Dance Battle: The Competitive Intelligence Podcast
Alex McDonnellLearning the craft of competitive intelligence and strategy in B2B SaaS, with the best minds in the profession.
| Publishes | Monthly | Episodes | 11 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
How should you approach hiring for a competitive intel role? Erica Howes is an employer brand and recruitment marketing consultant. She helps hiring teams capture and share employee stories so that they can show candidates what it's really like to wo... more
Competitive comparison landing pages. Maybe you have them, maybe they're in your plan for this year. Either way, customers are searching for information about your products versus the alternatives. Are you a part of that conversation or are you letti... more
Andy Tran is one of the sharpest sellers I have ever worked with. He's currently an Account Executive at Biorender. And after this conversation with Andy, I ran back to my battlecards to update them based on what we talked about.
Is it possible to create competitive advantage by giving something away for free?
Eli Woolery is the Sr Director of Design Education at InVision, where content marketing looks less like a typical B2B SaaS content team and more like a full-on media ... more
Reviews
- Great for those starting CI!
Keep the CI context coming! It’s not easy building a program, but simple strategies help point professionals in the right direction.
Apple Podcasts5CI-Newbie
United States6 years ago - Great for CI (+ product marketers!)
Great podcast so far. Even as a product marketing professional, I found the content quite beneficial. Love thinking of CI as a dance battle with moves as opposed to a “battle.” The podcast covers good CI strategies with a more evolved approach that puts the customer first!
Apple Podcasts5ppp5United States6 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #205 |  Taiwan/Business/Marketing |
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this podcast launched 6 years ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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