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Artwork for ExperiMENTAL Marketing

ExperiMENTAL Marketing | Playbooks to measure and scale Marketing ROI

Sundar Swaminathan
B2C Marketing
Marketing
Product Marketing
Uber
B2B Marketing
Data Science
Spotify
Brand Awareness
Consumer Behavior
Growth Marketing
Optimization Marketing
Discovery Marketing
E-Commerce
Customer Retention
Wayfair
Chewy
Customer Relationship Management
Key Performance Indicators
Data Management
Artificial Intelligence

For B2C marketers, founders, and analysts who are tired of surface-level advice and ready to cut through the noise with smarter, data-informed decisions. Host Sundar Swaminathan, former Head of Brand Data Science at Uber and creator of the ExperiMENTAL newsletter, shares real-world insights, ROI breakdowns, and growth strategies from leaders at companies like Uber, Google, and Faire.Each episode h... more

PublishesTwice monthlyEpisodes15Founded7 months ago
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Artwork for ExperiMENTAL Marketing

Latest Episodes

Pranav Piyush is the CEO of Paramark , where he's devoting the next 15 years of his life to solving Marketing Measurement.

In our conversation, he shares his journey from engineering to marketing at companies like Adobe, Dropbox, and Reforge emphas... more

YouTube

In this conversation, Adam Miller shares his extensive experience in user acquisition across various marketplaces, including Turo, Postmates, and Uber. We discuss the evolution of user acquisition strategies, the importance of creative processes, and... more

YouTube

What if your biggest growth unlock wasn’t more speed, but better structure?

In this episode of ExperiMENTAL, host Sundar Swaminathan sits down with Mattia Santin, SVP of Brand, Growth & Operations at ContentSquare, former CMO at Hotjar, and former m... more

YouTube

How do you build a data team that actually drives business outcomes? 

In this episode of ExperiMENTAL, host Sundar Swaminathan sits down with Sebastian Hewing, Data & AI Advisor to C-Level leaders in VC and PE-backed companies, and ex-Rocket Interne... more

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Recent Guests

Adam Miller
Led user acquisition teams at companies like Uber, Turo, and Postmates, and is currently a founder and advisor to growth companies.
Episode: How to grow users by fixing conversion not traffic | Adam Miller (Uber, Turo, Postmates)
Mattia Santin
Senior Vice President of Brand Growth and Operations at ContentSquare
ContentSquare
Episode: How marketing teams mistake motion for progress | Mattia Santin (ContentSquare, Hotjar, Uber)
Sebastian Hewing
A data and AI consultant and community leader helping data leaders become more effective.
Episode: How to build 0 → impactful Marketing Science teams | Sebastian Hewing (Zalando, Rocket, eBay)
Oliver Raskin
A seasoned researcher with a background in major consumer brands, focusing on insights and growth strategy.
Miro
Episode: How to map assumptions that could sink your campaign | Oliver Raskin (Miro, Meta, Uber)
Gopal Nath
Marketing Data Scientist and Leader with experience at Uber and Faire
Faire
Episode: How to define marketing efficiency and build trust with Finance | Gopal Nath (Faire, Uber)
Nikhil Kant
Marketing professional with 15 years of experience in advertising and brand management
e.g. Uber, health tech startup EVEN
Episode: How to merge Brand and Performance on a budget | Nikhil Kant (Uber, FlixBus, Coca Cola)

Host

Sundar Swaminathan
Host and creator with a rich background in marketing and data science, particularly known for his role as former Head of Brand Data Science at Uber and for establishing the ExperiMENTAL newsletter.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#227
Germany/Business/Marketing
Apple Podcasts
#165
Sweden/Business/Marketing
Apple Podcasts
#203
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How to grow users by fixing conversion not traffic | Adam Miller (Uber, Turo, Postmates)
Q: How did user acquisition change towards the end of your tenure at Turo?
Towards the end, the focus expanded to a portfolio approach that included optimizing across different channels and understanding user value and retention mechanisms.
How to grow users by fixing conversion not traffic | Adam Miller (Uber, Turo, Postmates)
Q: What metrics are you looking at to do that?
The number one metric that you're going to look at is utilization rate, as it indicates whether demand is outstripping supply.
How to pick KPIs that aren't too shallow | Russell Tischler (Fundrise, Uber, MLB)
Q: Can you share more about your marketing approach and the challenges of building a new market?
The marketing approach focuses on discovery and engagement since it's harder to inform new investors about the product, and creating awareness is crucial in building a new market.
How to pick KPIs that aren't too shallow | Russell Tischler (Fundrise, Uber, MLB)
Q: How have you thought through your marketing strategy at Fundrise, given the need to balance low and high investor value?
Marketing strategy involves understanding the mix of low and high-value investors, focusing on a balanced approach rather than solely targeting high-value ones, especially in a volatile economic environment.
How to define marketing efficiency and build trust with Finance | Gopal Nath (Faire, Uber)
Q: What does efficiency look like at Uber and what does it look like at Faire?
Efficiency is measured based on spending relative to the expected return and refining spending for greater efficiency over time, especially in a growing marketplace.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
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Professions
Age Range
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Frequently Asked Questions About ExperiMENTAL Marketing

What is ExperiMENTAL Marketing about and what kind of topics does it cover?

Focused on elevating marketing strategies for B2C marketers, this series emphasizes actionable insights and data-informed decision-making. The content frequently addresses themes such as the intricacies of B2B versus B2C marketing, the importance of understanding customer journey through metrics, and innovative approaches to brand building. Episodes often feature experienced guests from renowned companies, offering diverse perspectives on topics like CRM evolution, product marketing, and effective marketing analytics. The inclusion of real-world examples and frameworks makes this a resourceful space for marketers seeking to enhance their strategies and drive demonstrable results. Unique elements include discussions on hidden assumptions in ... more

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1. Pivot

How many episodes of ExperiMENTAL Marketing are there?

ExperiMENTAL Marketing launched 7 months ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on ExperiMENTAL Marketing?

Recent guests on ExperiMENTAL Marketing include:

1. Adam Miller
2. Mattia Santin
3. Sebastian Hewing
4. Oliver Raskin
5. Gopal Nath
6. Nikhil Kant

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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