
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
| Publishes | Weekly | Episodes | 100 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingEntrepreneurship | |||

Business owner to business owner, can we just take a moment to have a conversation about running a business during these heavy times? Between the constant news cycle and everything that’s happening in the world and in our personal lives, I want to ta... more
One of the biggest challenges in business is how to actually sell on social media, without feeling awkward or like a sleazy salesperson. I’m sharing my personal journey and my tried-and-true “sandwich method” for making sales feel natural, fun, and e... more
The theme for today’s episode is familiarity. We all love familiarity, it’s comforting, it feels safe, and it gives us a sense of belonging, which has a huge impact on your online presence. We’ll look at real examples from creators that cultivate thi... more
I’ve said this before, we’re going back to basics when it comes to creating content online. In this AI age we are craving memorable content that connects us and feels human, content that feels real and tangible. There’s an increasing trend for an ana... more
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Thank you for sharing helpful tips and tricks for creating good content!!! Love it!!! Thank you Shannon! ❤️
Thank you Shannon! I love your short episodes packed with actionable info. This is my weekly dose of content inspo. Thanks again!!!
Listening from the gym. Thank you for keeping me motivated ♥️
This podcast is so binge worthy, so helpful and informative, and Shannon feels like the bestie you haven’t met yet! I love that the episodes are so bite sized but packed with psychological marketing frameworks, but also so relevant and current. This is my go to content creator podcast.
I’ve been binge listening to every episode on repeat while I work because wow. Shannon made me fall back in love with creating content for my business.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #181 | |
Apple Podcasts | #209 |
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Listeners, social reach, demographics and more for this podcast.
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Focusing on practical advice for social media marketing, this podcast covers strategies for effective content creation and audience engagement. It explores emerging trends in digital marketing and encourages authenticity in messaging, making it suitable for aspiring entrepreneurs and business owners looking to enhance their online presence. Notable themes include the importance of storytelling, leveraging algorithms, and simplifying content strategies through innovative frameworks.
Listeners can expect bite-sized episodes packed with actionable insights, often featuring personal anecdotes from the host to illustrate key points. The unique blend of down-to-earth advice and real-world applications positions this show as a valuable resource f... more
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These podcasts share a similar audience with Good Content with Shannon McKinstrie:
1. Build Your Tribe | Grow Your Business with Social Media
2. The Amy Porterfield Show
3. The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
4. The Jasmine Star Show
5. Earn Your Happy
Good Content with Shannon McKinstrie launched 2 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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