The Grapevine
Herdify"I heard it on the grapevine..." Join Dr Ed Barter and Tom Ridges every two weeks as they delve into how consumer behaviour and word-of-mouth can powerfully impact ecommerce marketing strategies. Each episode, they unpack current affairs and marketing news, through a behavioural science lens. For regular listeners, this is the podcast that was "Data for bluffers".
| Publishes | Twice monthly | Episodes | 33 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
Is it the overreliance on digital channels, the rising costs of customer acquisition, or the looming question: How do we make smarter decisions to maximise ROI and minimise risk?
Economic headwinds mean that consumers are planning to cut back on Christmas spend, and looking for discounts where possible.
In this mini “sun-lounger” podcast, we look into how spending behaviours are changing, and what impact that will have on ... more
Without stock to sell, car marketers have been forced to shift their strategies – and that means keeping existing customers and prospects happy while they wait months, sometimes years, for their new car.
Looking at this through a behavioural scien... more
According to Hopper’s 2023 Travel Trends Report, people are booking holidays at the last minute more than ever before.
In this mini “sun-lounger” podcast, we ask whether this a good thing for marketers when it comes to thinking about shoulder seas... more
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Reviews
- Exactly what I need!
As a small business owner who doesnt know much about data, I have found this podcast so useful as I try to increase my online sales, thanks Guys!
Apple Podcasts5weeman6370651
United Kingdom4 years ago - Great podcast !!!
Really worth listening to
Apple Podcasts5HelsBels5United Kingdom4 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #93 | United Kingdom/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
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| Professions | Age Range | Household Income | |||
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Which podcasts are similar to The Grapevine?
These podcasts share a similar audience with The Grapevine:
1. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
2. Pivot
3. The Rest Is History
How many episodes of The Grapevine are there?
The Grapevine launched 4 years ago and published 33 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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