Rephonic
Artwork for The CPG Guys
Consumer Packaged Goods
Walmart
CPG Guys Omnichannel Hall Of Fame
Retail Media Networks
Target
Sustainability
E-Commerce
First-Party Data
Retail Media
Kroger
Amazon
Albertsons Media Collective
Sephora
Nielseniq
Pepsico
Mars Wrigley
Wellness Merchandising
Health and Wellness
Amazon Accelerate
CPG Industry Events

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. cpgguys.com

PublishesDailyEpisodes566Founded6 years ago
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Artwork for The CPG Guys

Latest Episodes

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. 

This week’s topics:

• Coca-Cola names a new CEO

• State-level changes to SNAP benefits

• Aldi steps on the growth pedal

• AI permeates the shopper journe... more

The CPG Guys are joined in this episode by Bryan Leach, the Founder & CEO of Ibotta, a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Perfor... more

The CPG Guys are joined in this episode by Joe Mueller, VP of Industry & Customer Relations at Kellanova.

Follow Joe on LinkedIn at: www.linkedin.com/in/joe-mueller-1a31454/

Follow Kellanova on LinkedIn at: www.linkedin.com/company/k... more

The CPG Guys are joined in this episode by Wayne Purboo, VP of Video Advertising at Amazon Ads.

This episode was recorded at Amazon unBoxed 2025 in Nashville TN

Follow Wayne on LinkedIn at: linkedin.com/in/purboo

Follow Amazon Ads on LinkedI... more

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Recent Guests

Joe Mueller
VP of Industry and Customer Engagement
Kellanova
Episode: Exceptional Customer Engagement with Kellanova’s Joe Mueller
Andrea Binder
Vice President of Pet Category Insights at NielsenIQ
NielsenIQ
Episode: 2025 Review and 2026 Predictions with NielsenIQ's Sherry Frey, Anna Mayo, Chris Costagli & Andrea Binder
Sherry Frey
Vice President of Total Wellness at NielsenIQ
NielsenIQ
Episode: 2025 Review and 2026 Predictions with NielsenIQ's Sherry Frey, Anna Mayo, Chris Costagli & Andrea Binder
Anna Mayo
Vice President for the Beauty Vertical at NielsenIQ
NielsenIQ
Episode: 2025 Review and 2026 Predictions with NielsenIQ's Sherry Frey, Anna Mayo, Chris Costagli & Andrea Binder
Chris Costagli
Vice President of Thought Leadership for Food and Beverage Insights at NielsenIQ
NielsenIQ
Episode: 2025 Review and 2026 Predictions with NielsenIQ's Sherry Frey, Anna Mayo, Chris Costagli & Andrea Binder
Kristi Argyilan
Global Head of Advertising at Uber Advertising
Uber
Episode: Mobile Commerce Media with Uber Advertising’s Kristi Argyilan
Mike McCune
Senior Director of Integrated Commercial Analytics
Kellanova
Episode: Analyzing Omnichannel Success with Kellanova's Mike McCune & Maggie Gilliam Hoy
Maggie Gilliam Hoy
Senior Director and Omni Channel Center of Excellence Lead
Kellanova
Episode: Analyzing Omnichannel Success with Kellanova's Mike McCune & Maggie Gilliam Hoy
Tracey Warner Halama
Dynamic leader and entrepreneur, currently the CEO of Supergut and formerly CEO of Vital Proteins
Supergut
Episode: Daily Gut Health Done Better with Supergut’s Tracey Halama

Hosts

Sri Rajagopalan
Co-host and Chief Revenue Officer of Think Blue Consulting, co-founder of the CPG Guys, with a focus on consumer engagement strategies and retail media.
Peter V.S. Bond
Co-host and head of industry engagement at Flywheel, co-founder of the CPG Guys, specializing in marketing and advertising strategies for consumer brands.

Reviews

4.7 out of 5 stars from 216 ratings
  • Great InsightfulContent, hosts are overly self promotional though.

    Really love the interviews and the guests that the CPG guys bring on. It’s amazing what connections they have and how they’re able to get them on the show. They’ve built a solid platform.

    My only criticism is that the guys are wayyyy too self promotional (especially ay at the top of the show). They’re allowed to be proud of their work and their families, but it’s too much sometimes.

    Keep up the good work and practice some humility 🙂

    Apple Podcasts
    4
    Joe_Russell
    United States9 months ago
  • Super Bowl

    Great Super Bowl analysis. You guys, I mean, CPG Guys, are the best!

    Apple Podcasts
    5
    fan of all things disney
    United States10 months ago
  • Love these Guys!!

    Everything I know about Retail Media Network is from CPC Guys and their conversation with the leading people from the industry is so real..

    Apple Podcasts
    5
    MeherPatel
    United States2 years ago
  • Sri and Team Are Changing The Corporate Game

    So much corporate information has been not available to the outside world unless you were on the inside. This podcast is bringing info to the masses about careers and challenges in the CPG and retail space to elevate everyone access to knowledge. I love what The CPG Guys are doing!!

    Apple Podcasts
    5
    StevenHCarroll
    United States2 years ago
  • Entertaining, insightful, and actionable!

    If you’re looking to stay informed on the latest in an ever-evolving CPG landscape, you’ve come to the right place! Engaging conversations, actionable tips, and insights into the industry abound - I truly cannot recommend The CPG Guys enough! 🔥

    Apple Podcasts
    5
    ASobering
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful content and expert guests, noting that it provides essential information for professionals in the CPG and retail sectors.
Some feedback mentions a tendency for self-promotion, suggesting a more balanced approach could enhance the listening experience.
Many commend the hosts for their knowledge and charisma, often highlighting the engaging discussions on marketing and consumer behavior.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Exceptional Customer Engagement with Kellanova’s Joe Mueller
Q: What's the next step the industry needs to take to meet changing consumer demands?
The industry needs to reframe how they engage with retailers, focusing on creating experiences rather than just pursuing short-term sales objectives.
Live from unBoxed 2025 with Amazon’s Wayne Purboo
Q: How should CPG brands move from video as a upper funnel to a full funnel approach?
Wayne suggests brands need to create intentional videos that connect with customer problems and convey emotional storytelling.
Live from unBoxed 2025 with Amazon’s Wayne Purboo
Q: What common mistakes are brands and agencies making in the video advertising space?
Wayne highlights that many brand videos do not address customer problems effectively, often focusing solely on features instead.
Live from unBoxed 2025 with Amazon’s Wayne Purboo
Q: Wayne, you've been in media tech and now advertising at Amazon. Can you walk us through your journey?
Wayne describes a 30-year career mostly in startups, emphasizing his role at Amazon to make videos more shoppable and enhance entertainment in shopping.
Discovery Commerce with TikTok’s Mike Westgate
Q: What are the measurement aspects that brands seek from TikTok?
Brands are generally interested in brand lift, while also increasingly looking at sales lift and conversion metrics, facilitated through TikTok's measurement tools.

Audience Metrics

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Frequently Asked Questions About The CPG Guys

What is The CPG Guys about and what kind of topics does it cover?

Focused on the intersection of consumer packaged goods and eCommerce, engaging conversations explore the ways brands and retailers interact with consumers in both physical and digital spaces. Topics frequently covered include marketing strategies, consumer behavior trends, retail media, and the evolution of brand experiences in an increasingly digital landscape. The hosts leverage their extensive industry experience to provide insights that are both practical and innovative, appealing to professionals seeking to adapt to rapidly changing market dynamics. What sets the content apart is its blend of expert guest interviews and real-world applications, making it a useful resource for anyone in the business.

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How many listeners does The CPG Guys get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The CPG Guys, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The CPG Guys?

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How many subscribers and views does The CPG Guys have?

To see how many followers or subscribers The CPG Guys has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The CPG Guys?

These podcasts share a similar audience with The CPG Guys:

1. The CMO Podcast
2. The Knowledge Project
3. Masters of Scale
4. The AI Daily Brief: Artificial Intelligence News and Analysis
5. How I Built This with Guy Raz

How many episodes of The CPG Guys are there?

The CPG Guys launched 6 years ago and published 566 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The CPG Guys?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The CPG Guys?

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What guests have appeared on The CPG Guys?

Recent guests on The CPG Guys include:

1. Joe Mueller
2. Andrea Binder
3. Sherry Frey
4. Anna Mayo
5. Chris Costagli
6. Kristi Argyilan
7. Mike McCune
8. Maggie Gilliam Hoy

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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