Ethical Persuasion Unlocked
Patrick van der BurghtEthical Persuasion Unlocked explores what truly drives business growth — blending lessons from the science of human decision-making and ethical persuasion with the broader expertise shared by our guests. Hosted by Patrick van der Burght — business partner of Dr. Robert Cialdini, Founding Member and Licensed Trainer of the Cialdini Institute, and author of How to Hear YES More Often — this podcast ... more
| Publishes | Weekly | Episodes | 11 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | How ToEducationBusinessMarketing | |||
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Latest Episodes
If you think Social Proof is just about collecting 5-star reviews, you are leaving massive success on the table.
In this episode, Patrick explores the Principle of Social Proof, the rule that says we follow the lead of others, especially when we are... more
We naturally trust, like, and forgive people we consider "one of us." This is the core of the Principle of Unity, the newest universal principle introduced by Dr. Robert Cialdini.
But what if you aren't part of the same family, religion, or politica... more
Is it possible to influence a decision before you've even made a proposal?
In this episode, Patrick is joined by Dr. Chris Phelps, CEO of the Cialdini Institute. Chris isn't just a teacher of persuasion; he’s a practitioner who used these methods to... more
We all know that people prefer to say "yes" to those they like. But many professionals go about building that liking the wrong way—using manipulative tricks like mimicking body language or inventing fake hobbies. There is a better way.
In this episo... more
We are socially programmed from childhood: don't take without giving back. This deep-seated human behavior is the foundation of the Principle of Reciprocity.
In this episode, Patrick explores the nuances of this powerful principle. While many busine... more
Just because someone calls their methods "ethical," does that make them so? In the world of sales, marketing, and leadership, the line between persuasion and manipulation can seem blurry.
In our first-ever guest episode, Patrick sits down with his f... more
How do small, costless changes to your communication lead to massive results? A real estate agency increased appointments by 20% with a single new sentence. Bose increased sales by 45% by changing one headline.
These aren't magic tricks; they are pr... more
Welcome back to Ethical Persuasion Unlocked!
The book Influence has sold over 7 million copies and is consistently called the best business book of all time by industry titans like Warren Buffett and Sir Richard Branson. But who is Dr. Robert Cialdi... more
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Frequently Asked Questions About Ethical Persuasion Unlocked
What is Ethical Persuasion Unlocked about and what kind of topics does it cover?
Focusing on the intersection of ethical persuasion and business growth, this series provides insights into how understanding human decision-making can enhance communication and drive sales. Frequent discussions with industry experts and leaders reveal strategies for applying behavioral science principles to foster effective relationships and achieve long-term success without manipulation. The content emphasizes practical examples, case studies, and a commitment to integrity in business practices, making it valuable for professionals seeking to influence and motivate actions in their teams or customer bases. Listeners can expect to learn about persuasion techniques, leadership, negotiation, and the philosophical underpinnings of effective co... more
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How many episodes of Ethical Persuasion Unlocked are there?
Ethical Persuasion Unlocked launched 2 months ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Ethical Persuasion Unlocked?
Recent guests on Ethical Persuasion Unlocked include:
1. Dr. Christopher Phelps
2. Brian Ahearn
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