Rephonic
Artwork for Dig In
Consumer Insights
Hershey's Kisses
Insights Function
Consumer Behavior
Like a Girl
Pepsico
Procter & Gamble
ULTA Beauty
Innovation
La-Z-Boy
Marketing Campaigns
Communication Skills
Design
Diversity In Design
Gender Equality
Marketing Trends
Marketing Strategies
Go Dutch
Pernod Ricard
Hard Seltzers

Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.

PublishesWeeklyEpisodes158Founded5 years ago
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BusinessMarketing

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Artwork for Dig In

Latest Episodes

On this week’s episode, Jess is joined by DIG’s VP of Marketing and Brand Strategy Meagan Healey to unpack how AI is reshaping agency discovery and marketing decision-making, why human judgment and trust still matter most, and what it means to be a m... more

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On this week’s episode, host Jess Gaedeke is joined by Saverio Spontella, (newly appointed!) Chief Commercial Officer, at Land O’Frost, to discuss how marketing leaders can practically embed AI into everyday decision-making, use it to accelerate insi... more

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On this week’s episode, Jess is joined by Kevin Hare, EVP here at Dig, to unpack how agile iteration, predictive insights, and social context are transforming innovation from early signals to validated concepts.

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On this week’s episode, Jess is joined by Jenna Levine, Senior Manager, Agile Strategic Priorities at Danone, to explore how consumer empathy fuels breakthrough innovation, why nuanced understanding maters when  designing for complex needs, and how a... more

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Recent Guests

Saverio Spontella
SVP, Sales, Marketing, and Innovation at Land O'Frost
Land O'Frost
Episode: 131. How this challenger brand is using AI to accelerate their marketing
Amir Jamil
Associate Director, Analytics, Insights and Capabilities at Barilla
Barilla
Episode: 128. How Barilla used consumer segmentation to drive brand growth
Brian Leckner
Expert from Premier Nutrition
Premier Nutrition
Episode: 129. Dig (In)spiration: Why protein became the new pillar of modern wellness (and what you can learn from it)
Tina Lambert
Chief Marketing Officer and author
Tropicana
Episode: 126. Why this CMO & Author believes the innovation funnel is broken (and how to fix it)
Pavi Gupta
Expert providing insights on empathy and its role in decision-making
Not specified
Episode: 125. Dig (In)spiration: How empathy transforms irrational fears into brand opportunities
Marat Fleytlikh
Director, Consumer Insights at Perdue Farms
Perdue Farms
Episode: 124. How insights helped Classico evolve without losing its core brand identity
Liz Ackerley
Senior Director of Strategic Insights and Analytics from Danone
Danone
Episode: 123. Why consumer empathy is Danone’s new growth engine
Brodie Dunn
Director of Strategic Insights with PepsiCo Foods in North America
PepsiCo Foods
Episode: 122. Dig (In)spiration: How Cheetos became top-tier in branding
Jo Lepore
EVP of Global Market Expansion and Foresight at Dig Insights
Dig Insights
Episode: 121. Dig (In)spiration: How embracing uncertainty drives smarter global expansion

Host

Jess Gaedeke
Host of the Dig In podcast, focusing on insights innovation and strategies in marketing and branding.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

131. How this challenger brand is using AI to accelerate their marketing
Q: What keeps you inspired at work?
The massive opportunities we have at Land O'Frost and the ability to make an impact with competitive and fun colleagues.
131. How this challenger brand is using AI to accelerate their marketing
Q: How do you measure success for this type of initiative?
We plan on informing one of the agencies that we'd like to go into long-term partnership with, which feels like a success.
116. How Hershey’s Kisses became a masterclass in brand reinvention
Q: What would you say, Ron, is your biggest takeaway from the Kisses experience?
The importance of trusting your instincts and building relationships within the organization.
113. How insights leaders can turn research into real business action (straight from a pro)
Q: Did you have to pivot at any point in a really significant way?
The biggest barrier was time, as unexpected disruptions made it challenging to maintain momentum. She had to reread and ensure the content flowed properly, adjusting based on feedback from industry experts to improve clarity and effectiveness.
113. How insights leaders can turn research into real business action (straight from a pro)
Q: What was the inspiration behind actually sitting down and writing a book?
The inspiration came from speaking engagements where she sought to inspire audiences to think about impacting the future, with the core idea that insights professionals should aim to be impactful rather than just interesting.

Audience Metrics

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Frequently Asked Questions About Dig In

What is Dig In about and what kind of topics does it cover?

The content focuses on insights innovation in the marketing and business realms, highlighting the significance of emotional connections in brand strategies and consumer behavior. Discussions often include expert guests from leading companies who share transformative strategies for market success, emphasizing meaningful storytelling and the essential role of insights professionals in making informed business decisions. Topics like the emotional dimensions of consumer interactions, the lessons learned from product failures, and the evolution of design in marketing campaigns are recurrent, positioning the content as a resource for both practitioners and enthusiasts looking to deepen their understanding of effective marketing practices.

Notewo... more

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Which podcasts are similar to Dig In?

These podcasts share a similar audience with Dig In:

1. The Food Institute Podcast

How many episodes of Dig In are there?

Dig In launched 5 years ago and published 158 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Dig In?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Dig In?

Recent guests on Dig In include:

1. Saverio Spontella
2. Amir Jamil
3. Brian Leckner
4. Tina Lambert
5. Pavi Gupta
6. Marat Fleytlikh
7. Liz Ackerley
8. Brodie Dunn

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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