広報PRの実践ノウハウ_PR Chat
広報PRの実践ノウハウ〜prchat〜広報中級者向け、キホンのホについて毎回質問や事例を中心にお届けする皆さんで作っていく番組です。 ご質問・ご意見など、Twitter DMからお寄せください。@PRChat2021
| Publishes | Weekly | Episodes | 176 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  Japanese | Number of Listeners | Categories | BusinessMarketing |
Listen to this Podcast
Latest Episodes
「1万円のあめが完売」という話題から、ギフトに求められる価値の変化を読み解きます。若者にとってギフトは「私はあなたを見ている」というメッセージ行為。この構造は、実は広報にもそのまま当てはまります。ヒトツブカンロやゴディバの事例をもとに、“認知資産”をどう活かし、あえてギャップを設計するかを解説。無難がリスクになる時代のPR発想を考える回です。
12月第2週〜第3週は、大きなニュースが出にくく、メディアの“ネタ探し”が難航する時期。
この“空白週”に強いのは、小さくて生活感のある広報ネタです。今回は、今まさに刺さる“年末の小ネタ”をつくる方法を解説。焦り・疲れ・不安・プチ贅沢など、12月ならではの生活者心理をどう企画化するかを具体的に紹介します。
明日から使える実務ヒント満載の回です。
今年は福袋の予約開始が異例の早さで進み、「もう福袋？」という声がSNSでも溢れています。この現象は単なる小売の動きではなく、生活者の「安心の前取り」「疲れの回避」「混雑回避」といった心理変化が背景にあります。今回はこの“先取り消費”を広報視点で読み解き、12月初旬の発信に活かせる着眼点を紹介。
PRパーソンが生活者の“気分の前倒し”をどう企画に変えるかを実務的に解説します。
12月初旬の広報は“派手さ”ではなく、“寄り添い”が鍵。一年の疲れやストレスが高まるこの時期、メディアは「癒し・回復・安心」をテーマにした生活情報を求めています。今日は、身体・心・社会の3軸から考える“リカバリーPR”の作り方を紹介。調査ネタ、ユーザーの声、冬の習慣、寄り添いトーンなど、明日から使える実務ヒントをまとめています。
Key Facts
Similar Podcasts
People also subscribe to these shows.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #97 | Japan/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About 広報PRの実践ノウハウ_PR Chat
Where can I find podcast stats for 広報PRの実践ノウハウ_PR Chat?
Rephonic provides a wide range of podcast stats for 広報PRの実践ノウハウ_PR Chat. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to 広報PRの実践ノウハウ_PR Chat and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does 広報PRの実践ノウハウ_PR Chat get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for 広報PRの実践ノウハウ_PR Chat, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for 広報PRの実践ノウハウ_PR Chat?
Rephonic provides comprehensive predictive audience data for 広報PRの実践ノウハウ_PR Chat, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does 広報PRの実践ノウハウ_PR Chat have?
To see how many followers or subscribers 広報PRの実践ノウハウ_PR Chat has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to 広報PRの実践ノウハウ_PR Chat?
These podcasts share a similar audience with 広報PRの実践ノウハウ_PR Chat:
1. 東京広報大学
2. ながら日経
3. ヤング日経（サクッとわかるビジネスニュース）
4. News Connect あなたと経済をつなぐ5分間 #ニュースコネクト
How many episodes of 広報PRの実践ノウハウ_PR Chat are there?
広報PRの実践ノウハウ_PR Chat launched 4 years ago and published 176 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact 広報PRの実践ノウハウ_PR Chat?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for 広報PRの実践ノウハウ_PR Chat?
Rephonic pulls ratings and reviews for 広報PRの実践ノウハウ_PR Chat from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for 広報PRの実践ノウハウ_PR Chat?
Rephonic provides full transcripts for episodes of 広報PRの実践ノウハウ_PR Chat. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.