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The CRO Spotlight Podcast

Warren Zenna
Chief Revenue Officer
Marketing
Sales
Airbase
Customer Success
Saas
Customer Journey
Revenue Operations
Customer Centricity
Linkedin
Customer Experience
Chief Revenue Officer Role
B2B Business
Go-To-Market Strategy
Revenue Enablement
Sales and Marketing Alignment
Personal Branding
Company Culture
Enterprise Sales
Sales Leadership

Are you a CRO looking for insights and ideas from your peers? Are you a Revenue Leader with aspirations to become a Chief Revenue Officer? Are you a CEO looking to appoint a CRO to scale your business? Welcome to the CRO Spotlight podcast, a weekly show featuring insights from Chief Revenue Officers, B2B Revenue Leaders, and CEOs. Hosted by Warren Zenna, Founder and CEO of The CRO Collective, the ... more

PublishesWeeklyEpisodes90Founded4 years ago
Number of ListenersCategories
CareersBusinessManagement

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Artwork for The CRO Spotlight Podcast

Latest Episodes

In this episode of the CRO Spotlight Podcast, Warren Zenna sits down with Amy Osmond Cook, Co-Founder and CMO at Fullcast, to tackle the pressing challenge of balancing AI innovation with authentic human connection. As revenue leaders race to adopt A... more

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In this episode, Warren Zenna sits down with Mike Price, CRO at DTEX Systems, to explore the critical evolution from a functional salesperson to a holistic business leader. Mike shares his unique journey, influenced by an entrepreneurial upbringing, ... more

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In this episode of CRO Spotlight, Warren Zenna sits down with Christian Gerron, Chief Revenue Officer at StackAdapt. They dive into the complexities of the programmatic ad tech space, a market saturated with thousands of players. Christian explains h... more

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In this CRO Spotlight episode, host Warren Zenna sits down with Steven Birdsall, CRO at Alteryx, to unpack a sweeping leadership transition and how a newly formed C‑suite aligned on product and go‑to‑market. Steven shares how a product‑centric CEO an... more

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Recent Guests

Amy Osmond Cook
Co-founder of Fullcast and experienced business leader
Fullcast
Episode: Balancing an AI-Native Strategy with Human Connection with Amy Osmond Cook
Mike Price
Chief Revenue Officer of DTEX
DTEX
Episode: Vetting the CRO Role & Avoiding the "VP of Sales" Trap with Mike Price
Christian Gerron
Chief Revenue Officer of StackAdapt
StackAdapt
Episode: Building the Machine & Guarding the Culture with Christian Gerron
Steven Birdsall
CRO of Alteryx, discussing technology and product development
Alteryx
Episode: Leadership Structures & AI at $1B Scale with Steven Birdsall
Mike Genstil
CEO and co-founder of ValueCore
ValueCore
Episode: Value Engineering & The ROI Discovery Process with Mike Genstil
Ryan Staley
Expert practitioner in AI and Executive at Whale Boss
Whale Boss
Episode: AI Hype VS Reality with Ryan Staley
Chris Savage
Co-founder of Wistia
Wistia
Episode: AI Hype VS Reality with Ryan Staley
Amy Hsuan
Chief Revenue Officer and Chief Customer Officer at Mixpanel
Mixpanel
Episode: GTM Differentiation & Decision Velocity with Amy Hsuan
Jaime Ruhl
Chief Revenue Officer of Emergn
Emergn
Episode: Target Accounts, Intent Signals & Marketing Alignment with Jaime Ruhl

Host

Warren Zenna
Founder and CEO of The CRO Collective

Reviews

5.0 out of 5 stars from 13 ratings
  • Must listen for every revenue leader

    This podcast is best insights for CROs to succeed and for inspiring CROs to get a job

    Apple Podcasts
    5
    Appsurfer10013
    United Statesa month ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Balancing an AI-Native Strategy with Human Connection with Amy Osmond Cook
Q: Where do you see the market's greatest needs right now?
Amy identifies a curiosity and strong interest in AI-driven solutions as a key market trend.
Balancing an AI-Native Strategy with Human Connection with Amy Osmond Cook
Q: How do you manage the integration of different company cultures?
Amy talks about the importance of communication, clarity, and celebrating individuals' contributions to unify diverse teams.
Balancing an AI-Native Strategy with Human Connection with Amy Osmond Cook
Q: What were the strategic reasons behind your acquisitions?
Amy explains how the acquisitions fit into their overall vision and goals for Fullcast.
Balancing an AI-Native Strategy with Human Connection with Amy Osmond Cook
Q: How did you get into this sort of go-to-market space in the first place?
Amy shares her unexpected journey into business, starting with personal challenges and her experiences building companies over the years.
Vetting the CRO Role & Avoiding the "VP of Sales" Trap with Mike Price
Q: What do you think your business needs a chief revenue officer right now?
If the CEO's answer revolves around the need for strategic thinking and building the business for the next phase, it indicates readiness for the CRO role; otherwise, it suggests they might be looking for a VP of Sales.

Audience Metrics

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Frequently Asked Questions About The CRO Spotlight Podcast

What is The CRO Spotlight Podcast about and what kind of topics does it cover?

Focusing on the experiences and insights of Chief Revenue Officers (CROs), the content covers a range of topics relevant to revenue leadership in today's business landscape. Episodes often feature deep discussions with industry experts, addressing challenges faced by CROs, effective revenue strategies, and the evolving roles within organizations. Unique aspects include a strong emphasis on the intersection of sales, marketing, and customer success, as well as discussions around the impact of modern technologies, like AI, on revenue generation and operations. This podcast serves as a valuable resource for current and aspiring revenue leaders, providing them with practical advice and peer insights that they can readily implement in their orga... more

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Which podcasts are similar to The CRO Spotlight Podcast?

These podcasts share a similar audience with The CRO Spotlight Podcast:

1. All-In with Chamath, Jason, Sacks & Friedberg
2. Coaching Real Leaders
3. The Knowledge Project
4. HBR IdeaCast
5. The Diary Of A CEO with Steven Bartlett

How many episodes of The CRO Spotlight Podcast are there?

The CRO Spotlight Podcast launched 4 years ago and published 90 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The CRO Spotlight Podcast?

Recent guests on The CRO Spotlight Podcast include:

1. Amy Osmond Cook
2. Mike Price
3. Christian Gerron
4. Steven Birdsall
5. Mike Genstil
6. Ryan Staley
7. Chris Savage
8. Amy Hsuan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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