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Curation Conversations

Multilocal

Curation Conversations is a monthly podcast from curation experts Multilocal. Each episode features open, honest dialogue with industry leaders from brands to agencies to media owners, diving into the good, the bad, and the sometimes-ugly side of digital advertising. Hosted by Fern Potter, Multilocal’s Chief Strategy & Growth Officer, guests are encouraged to speak openly, no holding back, because... more

PublishesTwice monthlyEpisodes7Founded4 months ago
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Latest Episodes

Fern Potter sits down with Anna Bager, President and CEO of the Out of Home Advertising Association of America (OAAA) to explore how creativity, context, and programmatic innovation are redefining out of home advertising. Together, they discuss how t... more

Fern Potter speaks with Laurel Rossi, Chief Growth Officer at Infillion, about how curation, AI, and automation are redefining what customer-first media looks like. From breaking down fragmentation to creating flexible, composable systems, Laurel sha... more

Fern Potter speaks with Amanda DeVito, CMO of Butler/Till on how curation is transforming the way agencies think about transparency, purpose and growth. From aligning storytelling with strategy to using AI as a creative force-multiplier, Amanda expla... more

Fern Potter talks with John Piccone, Regional President at Adform Americas, about how curation is transforming advertising. They cover smarter targeting with curated inventory, merging identity signals for reach, and how Martech, AdTech, and creative... more

How can brands balance scale, safety, and quality in programmatic media?

Jerry Daykin, Restaurant Brands International, talks with Multilocal’s Fern Potter about how Burger King and Popeyes approach media investment . Jerry shares his views on why ... more

In this episode of Curation Conversations, Fern Potter, SVP Strategy & Growth at Multilocal, talks with Filippo Gramigna, Co-CEO of Onetag, about some of the most pressing challenges in digital advertising today. They explore how smarter use of data ... more

In the debut episode of Curation Conversations, podcast host Fern Potter, SVP Strategy & Growth at Multilocal, sits down with James Harris, VP Planning & Strategy at WPP, for a candid discussion on the evolving role of storytelling in advertising and... more

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Curation Conversations launched 4 months ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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