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GTM Engineer School Podcast

Jared & Matteo
Go-To-Market Engineering
Clay
Marketing
Octave
Scimate
GTM Engineering
Automation
Zapmail
Outbound Campaigns
Data Tools
Message-Market Fit
Growth Strategy
Customer Support
Lead Generation
Sales Strategy
Ai-Driven Workflows
Cold Email Campaigns
Sales Tools
Salesforce
Hubspot

In GTM Engineer School Pod, Jared and Matteo interview seasoned GTM Engineering operators to identify first principles, best practices, tooling, and challenges of building AI-driven workflows. gtmengineerschool.substack.com

PublishesWeeklyEpisodes10Founded4 months ago
Number of ListenersCategories
BusinessTechnology

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Artwork for GTM Engineer School Podcast

Latest Episodes

About our guest — Laurens Nys

Laurens Nys is the founder of GTM Sigma, a studio that builds AI-led GTM systems. He is a prominent voice in the GTM engineering community, known for his practical job descriptions for the role and his advocacy for dyna... more

YouTube

About our guest — Nico Druelle

Nico Druelle is the founder of The Revenue Architects, a consultancy that helps B2B SaaS companies build and scale their revenue engines. He is a leading voice in the GTM engineering community, recognized for his early... more

YouTube

About our guest — Jason Pulliam

Jason Pulliam is a fractional CMO and founder of Vitality Marketing Firm, specializing in helping early to mid-stage B2B companies ($1-20M revenue) develop differentiated messaging and execute high-ROI outbound campai... more

YouTube

About our guest — Patrick Spychalski

Patrick Spychalski is co-founder of The Kiln, a skunk works collective of GTM experts, data scientists, and former Clay employees that turns messy RevOps data into revenue engines for SaaS teams. He's a bonafide ... more

YouTube

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Recent Guests

Laurens Nys
Founder of GTM Sigma, known for building AI-led GTM systems
GTM Sigma
Episode: E10: "Systems to Get, Keep, or Make Customers Worth More" | Laurens Nys
Nico Druelle
Founder of The Revenue Architects and a key voice in the GTM engineering space.
The Revenue Architects
Episode: E8: "The Bridge Between Data, Tools, and Strategies" | Nico Druelle
Patrick Spychalski
Co-founder of The Kiln, expert in GTM systems and former Clay employee
The Kiln
Episode: E6: "Clients don't pay for crazy, they pay for effective": Building custom software at Clay scale | Patrick Spychalski
Kellen Casebeer
Founder of The Deal Lab and GTM Engineer
The Deal Lab
Episode: E5: "Message-market-fit": How to systematically test 13 campaigns to find asymmetric GTM results | Kellen Casebeer
Josh Whitfield
Founder of Content Marketing Media, with extensive experience in automation solutions.
Content Marketing Media
Episode: E4: "It's creativity, not prompts": Why GTM engineers need business sense over technical skills | Josh Whitfield
Wesley Hoang
Co-founder of SciMate and Akaiza, a B2B lead gen agency
SciMate
Episode: E3: Infrastructure, copywriting, data, ops: Building GTM systems that actually work | Wesley Hoang
Bobby Offterdinger
CEO of TAM to Target, expert in Go-to-Market strategies.
TAM to Target
Episode: E2: "It's an orchestra": How to conduct GTM systems that drive revenue | Bobby Offterdinger
Jorge Macías
Industrial engineer who transitioned to GTM Engineering and startup advisor
gotomarketingeering.io
Episode: E1: "Get the (GTM Engineering) Reps" | Jorge Macias

Hosts

Jared
Co-host with expertise in GTM Engineering and operations, focusing on effective implementation of strategies.
Matteo
Co-host specializing in marketing automation and GTM strategies, delivering insights into efficient business practices.

Chart Rankings

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Apple Podcasts
#206
Canada/Technology

Talking Points

Recent interactions between the hosts and their guests.

E10: "Systems to Get, Keep, or Make Customers Worth More" | Laurens Nys
Q: What skills should aspiring GTM engineers learn?
Aspiring GTM engineers should learn the fundamentals of the technologies they use and have a solid understanding of go-to-market principles.
E10: "Systems to Get, Keep, or Make Customers Worth More" | Laurens Nys
Q: What is GTM engineering in your own words?
GTM engineering is about building systems to get, keep, or enhance customers' worth.
E6: "Clients don't pay for crazy, they pay for effective": Building custom software at Clay scale | Patrick Spychalski
Q: What is the importance of API keys in cost management?
API keys can significantly reduce project costs by allowing for more efficient data enrichment compared to using services with high credit costs.
E6: "Clients don't pay for crazy, they pay for effective": Building custom software at Clay scale | Patrick Spychalski
Q: What are your favorite tools for GTM Engineering?
Patrick recommended Clay for enrichment, N8N for workflows, and Lovable for no-code software creation.
E6: "Clients don't pay for crazy, they pay for effective": Building custom software at Clay scale | Patrick Spychalski
Q: What is a go-to-market engineer?
A go-to-market engineer is someone who combines technical skills with the strategic intuition necessary to run automated go-to-market systems effectively.

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Frequently Asked Questions About GTM Engineer School Podcast

What is GTM Engineer School Podcast about and what kind of topics does it cover?

The content primarily focuses on the emerging field of Go-To-Market (GTM) Engineering, examining how it integrates marketing and engineering principles to enhance business strategies. Various episodes discuss essential topics like the development of effective outreach methods, the role of technology in GTM practices, and the importance of creativity and strategic thinking for GTM engineers. A unique aspect is the emphasis on using AI tools to streamline operations and improve customer engagement, showcasing practical applications and real-world success stories. Listeners can expect expert insights from industry leaders, making it a valuable resource for professionals looking to optimize their GTM strategies.

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1. My First Million

How many episodes of GTM Engineer School Podcast are there?

GTM Engineer School Podcast launched 4 months ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on GTM Engineer School Podcast?

Recent guests on GTM Engineer School Podcast include:

1. Laurens Nys
2. Nico Druelle
3. Patrick Spychalski
4. Kellen Casebeer
5. Josh Whitfield
6. Wesley Hoang
7. Bobby Offterdinger
8. Jorge Macías

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