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Artwork for FINITE: B2B Marketing Podcast for Tech, Software & SaaS

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

Jodi Norris
B2B Marketing
Product Marketing
Data-Driven Marketing
Customer Experience
User Experience
Surveymonkey
Digital Marketing
Career Growth
Brand Messaging
International Markets
Cookie Deprecation
Sales and Marketing Alignment
Marketing Strategy
SEO
Customer-Centric Marketing
Adaptability In Marketing
Customer Data
Data Privacy
First-Party Cookies
Brand Marketing

The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by in... more

PublishesTwice monthlyEpisodes177Founded7 years ago
Number of ListenersCategories
BusinessMarketingTechnology

Listen to this Podcast

Artwork for FINITE: B2B Marketing Podcast for Tech, Software & SaaS

Latest Episodes

This week, we get meta, discussing the strategy and execution behind high-impact B2B podcasts. Jodi speaks with Anne Feuss, Co-founder of PodPeople, an agency that produces top-ranking shows for clients like Google and HBO.

Anne offers actionable in... more

Humanisation in B2B marketing almost feels like a buzzword. 

But the sentiment behind it is growing increasingly important in a sea of B2B sameness fuelled by AI. 

In this episode, learn what breaks through the slop, and what B2B customers now want... more

Steffen Hedebrandt, CMO and Co-Founder at Dreamdata, joins FINITE to share a contrarian growth playbook for B2B scale-ups. 

We get into why “unserious” content (think memes and screenshots) drives serious pipeline, how to engineer organic LinkedIn t... more

Will Gardiner, our guest today, has a theory: The tactics used in successful marketing today are based on the strong fundamentals of old school PR! 

He’s got the experience to prove it. Will Gardiner is VP of Marketing at Vertice, the UK’s fastest g... more

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Recent Guests

Anne Fuss
President and Co-Founder at PodPeople
PodPeople
Episode: #177 - Mastering B2B Podcasts with Anne Feuss, President & Co-Founder at Pod People
Deema Tamimi
VP Marketing at The Brief with a background in agency and growth marketing
The Brief
Episode: #176 - Humanising B2B Brands to Stand Out in an AI Era with Deema Tamimi, VP Marketing at The Brief
Stefan Hedebrandt
Founder and CMO at Dreamdata
Dreamdata
Episode: #175 - Mastering LinkedIn Marketing with Steffen Hedebrandt, CMO and Co-Founder at Dreamdata
Will Gardiner
VP of Marketing at Vertice
Vertice
Episode: #174 - Old School PR is the Key to B2B Growth in 2025 with Will Gardiner, VP of Marketing at Vertice
Mika Yamamoto
Chief Customer and Marketing Officer at Freshworks, with a background in consulting and leadership roles at top tech companies.
Freshworks
Episode: #172 - Scaling a Brand Through Cross-Functional Alignment with Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks
Guy Marion
CMO of Chargebee and former co-founder of Brightback
Chargebee
Episode: #171 - Restructuring a Marketing Team for AI with Guy Marion, CMO at Chargebee
Rebecca Stone
Senior Vice President of Global Revenue Marketing at Cisco
Cisco
Episode: #169 - The Marketing Priorities of a Global Enterprise in 2025, with Rebecca Stone, SVP, Revenue Marketing at Cisco
Chris Peterson
Co-Founder of Lifemind AI and marketing expert
Lifemind AI
Episode: #168 - How political ideologies affect B2B buyer behaviour, with Chris Peterson, Co-Founder of Lifemind AI
Valeria Bouchoueva
Regional Customer Marketing Manager with experience in navigating mergers and acquisitions in B2B tech
S&P Global Commodity Insights
Episode: #167 - Six Acquisitions in Six Years with Valeria Bouchoueva, Customer Marketing Manager at S&P Global

Host

Jodi Norris
Host of the B2B Marketing Podcast, providing deep insights into B2B marketing strategies and challenges through conversations with industry leaders.

Reviews

4.8 out of 5 stars from 20 ratings
  • Incredible Insights!

    No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend FINITE enough. 🙌

    Apple Podcasts
    5
    Dan1777999877
    United States3 years ago
  • Super helpful!

    Very useful tips and great content!

    Apple Podcasts
    5
    Emma.Greenard
    United Kingdom5 years ago
  • Wow

    This podcast really helps me with my marketing skills. The BEST b2b podcast there is. Thanks Finite!!!

    Apple Podcasts
    5
    Julia R.D
    United Kingdom5 years ago
  • Super insightful

    As a B2B marketer in tech it's great to have found a podcast that I can listen to, learn from and apply to my job! Always top quality content with experienced guests.

    Apple Podcasts
    5
    Jodi pop???!!!****
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the episodes informative, specifically praising the actionable tips that can be directly applied to their work.
Listeners appreciate the practical insights and expertise shared by guests, often highlighting the content as top-notch for B2B marketers.
Feedback indicates that the podcast is revered for its quality, particularly in aligning with the needs of B2B tech marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#45
South Korea/Business/Marketing
Apple Podcasts
#102
Hong Kong/Business/Marketing
Apple Podcasts
#141
Japan/Business/Marketing
Apple Podcasts
#160
Sweden/Business/Marketing
Apple Podcasts
#244
Denmark/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

#177 - Mastering B2B Podcasts with Anne Feuss, President & Co-Founder at Pod People
Q: How do you think about tying attribution from podcasts to kind of business impact?
Podcasting is not a direct response medium; instead, we focus on brand presence and relationship building with potential customers through thoughtful conversations.
#177 - Mastering B2B Podcasts with Anne Feuss, President & Co-Founder at Pod People
Q: Do you want to give us a little bit of a flavor of the more B2B side of things and B2B brands that you work with?
We work with significant B2B brands like Twitter, Samsung, SoFi, and in the finance and AI sectors, creating podcasts that engage high-value audiences.
#176 - Humanising B2B Brands to Stand Out in an AI Era with Deema Tamimi, VP Marketing at The Brief
Q: Do you have any advice for B2B marketers in particular using AI to create content?
Treat AI as your co-creator and ensure to present your team to build trust with your audience.
#175 - Mastering LinkedIn Marketing with Steffen Hedebrandt, CMO and Co-Founder at Dreamdata
Q: What would you say to marketers who are still being tied to hard ROI and hard attribution from LinkedIn?
Marketers should utilize Dreamdata's partnership with LinkedIn to track engagements and attribute revenue without requiring clicks.
#175 - Mastering LinkedIn Marketing with Steffen Hedebrandt, CMO and Co-Founder at Dreamdata
Q: How big is your sales team?
Dreamdata has around 10 salespeople, and they run an inbound model where marketing is responsible for generating leads until they book demos.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast focuses on the nuances of B2B marketing, specifically within the tech, software, and SaaS sectors. The discussions center around challenges, trends, and practical strategies for achieving growth in B2B environments. Each episode features interviews with leading marketers who provide insights from their vast experiences, thus enhancing the knowledge of listeners involved in B2B marketing roles. Unique elements include a strong emphasis on storytelling and the integration of traditional marketing principles in a rapidly evolving digital landscape, offering listeners actionable advice tailored to contemporary challenges in the industry.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Marketing Against The Grain
2. The Official SaaStr Podcast: SaaS | Founders | Investors
3. The Startup Ideas Podcast
4. The Knowledge Project
5. Nudge

How many episodes of this podcast are there?

this podcast launched 7 years ago and published 177 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Anne Fuss
2. Deema Tamimi
3. Stefan Hedebrandt
4. Will Gardiner
5. Mika Yamamoto
6. Guy Marion
7. Rebecca Stone
8. Chris Peterson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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