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Black Friday
E-Commerce
Creative Strategy
D2C Brands
Hiring
Customer Acquisition
Company Culture
Puresport
Tiktok Shop
Community Building
Authenticity
Data Analysis
Performance Marketing
Essence Vault
Team Management
Employee Retention
Growth Strategies
User-Generated Content
D2C Marketing
Founder Story Content

Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.

PublishesWeeklyEpisodes64Foundeda year ago
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Latest Episodes

In this episode, we break down what’s actually driving Meta performance right now and why the brands scaling in 2026 aren’t chasing more creative, but building smarter systems around personas and AI.

We go deep into how top-performing accounts are r... more

YouTube

How we’re solving the biggest hiring bottleneck in DTC (and why Meta’s backing it). There’s a shortage of world-class creative strategists and it’s slowing down growth for agencies and brands alike.

You can apply for the incubator here: Apply here: ... more

YouTube

IM8 went from $0 to a $120M run rate in just 11 months and they’re targeting $300M by the end of 2026.

In this episode of D2C Diaries, Olly sits down with Danny Yeung, CEO and co-founder of IM8 Health, to unpack how he built one of the fastest-growi... more

🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: eu1.hubs.ly/H0qMvq60

What does it take to scale a wellness brand to £25M+ after your first startup crashes, your health collapses, and you’re tol... more

Key Facts

Accepts Guests
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Recent Guests

Dan Murray
Founder of Heights, a wellness brand focused on science-backed dietary supplements.
Heights
Episode: Dan Murray on the £25M Brain Health Brand Celebrities Swear By
Holly Beadle
CEO of Hera Clothing
Hera Clothing
Episode: The Product-Led Strategy That Rebuilt Hera: Holly Beadle
Martyn Cook
Founder of Noobru and serial entrepreneur
Noobru
Episode: How Martyn Cook Scaled a Brand That Fortified 250M Meals
Alex Cooper
Founder and operator at Adcrate, expert in performance creative and AI
Adcrate
Episode: Reinventing Creative Strategy with AI: Alex Cooper
Ellie Carlile
Founder of By Ellie
By Ellie
Episode: How Ellie Carlile Turned 30M TikTok Views into a 7-Figure Beauty Brand
Sarah Levinger
Consumer insights and psychology expert
Tether Insights
Episode: How Sarah Levinger Uses Psychology To Scale Meta Ads in 2025
Mark Rushmore
Co-founder at SURI, a sustainable toothbrush brand
SURI
Episode: How Mark Rushmore Scaled SURI to £24M in Just 2.5 Years
Liam Dean
Co-founder of For You Advertising
For You Advertising
Episode: TikTok Shop Masterclass: Lessons from £20M of Spend
Joe Marson
Co-founder at Few Advertising and Saw
Few Advertising
Episode: How US DTC Brands Are Using AI and Data Strategy to Scale Faster Than Brands in the UK

Hosts

Olly Hudson
Co-host of the series and expert in D2C advertising.
Loukas Hambi
Co-host and strategist specializing in e-commerce growth.

Reviews

5.0 out of 5 stars from 43 ratings
  • Best ecom podcast around

    So much value in every episode! Definitely my favourite marketing podcast

    Apple Podcasts
    5
    sophieholgate
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the podcast for its wealth of actionable marketing insights.
The engaging and laid-back style makes complex subjects easy to understand for a wide audience.
Reviewers appreciate the real-world applications discussed in episodes, particularly in e-commerce and advertising.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

How to Hire (or Create) Elite Creative Strategists for DTC Brands | Meta Ads & Creative Strategy
Q: What are those fundamental baseline skills to look for in a creative strategist?
The fundamental skills largely come down to soft skills, with curiosity being key, as individuals who are curious tend to absorb information and grow quickly.
How IM8 Hit $120M in 11 Months | Danny Yeung on Scaling the World’s Fastest Growing Supplement Brand
Q: What were the main pillars of your growth strategy?
Yeung emphasized that a combination of focused marketing on Meta and Google, along with a strong scientific foundation and community engagement, propelled their rapid success.
How IM8 Hit $120M in 11 Months | Danny Yeung on Scaling the World’s Fastest Growing Supplement Brand
Q: How have you approached the expansion of expertise within your brand?
Danny Yeung explained that assembling a world-class scientific advisory board was crucial from day one to bring credibility to the product beyond just leveraging David Beckham's name.
Dan Murray on the £25M Brain Health Brand Celebrities Swear By
Q: Talk about your reasoning as to why you didn't raise at a higher valuation.
There's a point where valuations become gaslighting for entrepreneurs and it's crucial to focus on keeping control of the company.
SEO Playbook for Ranking in ChatGPT & AI Search in 2026 | Thomas Phillips
Q: How do brands build a sustainable strategy for SEO and AI search?
Brands should focus on long-term approaches that prioritize quality content and backlinks, rather than quick wins that may not be sustainable.

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Listeners per Episode
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Frequently Asked Questions About D2C Diaries

What is D2C Diaries about and what kind of topics does it cover?

The podcast provides an engaging exploration of the direct-to-consumer (D2C) landscape with a specific focus on marketing strategies, operational challenges, and creative approaches. Hosts with extensive experience in managing substantial advertising spends share invaluable insights on leveraging platforms like Meta and TikTok for effective brand scaling. The conversations often include expert interviews and case studies, covering a range of topics from the implications of AI in advertising to creative diversity in marketing messages. This makes the content particularly suitable for entrepreneurs, marketers, and anyone interested in e-commerce growth and strategy.

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How many listeners does D2C Diaries get?

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To see how many followers or subscribers D2C Diaries has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to D2C Diaries?

These podcasts share a similar audience with D2C Diaries:

1. My First Million
2. Founders
3. The Diary Of A CEO with Steven Bartlett
4. David Senra
5. The Game with Alex Hormozi

How many episodes of D2C Diaries are there?

D2C Diaries launched a year ago and published 64 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact D2C Diaries?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for D2C Diaries?

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What guests have appeared on D2C Diaries?

Recent guests on D2C Diaries include:

1. Dan Murray
2. Holly Beadle
3. Martyn Cook
4. Alex Cooper
5. Ellie Carlile
6. Sarah Levinger
7. Mark Rushmore
8. Liam Dean

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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