HBG品牌增长研究院
HBG品牌研究院【HBGd大渗透品牌增长研究院】 HBG大渗透品牌研究院是2016年由宝洁校友建立的【系统化品牌商学院】，分享最专业的系统品牌方法论、集聚最顶级的品牌创始人/企业家圈层。HBG内含商学院、基金投资、品牌孵化三大板块。长期以来，非常纯粹，坚持分享专业纯粹的品牌系统方法论，回归系统底层逻辑。 HBG大渗透品牌研究院以宝洁校友&北大校友、创始人为主，覆盖包括宝洁、可口可乐、玛氏、欧莱雅、雅诗兰黛、珀莱雅、谷雨、花西子、欧诗漫、复星集团、燕之屋、小仙炖、Wonderlab、安利集团、安克集团、华润集团、东阿阿胶、老板电器、九阳集团、蓝氏宠物等全球及国内一线品牌&新锐品牌，涵盖美妆、食品、大健康、母婴、宠物、家电、科技、家居、汽车、新能源、户外、酒店、银行、跨境出海等各个行业。 【HBG大渗透品牌增长研究院创始人、院长麦青老师】 毕业于北大，前宝洁品牌专家，HBG品牌研究院院长。多家企业集团品牌私教... more
| Publishes | Daily | Episodes | 200 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | Society & CultureBusiness |
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Latest Episodes
2026年跨境出海企业最想要补齐的能力，就是“超级内容大渗透”能力。韶音、传音、Stanley是如何内容突围？碎片化环境下，超级海量内容如何管、怎么投？今天麦青老师继续拆解《HBG跨境出海体系化100讲》：
1:22 2026年品牌营销趋势解读
2:41到底是什么是超级内容大渗透？
3:06拆解内容时代的3大特质：超级+内容+渗透
3:40跨境出海企业做内容的挑战之一：缺认知
5:33跨境出海企业做内容的挑战之二：缺人才
8:19跨境出海企业做内容的挑战之三：错过时代周期
10:5... more
组织管理理论高深复杂，实践全靠经验瞎摸索？明明学了宝洁、阿里的管理方法，到自己企业却水土不服？今天麦青老师继续拆解《HBG 品牌体系化 100 讲》：
1:22 古典学派：工厂效率的精准密码
8:34 行为学派：管理要抓人的士气
11:09 系统权变学派：组织要随境而变
14:26 人力资源学派：人是增值的资本
20:23 文化控制学派：价值观粘住团队
24:16 学习型组织学派：复盘驱动成长
27:44 组织管理的本质是 “适配与共生”
|关于HBG大渗透品牌增长研究院
✅最... more
懂组织的不懂业务、懂业务的不懂组织，创始人非常难找到既懂业务也懂组织的战略组织一把手。
这里分享HBG院长麦青老师对谈国内顶级的战略与组织实战派、前珀莱雅战略组织一把手周蔚Lisa老师的精华内容。
这里只有部分内容，获取完整对谈内容请发送【品牌】给（ID:HBG_keke)。
本期课程精华如下：
1.不同行业的战略VS组织逻辑异同
2.企业第二增长点如何破局？
3.传统企业转型，应该从何入手？
4.渠道商孵化自有品牌，如何开始？
5.跟着党学组织，跟着西方学管理技术？
6.组织... more
餐饮行业最近比较艰难，不仅是罗永浩西贝事件引发行业口碑问题、更是因为宏观大环境、流量下滑、进店减少；同时，行业普遍缺乏体系化运营能力，短板太多，创始人陷入 “扩张焦虑” 与 “守成迷茫” 的两难。
今天HBG院长麦青老师继续拆解《HBG品牌体系化100讲》：
1:28餐饮行业困局：口碑？流量？缺乏体系化？
2:32餐饮行业创始人的共通特质
3:49餐饮创始人普遍错误认知“迷信定位”
5:12餐饮创始人容易混淆“投入”和“成本”
6:32餐饮创始人普遍被忽悠“迷信超级符号”
8:12... more
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Reviews
- 难得有能让人静下心来的干货。
难得有能让人静下心来的干货。
Apple Podcasts5hzhjsebdbxxjxjjsndChinaa year ago - 特别喜欢麦青老师
看过麦青老师的《品牌大渗透》[强]
Apple Podcasts5LuCcccc24
United Kingdom2 years ago - 很专业👍
确实踩过一样的坑和误区
Apple Podcasts5ustb_qianChina2 years ago - 信息量好大
得记下来反复琢磨了
Apple Podcasts5jhnsksmehekChina2 years ago - 挺专业
期待更多品牌内容
Apple Podcasts5RegularJOJOChina2 years ago
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Apple Podcasts | #227 | China/Business |
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Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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HBG品牌增长研究院 launched 2 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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