広報PRの実践ノウハウ_PR Chat
広報PRの実践ノウハウ〜prchat〜広報中級者向け、キホンのホについて毎回質問や事例を中心にお届けする皆さんで作っていく番組です。 ご質問・ご意見など、Twitter DMからお寄せください。@PRChat2021
| Publishes | Weekly | Episodes | 180 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  Japanese | Number of Listeners | Categories | BusinessMarketing |
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タレントキャスティングは話題づくりではなく、「誰を立てるか」という企業の意思決定です。本回では、広告的キャスティングとPR視点の違いを整理し、人物を通じて企業の判断軸や価値観がどう伝わるのかを考えます。キャスティングを編集行為として捉え直す回です。
前回は、炎上していなくても信頼は落ちる、という構造についてお話ししました。今日はその続きとして、一度マイナスに振れてしまった企業評価を、どうやって立て直していくのかというテーマを扱います。
炎上だけが企業評価を下げるわけではありません。誤解されたまま、説明されないまま、沈黙が続くことで、信頼は静かに削られていきます。本シリーズでは、炎上・不信・沈黙といった「マイナスの局面」で、企業がどのような判断をしているかが、評価を左右する構造を整理します。
重要なのは説明の量ではなく、判断軸が見えるかどうか。広告では補えないレピュテーション領域を、PR視点で捉え直します。
2026年最初の配信では、広報という仕事に残り続けている「違和感」から考えます。
共感はどこまで必要なのか。ギャップはどこまで攻めていいのか。広報は情報ではなく関係性をつくる仕事なのか。
広告の意思決定構造が変わる中で、偶然ではなく「設計」する広報のあり方を静かに整理します。
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #170 | Japan/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Which podcasts are similar to 広報PRの実践ノウハウ_PR Chat?
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1. 令和の広報ラジオ
How many episodes of 広報PRの実践ノウハウ_PR Chat are there?
広報PRの実践ノウハウ_PR Chat launched 4 years ago and published 180 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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