
我是 Elsie,超過十多年的內容產業經驗,做過紙本雜誌、網路媒體、直播節目⋯⋯,我一直相信好內容,能帶來好的影響力與價值。現在教人做好內容行銷。 頻道週更,聊一點我對內容創作的看法,並有定期訪談(月更)。我最喜歡訪談了!希望你也聽得開心。 留言跟我分享收聽心得,我會眼冒愛心。 也可以去臉書找我:Elsie Chang,或是我的官網:elsie.tw -- Hosting provided by SoundOn
| Publishes | Twice weekly | Episodes | 4 | Founded | 18 days ago |
|---|---|---|---|---|---|
| Language | Categories | Personal JournalsSociety & Culture | |||

每一位來找我諮詢的朋友,我都會先從「認識原有客戶」開始:包含共通點、從什麼管道來的。
通常這些梳理完畢之後,就能訂定有效率的內容策略,不會今天想發什麼,明天看流量不好、又改發別的東西。
這集以成人音樂老師作為案例,重新訂定可以長期執行的內容策略,希望給你新的啟發。
✨我是 Elsie,歡迎追蹤我的頻道「好聽內容」,也可以在以下地方找到我:
FB:www.facebook.com/changelsie
官網:https:/... more
我發現一些專業人士在經營社群時,一開始想不到要做什麼內容,所以只分享專業經歷、曬證照、得獎紀錄,卻覺得沒什麼用,很難吸引客戶。
其實,客戶往往只在意三件事:
你是誰、你幫助誰、得到什麼結果。
這集用 3 分鐘,聊我認為的內容行銷核心:先讓對方「認識你」,累積信任感,這才是吸引客戶的核心。
✨我是 Elsie,歡迎追蹤我的頻道「好聽內容」~
也可以到 FB 許願你想聽的主題:www.facebook.com/changel... more
【3分鐘學內容行銷】常聽到有人感嘆:都是行銷手法啦,好像是對行銷的不認同。
一些專業工作者,也會羞於自我行銷。
我的看法,行銷不完全都是「包裝」,而是把你的真材實料重新「擺盤」,讓它看起來更吸引人。
這集跟你分享專業工作者可以做的兩種內容,讓你不尷尬的開始行銷自己!(我以後會盡量 3 分鐘講完啦哈哈)
✨我是 Elsie,喜歡聽我講話,記得追蹤我的頻道「好聽內容」喔~也歡迎留言分享你的收聽心得,我會眼冒愛心 😍
我的臉書:https:... more
最近 AI 工具越來越厲害,也讓一些內容創作者感到威脅⋯⋯我也是,不過我在工作上也有用到 AI,我更多的心得是,工具要學,但至於會不會被取代?「怎麼用」很重要。
我還是相信個人的美感、人類的品味與價值觀,影響我們使用一項工具帶來的成效,也會引領完全不同的結果。
這集邀請到我的朋友、創作歌手兼音樂製作人兼演出者蓋亞 Gaea,分享他對 AI 的看法。
蓋亞也很愛學習新工具,他提到 AI 對他編寫歌曲的幫助,還讓我試聽他新歌曲的 AI 編曲版,真是⋯⋯完成度很... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #237 |










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好聽內容 - Elsieㄉ launched 18 days ago and published 4 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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