Rephonic
Artwork for Event Marketing: Redefined

Event Marketing: Redefined

Matt Kleinrock
Event Marketing
Trade Shows
Experiential Marketing
Networking
Community Building
Audience Engagement
Event Planning
Peer-To-Peer Knowledge Sharing
Rockway Exhibits
Corporate Events
Brand Activation
Collaboration
Peer-To-Peer Networking
Revenue Generation
Culinary Events
Experiential Learning
Pulse
Career Development
Sales
Customer Success

Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.

We believe trade shows and events are not just a cost of doing busines... more

PublishesWeeklyEpisodes190Founded3 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for Event Marketing: Redefined

Latest Episodes

Event marketers spent 2025 juggling pressure from every angle—proving impact, planning smarter, and building experiences grounded in what audiences actually want.

With time shrinking, expectations rising, and noise everywhere, it became harder to kn... more

If you’ve ever been handed a booth brief with zero strategy … or chased down sales to follow up on hundreds of “leads” … or been asked to “do more shows next year” with the same budget, you know the pain.

That old model? It’s broken.

But the fix is... more

YouTube

The future of event marketing feels noisy—AI headlines, shifting attendee behavior, sustainability pressure, and a role that keeps expanding faster than the job description.

Most event pros are expected to keep up, even as expectations rise and clar... more

YouTube

Every event marketer has a moment they’d go back and redo — a decision, a mindset, a chance to think bigger.

At EXHIBITORLIVE 2025, Coty Adams and Mollie Stahl hit the floor to ask one powerful question: “What advice would you give your younger even... more

YouTube

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Recent Guests

Justin Keys
Event marketer at Georgia-Pacific
Georgia-Pacific
Episode: EP 170 | Strategy Over Spectacle: How Event Marketers Drive Revenue Now
Mark Johnson
Owner
Episode: EP 169 | EXHIBITORLIVE 2025: The Shifts That Will Define Event Marketing Next
Libby Monette
Marketing Events Director
Episode: EP 169 | EXHIBITORLIVE 2025: The Shifts That Will Define Event Marketing Next
Charles Pappas
Senior Writer
Episode: EP 169 | EXHIBITORLIVE 2025: The Shifts That Will Define Event Marketing Next
John Wolfe
Senior Manager, Global Events
Episode: EP 169 | EXHIBITORLIVE 2025: The Shifts That Will Define Event Marketing Next
Heather Duffin
Marketing Operations and Events Manager
Episode: EP 169 | EXHIBITORLIVE 2025: The Shifts That Will Define Event Marketing Next
Kent Agremonte
Director of Marketing
Episode: EP 169 | EXHIBITORLIVE 2025: The Shifts That Will Define Event Marketing Next
Kimberly Key
Director, Event Marketing
Episode: EP 169 | EXHIBITORLIVE 2025: The Shifts That Will Define Event Marketing Next
Megan Cooksey
Event Specialist
Episode: EP 169 | EXHIBITORLIVE 2025: The Shifts That Will Define Event Marketing Next

Host

Matt Kleinrock
Host and trade show marketing expert with extensive experience in event planning and execution, offering insights into the strategies that define successful event marketing.

Reviews

4.7 out of 5 stars from 27 ratings
  • Essential listening for modern event pros

    This episode nails a conversation the industry needs to be having. Events aren’t just “nice to have” they’re strategic tools for growth, and they lay out exactly how to prove it. The shift from planner to integrated marketer is real, and this episode offers both the mindset shift and the metrics to back it up.

    If you’ve ever struggled to get leadership to see the value of your work, this is a fab listen! Smart, actionable, and empowering!

    - Sarah Reuter

    Apple Podcasts
    5
    Sarah Reuter (Elevated Exp.)
    United States6 months ago
  • Love the show!

    Super informative and high value. Worth the listen!

    Apple Podcasts
    5
    KieranHoney
    United States3 years ago
  • Unique view on marketing

    Power packed episodes full of value, love the host Matt fast-paced easy to keep up with. As a founder, the topics hit home and I find myself fading episodes to my team members. Great topics and outlooks. Keep ‘em coming

    Apple Podcasts
    5
    Gina00$9
    United States3 years ago
  • Finally a Resource for What I Love

    Event marketing is a sexy career, and when done right, really moves the needle for companies, but there’s a giant Achilles heel in the role- there is no standard way that your superiors measure that success.

    That’s why a show that is intent on defining that is so valuable.

    I really love how Matt has his unique point of view on how to do it, and challenges his guests to help the industry advance, while sharing great practices that make me better at what I do.

    Apple Podcasts
    5
    ConnectWithPablo
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Unique perspectives on event marketing, making it relevant and engaging for listeners in the industry.
High-value content jam-packed with information, appreciated for its practical and relatable discussions.
Essential listening for modern event pros, providing actionable insights on the importance of events as strategic tools for growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

EP 169 | EXHIBITORLIVE 2025: The Shifts That Will Define Event Marketing Next
Q: What is the future for trade shows?
The hope is for more growth and awareness of the importance of trade shows in marketing efforts.
EP 169 | EXHIBITORLIVE 2025: The Shifts That Will Define Event Marketing Next
Q: What technologies will reshape the future of Event Marketing?
Technologies like directed sound and digital doppelgangers are emerging, but sustainability will remain a key focus.
EP 169 | EXHIBITORLIVE 2025: The Shifts That Will Define Event Marketing Next
Q: What are your thoughts on the future of event marketing?
There is a need for more community collaboration and consistent messaging among different stakeholders.
EP 170 | Strategy Over Spectacle: How Event Marketers Drive Revenue Now
Q: How do you stand out at large industry events with tons of sponsors?
Understand your audience deeply, create tailored marketing that speaks to their needs, and offer unique experiences that resonate with them.
EP 170 | Strategy Over Spectacle: How Event Marketers Drive Revenue Now
Q: What do you recommend when execs are looking for hard ROI after 12 months when the sales cycle is really 18 to 24 months?
Be upfront about the sales cycle and offer to track leading metrics that show promise, while acknowledging the longer ROI timeframe.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Event Marketing: Redefined

What is Event Marketing: Redefined about and what kind of topics does it cover?

Focuses on empowering event marketers by providing insights into crafting successful marketing strategies tied to events and trade shows. Episodes feature industry leaders discussing trends, challenges, and innovative practices, illustrating how events can serve as critical components of business strategy rather than mere operational costs. Listeners gain practical tips for enhancing audience engagement, optimizing budgets, and demonstrating the impact of events on brand growth and sales. Noteworthy discussions also center around challenges within the industry, including dealing with resource constraints and leveraging data for informed marketing decisions, thus helping listeners navigate complexities in event marketing.

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How many listeners does Event Marketing: Redefined get?

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Which podcasts are similar to Event Marketing: Redefined?

These podcasts share a similar audience with Event Marketing: Redefined:

1. Better Events
2. The Skinny Confidential Him And Her Show
3. Giggly Squad
4. Feel Better, Live More with Dr Rangan Chatterjee
5. Girls Gotta Eat

How many episodes of Event Marketing: Redefined are there?

Event Marketing: Redefined launched 3 years ago and published 190 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Event Marketing: Redefined?

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What guests have appeared on Event Marketing: Redefined?

Recent guests on Event Marketing: Redefined include:

1. Justin Keys
2. Mark Johnson
3. Libby Monette
4. Charles Pappas
5. John Wolfe
6. Heather Duffin
7. Kent Agremonte
8. Kimberly Key

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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