当你红了
姜旭《当你红了》是一档研究IP的播客，发现IP、记录IP、鼓励IP。每一期节目会邀请IP、操盘手、MCN老板或者平台运营聊一聊有关IP的一切。比如IP的成长路径，IP操盘手如何帮企业家类型创作者做好短视频，MCN老板如何更好和IP合作，平台运营是如何看待创作者等等。 主播姜旭，十年“IP鼓励师”，做过大厂的创作者运营、制作人，也做媒体的编辑、商务，工作只干一件事“识别IP并和IP合作“。 *本播客发言不代表所在公司立场与观点，联系请添加微信dangnihonglejiangxu
| Publishes | Twice monthly | Episodes | 32 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessMarketing |
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Latest Episodes
很多人都是被《日落时分说爱你》“切片”骗进来的——三分钟看完一场冲突，情绪被点燃，立刻站队开骂；可一旦补完正片，又会忍不住嘀咕一句：好像没那么恶劣，甚至“罪不至此”。
这期邀请到曾经参加过恋综的关雅荻、恋综爱好者的播客主播张红亮就从《日落时分说爱你》的“切片时代”聊起：切片为什么总是更抓人？正片为什么反而显得平淡？以及那句特别扎心的判断——“切片只关乎流量，并不关乎现场真实发生了什么。”
节目到底给谁看？明明是熟龄恋综，却总让人感觉在对年轻观众招手，连赞助与商业逻辑都透着观众画像的暗示。
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播客最难的不是选题：你到底卡在“录下来”还是“更下去”？为什么很多播客九个月就停更：不是你不努力，是你没拿到正反馈。这一期我们请到《科技乱炖》、《津津乐道》的主播朱峰聊一聊做播客的话题。
感谢津津乐道网络、声湃选长期以来提供的录音棚支持和录音指导。
【时间轴】
00:12 先把“录得下来”当第一关
翻到自己的录制记录，发现累计录了200+小时后才更确定：播客最难的不是灵感，是稳定录制。
作为女生，请嘉宾到家里录会卡在安全感、收音、时间成本和设备折腾上，热情很容易被磨掉。
然这么麻烦，... more
【时间轴】
00:00 自媒体人健康与事业的平衡
* 小侯坦言今年追星开心，但身体频频亮红灯，出现甲状腺问题、严重过敏等，感觉身体像“吱嘎作响的机器”。
* 姜旭也分享自身因高强度工作导致播客更新频率降低，二人共同探讨如何在事业追求与身体健康间找到平衡点。
03:24 自媒体创作者的生存挑战与成长历程
* 小侯将自媒体创业初期比作“大逃杀”，时间成本、生活成本与身体成本在身后不断追赶，创作者需先跑赢压力，抵达营收平衡点。
* 姜旭反思自己早期因追求更新频率而焦虑，准备不足，直... more
【时间轴】
00:00 从幕后操盘手到自立IP：打造个人品牌的成功转型
* 钱钱，之前在百度、微博、阿里、字节做运营，现在是个人成长领域的IP操盘手和AI自媒体教练。
* 最大的变化是，从帮别人孵化IP的幕后角色，转向打磨和销售自己的课程，完成了从操盘手到IP本人的身份转变。
01:59 个人风格与职业转型：从大厂到IP操盘手
* 离开大厂不完全是因为钱，更多是因为个性太“刺儿头”，个人风格强烈，在强调规则和稳定的组织里很难被真正喜欢。
* 如果你个人风格很强，融入组织很痛苦... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #20 | China/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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