Ethical Persuasion Unlocked
Patrick van der BurghtEthical Persuasion Unlocked explores what truly drives business growth — blending lessons from the science of human decision-making and ethical persuasion with the broader expertise shared by our guests. Hosted by Patrick van der Burght — business partner of Dr. Robert Cialdini, Founding Member and Licensed Trainer of the Cialdini Institute, and author of How to Hear YES More Often — this podcast ... more
| Publishes | Weekly | Episodes | 14 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | How ToBusinessMarketingEducation | |||
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Latest Episodes
We are trained from birth to obey authority figures. Parents, teachers, police officers, doctors. This gives us access to another powerful decision trigger we can skillfully incorporate in our communication, regardless if it is in sales, negotiations... more
The technical skills that earned you your promotion are impressive, but leading a team requires a different toolkit.
When high performers step into leadership, it is natural to want to maintain control by "doing it all yourself." However, this often... more
It's the most wonderful time of the year... but wouldn't it be better if it happened twice?
In this special holiday episode, Patrick van der Burght puts his "Detective of Influence" hat on to solve a fun problem: How do we ethically persuade Santa C... more
If you think Social Proof is just about collecting 5-star reviews, you are leaving massive success on the table.
In this episode, Patrick explores the Principle of Social Proof, the rule that says we follow the lead of others, especially when we are... more
Recent Guests
Host
Reviews
- Incredible work-love the journey.
Patrick is truly inspirational when it comes to persuasion. He has improved me on the way I approach my clients. I would highly recommend his courses as I can guarantee it will improve your everyday work and life. With making simple changes it can result in strong results and confidence. Loved the recent podcast with the topic of the we group, where you feel more comfortable making decisions with what others are doing as it seems the best option. Agreeing with topics the same people in your race... more
Apple Podcasts5Jake Hamilton …
Australia2 months ago - On Stop for All Things Cialdini
Hearing “Yes” is critical for your professional success and personal happiness. How do you hear “Yes” more often? By understanding and applying the science of influence. Patrick van der Burght is a Licensed Trainer for the Cialdini Institute which means, he is an expert in applying the science of influence to practical business situations. In this podcast you’ll unlock the secrets of influence as you learn from Patrick, other Cialdini experts, and various guests. If you want to enjoy more succes... more
Apple Podcasts5Brian F Ahearn
United States3 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #10 |  Colombia/Business/Marketing |
Apple Podcasts | #152 | Colombia/Business |
Talking Points
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Frequently Asked Questions About Ethical Persuasion Unlocked
What is Ethical Persuasion Unlocked about and what kind of topics does it cover?
Focusing on the intersection of ethical persuasion and business growth, this series provides insights into how understanding human decision-making can enhance communication and drive sales. Frequent discussions with industry experts and leaders reveal strategies for applying behavioral science principles to foster effective relationships and achieve long-term success without manipulation. The content emphasizes practical examples, case studies, and a commitment to integrity in business practices, making it valuable for professionals seeking to influence and motivate actions in their teams or customer bases. Listeners can expect to learn about persuasion techniques, leadership, negotiation, and the philosophical underpinnings of effective co... more
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How many episodes of Ethical Persuasion Unlocked are there?
Ethical Persuasion Unlocked launched 4 months ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Ethical Persuasion Unlocked?
Recent guests on Ethical Persuasion Unlocked include:
1. Dr. Robert Cialdini
2. Walter Dusseldorp
3. Dr. Christopher Phelps
4. Brian Ahearn
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