迪谈盖论
Eddy和Guide艾迪和盖德，曾经的同事，现在的情侣。同为前运动品牌从业人员，我们深爱这个行业，关注运动品牌营销、热衷于尝试各种产品，并在播客里分享我们的感受和观点。你所听到的每一期，都是我们在沙发上闲聊的真实记录，欢迎在评论区和我们一起嗑瓜子聊天。
| Publishes | Twice monthly | Episodes | 91 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Sports |
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很多媒体都在关注中国电子产品和汽车的「出海」战略和成果，但似乎比较少有人关注中国运动品牌的「出海」现状。基于最近不断刷到的一些信息，我们今天就想来聊聊中国运动品牌的「出海」动作。
运动品牌出海到时候了吗？挑战和优势是什么？积累了30多年的本土大品牌和带着国际视野的新锐小品牌，大家的策略又有怎样的不同呢？
00:30 本次话题来源于一支极限运动短片
02:50 国内运动品牌出海的必要性
06:01 通过技术革新高歌猛进的代表：大疆
09:05 国内外营销同时布局：韶音
13:15 运动... more
这一期也是临时起意想要加更的，因为上马。
上马太特别了，它聚焦了那么多品牌的关注，让我们看到了精彩纷呈的品牌营销大乱斗；它拥有最活跃的跑步社群，在赛道内外我们都被这种社群的力量所感染。无论是NIKE的大字报还是33km处的加油站，都会给跑过的选手留下非常深刻的印象。
当然，对我们而言，最开心的就是盖德跑出了大幅PB，我想这是我的家乡给盖德的礼物，也是盖德给我的礼物。
他跑出PB，我好像比自己PB更开心，毫无疑问，上马是今年最好的一场比赛，至少对我们两个人而言。
感谢在赛道上给我们加油的朋... more
本期播客暴论含量接近0~
是的，这是一期久违的、个人向的、无人期待的分享局。
好像最近很长一段时间我们的小播客都在聊品牌、聊行业，但其实最初我们做《迪谈盖论》只是想聊聊我们自己。以前每次参加完一场比赛，回来都要录一期复盘，但不知道从什么时候开始，慢慢的复盘局就消失了。
也许正是因为，我对马拉松比赛的热情实实在在地在衰退。我认为是因为成绩没有突破才会如此，所以大家都看到了，我努力认真去训练了，也PB了，可是我没有找回自己参加比赛的激情。
所以我拉着盖德来录了这一期复盘，除了内心的纠结与迷茫... more
【友情提醒】1）这期吐槽局很容易让听众朋友跟我们一样血压飙升，不建议在开车时收听。2）猜出品牌的朋友请帮个忙，不要在评论区提品牌名或给出明显暗示（如果写了我也会删掉），因为本期吐槽只针对这一场活动的组织，我们还是很喜欢这个品牌的，也不想给品牌内部或许不知情的小伙伴带来不必要的麻烦，还请大家理解。
这是一场原本我们俩带着非常期待的心情去参加的跑步品牌门店例跑活动，没错，在我们这里终于也有这样的活动了。原本我俩开开心心带着影石GO ULTRA想去好好记录一下回头可以发个小红书的，但显然大家并没有在... more
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Apple Podcasts5春日迟迟303Chinaa month ago - 有启发
跑鞋营销，女生对幽灵的营销延展讲的非常好👍
Apple Podcasts5摇滚🎸春秋China6 months ago - 满分！
第七十一期才听一半决定写下评论。感谢二位的分享。喜欢你们有自己的想法，有自己的观点！
Apple Podcasts5gangdiseChina9 months ago - 纯野生
无拘无束且真挚的那种野生
Apple Podcasts5阿君陈Chinaa year ago
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Apple Podcasts | #20 | China/Sports |
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How many episodes of 迪谈盖论 are there?
迪谈盖论 launched 2 years ago and published 91 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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