering a communications strategy. She breaks things down into easy and manageable chunks, explaining not just what you need to do by why - and how to measure your results.

    Apple Podcasts
    5
    RevStan
    United Kingdom5 years ago
  • Great informative podcast

    I found this really helpful and informative, really helpful for startups.

    Apple Podcasts
    5
    nimnim1987
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is seen as a valuable resource for those looking to enhance their business strategy and communication skills.
Many find the insights particularly helpful for skills development, especially in marketing and communications.
Listeners appreciate the practical, straightforward advice offered, making it easy to follow and implement in real scenarios.

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Frequently Asked Questions About Communication Strategy That Works

What is Communication Strategy That Works about and what kind of topics does it cover?

Focusing on effective communication strategies, this series offers practical insights and tools targeted at communications and PR professionals. With a blend of solo episodes and interviews, the content is rich in actionable advice, covering topics like sustainable marketing, productivity techniques, and the evolving landscape of corporate communication. Unique elements include a strong emphasis on integrating sustainability and modern marketing principles, which can reshape brand reputations and customer engagement strategies. Listeners can expect a wealth of experience distilled into concise, easy-to-implement strategies that empower them to enhance their business profiles in a competitive marketplace.

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Which podcasts are similar to Communication Strategy That Works?

These podcasts share a similar audience with Communication Strategy That Works:

1. The Diary Of A CEO with Steven Bartlett
2. The Rest Is Politics
3. The Rest Is Politics: US

How many episodes of Communication Strategy That Works are there?

Communication Strategy That Works launched 5 years ago and published 177 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Communication Strategy That Works?

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Where can I see ratings and reviews for Communication Strategy That Works?

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What guests have appeared on Communication Strategy That Works?

Recent guests on Communication Strategy That Works include:

1. Helen Neal
2. Amanda Coleman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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