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Dein One-Stop Podcast für FMCG und Handel Insights. Hier erhältst du praxisnahe, kompakte Einblicke von Branchen-Expert:innen – für Hersteller, Retailer, Startups und alle, die den Handel der Zukunft aktiv mitgestalten. Wir vernetzen zentrale Akteure und zeigen, wie erfolgreiche Strategien im DACH-Raum entstehen – von der Wertschöpfung bis zur Umsetzung. Perfekt für alle, die FMCG leben und lieben... more

PublishesWeeklyEpisodes94Founded2 years ago
Language
German
Number of ListenersCategories
CareersBusinessMarketing

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Latest Episodes

Expertentalk mit Marco Rühl

🎙️ Neue Episode: „TeeFee: Vom Elternproblem zur Kategorie-Innovation“

„Das Thema Trinken hat in der Aufklärung überhaupt keine Rolle gespielt.“ – Marco Rühl<

In dieser FMCGvibes-Episode spricht Marco Rühl, Gründer & Ges... more

Expertinnentalk mit Maxi Heidenblut

🎙️ 𝗡𝗲𝘂𝗲 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: „𝗪𝗲𝗻𝗶𝗴𝗲𝗿 𝗭𝘂𝗰𝗸𝗲𝗿, 𝘃𝗼𝗹𝗹𝗲𝗿 𝗚𝗲𝘀𝗰𝗵𝗺𝗮𝗰𝗸 – 𝗱𝗲𝗿 𝗪𝗲𝗴 𝘃𝗼𝗻 𝗛ä𝗽𝗽𝘆 𝗖𝗮𝗻𝗱𝘆“

– mit Maxi Heidenblut, Gründerin & CEO von Häppy Candy

Wie schafft man es, ei... more

Expertentalk mit Florian Hanke

🎙️ Neue Episode: „Mit KI zur richtigen Zeit am richtigen Ort“ – mit Florian Hanke, Senior Director Business Development DACH bei Hybrid

Wie nutzt man Location, Kontext und KI so, dass Marken echte Relevanz erzeugen – ... more

Expertentalk mit Felix Vetter

🎙️ Neue Episode: „Shopper verstehen – Wie Kneipp Category Management interpretiert & lebt“

– mit Felix Vetter, Head of Consumer Insights & Category Sales Development bei Kneipp

Wie schafft man es, den Shopper wirklich ... more

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Reviews

5.0 out of 5 stars from 33 ratings
  • Cooler Podcast

    Immer spannende Gäst:innen

    Apple Podcasts
    5
    heidelberginfourmonths
    Germany6 months ago
  • Tiefe Insights, abwechslungsreich und spannende Gäste

    Immer wieder neue spannende Folgen mit interessanten Gästen. Ideal, um die breitgefächerte FMCG-Branche besser zu verstehen.

    Apple Podcasts
    5
    Trader3213
    Germany10 months ago
  • Bester FMCG Podcast in Europa

    Ich update mich hier regelmäßig zu neuesten Entwicklungen im FMCG Bereich. Da ich selbst in der Branche bin für mich äußerst relevant.

    Apple Podcasts
    5
    Fahk
    Germany10 months ago
  • Toller Podcast

    Spannende Interviews

    Apple Podcasts
    5
    AnnetteBerlin
    Germany10 months ago
  • Spannende Interviews

    Tolle Gespräche

    Apple Podcasts
    5
    Fynn aus Berlin
    Germanya year ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#159
Germany/Business/Marketing
Apple Podcasts
#180
Austria/Business/Marketing

Audience Metrics

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Listeners per EpisodeGender SkewLocation
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Household IncomeSocial Media Reach

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How many episodes of FMCGvibes are there?

FMCGvibes launched 2 years ago and published 94 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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