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Artwork for Content and Conversation: Organic Growth Insights from Siege Media

Content and Conversation: Organic Growth Insights from Siege Media

Siege Media
SEO
Content Marketing
Digital PR
Saas
Google
Proprietary Data
Content Strategy
AI Overviews
Trends Reports
Original Research
Surveys
Link Building
Customer Understanding
Compliance Content
Hreflang
Ecosystem Mapping
User Experience
Artificial Intelligence
Freelancers
In-House Teams

Using the techniques that have helped cement $148,646,000 in yearly traffic value for their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, digital PR, user experience and more.

PublishesTwice monthlyEpisodes110Founded8 years ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for Content and Conversation: Organic Growth Insights from Siege Media

Latest Episodes

Ross welcomes Gaetano DiNardi, growth advisor and B2B SaaS strategist, to unpack the brutal questions CEOs are suddenly firing at their SEO teams in the AI era: traffic is flat or down, attribution is messy, LLM dashboards look scary, and everyone wa... more

YouTube

Ross sits down with Josh Spilker, Content Marketing & SEO Lead at AirOps, to unpack the rise of the content engineer — what it means, why it matters, and how it’s reshaping SEO and content operations. They dive into Ryan Law’s critique, hybrid-AI wor... more

Caroline Gilbert — Director of Content & Editorial at Angi — joins Ross Hudgens to explore how one of the largest home-services brands is using AI to scale, transform, and optimize content operations. They discuss how Caroline’s team doubled Angi’s c... more

YouTube

Matt Bowers — SEO and LLM consultant, formerly of Zapier and Zillow — joins Ross Hudgens for a deep dive into how AI is transforming programmatic SEO. They explore what’s working and what’s not for large-scale, AI-assisted content strategies — from f... more

YouTube

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Recent Guests

Shannon Minkel
Senior Director of Product SEO
Siege Media
Episode: Did Google Just End Rank Tracking? w/ Shannon Minkel
Josh Blyskal
An AI strategist at Profound, guiding customers through strategies to improve AI visibility.
Profound
Episode: AEO Playbook: How to Optimize for AI w/ Profound’s Josh Blyskal
Chris Kelly
Former head of Organic Growth at Asana
Asana
Episode: How Asana Scaled to 20M+ International SEO Visits‬‭
Jess Joyce
SEO consultant known for innovative diagrammatic representations of complex marketing strategies.
Episode: The Word ‘Blog’ Is Holding Us Back w/ Jess Joyce
Kristan Bauer
SEO consultant and former director of SEO at Zillow
Conifer
Episode: The SEO Behind Zillow’s 1 Billion‬‭ Visits/Year w/ Kristan Bauer‬‭
Angie Kerr
Head of SEO product at Bootsetter with a diverse background in digital marketing and SEO across various high-profile companies.
Bootsetter
Episode: Is Marketing the Wrong Home for SEO? w/ Ex-RetailMeNot, Angi Lead
Barry Schwartz
Preeminent news source in the SEO industry and founder of Search Engine Roundtable
Search Engine Roundtable
Episode: Breaking SEO News: Barry Schwartz on the Biggest Stories & Trends
Dave Gerhardt
Founder of Exit 5 and a recognized figure in B2B marketing
Exit 5
Episode: How Dave Gerhardt Built a B2B Audience of 200,000+
Bernard Huang
Founder of Clearscope, an SEO content optimization tool
Clearscope
Episode: The Future of SEO w/ Clearscope's Bernard Huang

Host

Ross Hudgens
Founder and CEO at Siege Media; expert in content marketing

Reviews

4.9 out of 5 stars from 33 ratings
  • Amazing content marketing podcast!

    I’ve been listening to this more so this last month and have been loving it. C&C really give you pro tips and tricks to growing your career in content marketing!

    Apple Podcasts
    5
    kaylashireenm
    United States5 years ago
  • Love this podcast!

    Great SEO and content tips to level up your content marketing strategy. Love the conversational format and quick insights shared.

    Apple Podcasts
    5
    elc1115!
    United States5 years ago
  • Easy content and SEO tips

    Ross’s tips are actionable and I love the short form format.

    Apple Podcasts
    5
    CarolineG2013
    United States5 years ago
  • Great Value for Online Marketers

    This is one of the best podcasts on online marketing including SEO and content marketing. I owe Ross a review because I have received so much value from his content over the years. Thanks!

    Apple Podcasts
    5
    the_charles
    United States6 years ago
  • Great podcast for marketers, SEOs and entrepreneurs!

    I really have enjoyed every show since this podcast has started! The guests are awesome and usually give you actual implementable tips you could use for your business! Thank you!

    Apple Podcasts
    5
    MonkeyTuck
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The conversational format is noted for making complex SEO topics more accessible and engaging.
The quality of guests is often highlighted, showcasing industry leaders who offer real-world applications of strategies discussed.
Listeners appreciate the wealth of practical tips and actionable insights provided, particularly in content marketing and digital PR.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Tough Questions CEOs are Asking About AI SEO (and How To Answer Them) w/ Gaetano DiNardi
Q: How do we know if SEO is working if traffic is going down?
You should be looking at demo requests, pipeline growth, and overall performance from the organic channel instead of just traffic.
How Asana Scaled to 20M+ International SEO Visits‬‭
Q: What are some common mistakes you see that people should avoid?
Mistakes include poor budget management, inadequate operations support, and lack of data insights.
How Asana Scaled to 20M+ International SEO Visits‬‭
Q: How would you start thinking about the process of international SEO?
Focus on strategy before scaling, aligning with business objectives, and understanding the target audience.
Scaling a Billion Dollar Brand: Lessons from Semrush’s CMO
Q: Can you give examples of successful marketing you've done?
One successful campaign featured a user named Gaby, highlighting a lifestyle approach which resonated well with the audience, making it the best performing campaign.
Scaling a Billion Dollar Brand: Lessons from Semrush’s CMO
Q: What does your marketing team look like?
The marketing team is unique and structured to maximize user acquisition and efficiency, with seven direct reports focusing on brand, digital marketing, and analytics in-house.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focusing on strategies for enhancing content performance through proven methodologies, this show emphasizes practical insights related to content marketing, SEO, and digital PR. It features expert interviews and discussions aimed at sharing actionable tips for achieving organic growth. The hosts and guests often analyze contemporary challenges and innovations in the digital marketing landscape, including the integration of AI into content practices and the evolving dynamics of user experience in SEO. Notably, the show stands out for its commitment to delivering in-depth knowledge tailored to marketers and business leaders who seek to improve their online content strategy and drive significant traffic value for their organizations.

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These podcasts share a similar audience with this podcast:

1. The Artificial Intelligence Show
2. The Mel Robbins Podcast
3. Hidden Brain
4. Giggly Squad
5. The Daily

How many episodes of this podcast are there?

this podcast launched 8 years ago and published 110 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Shannon Minkel
2. Josh Blyskal
3. Chris Kelly
4. Jess Joyce
5. Kristan Bauer
6. Angie Kerr
7. Barry Schwartz
8. Dave Gerhardt

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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