Rephonic
Artwork for Hooked

Hooked with Julia and Nick

Hosted by Playkit
Tiktok
Instagram
Content Creation
Plots
Community Building
Music Industry
College Culture
Social Media Marketing
Social Media Management
User Generated Content (UGC)
User-Generated Content
LA Nightlife
User Generated Content
Marketing Strategies
Influencer Marketing
Cinque
Best Celebrations
Playkit
Autopilot
Pelosi Tracker

Most social media advice out there is totally useless, and nobody seems to be talking about how they actually grew their company on social. So we decided to create a podcast that pulls back the curtain on exactly how to grow your brand, your audience, and your impact. Each episode is a radically transparent, fun, and totally real conversation with top creators, marketers, and brand leaders. We'll ... more

PublishesWeeklyEpisodes13Founded3 months ago
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EntrepreneurshipBusiness

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Artwork for Hooked

Latest Episodes

In this episode, we sit down with Lillie, co-founder of Ditto, the app often described as “Pinterest meets your Notes app.” After scaling major skincare brands as a marketer, Lillie pivoted into building consumer social: raising capital, launching Di... more

In this episode, we sit down with Mia Mirzayan, NYC-based strategist, content creator, and founder of Creator Vault. Mia has spent the past three years creating organic and paid content for brands like ADIDAS, Banana Republic, Canva, and Haus Labs.

more

Paid ads are getting more expensive. Consumers are tuning them out.The brands still winning are the ones with a repeatable organic content strategy that turns views into installs.On Wednesday, November 19th, I’m hosting a live session breaking down e... more

At just 25 years old, Quinn Slocum has built an empire of over 4 million followers across Instagram and TikTok, with zero paid ads.

He’s the founder of @BestCelebrations (nearly 3 million) and @Culture (100k+), two of the internet’s most viral and c... more

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Recent Guests

Mia Mirzayan
New York City-based strategist, content creator, and founder of Creator Vault
Creator Vault
Episode: The UGC Blueprint: How Creators Make $6.5K/Month (with Mia Mirzayan)
Caleb Ulffers
Three-time seven-figure founder and personal brand influencer.
The Product
Episode: The 90-Day Creator Playbook from 0 to 150k Followers with Caleb Ulffers
Ben Schaefer
Co-founder of Cinque and a seasoned social media expert
Cinque
Episode: Why Real-World Moments Create Viral Loops Online, with Ben Schaefer @ Cinque
Avery Kokka
Co-founder and former chief marketing officer of Plots, now pursuing a full-time career as a DJ and music artist
Plots
Episode: The Next Wave of Marketing Is Offline: Inside Avery Kokka’s IRL Viral Growth Strategy
Anna Greene
Head of Strategy at PlayKit and viral crochet content creator.
PlayKit
Episode: From Viral Crochet YouTuber to Head of Strategy: Anna Greene on Content That Converts

Hosts

Julia
Co-host of the podcast, engaged in discussions about social media strategy and marketing insights.
Nick
Co-host of the podcast, focuses on user-generated content and effective marketing tactics for creators and brands.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Automating Virality: How to Hit 100K Views a Day Using AI
Q: What is DoubleSpeed? What's the mission? What is going on behind the scenes?
DoubleSpeed is focused on automating attention through AI-generated content, enabling creators to leverage technology for scale.
The Next Wave of Marketing Is Offline: Inside Avery Kokka’s IRL Viral Growth Strategy
Q: How did you get your first hundred people to attend the event, to get on the app, and to start that snowball process?
Avery notes that their main user acquisition strategy was working with event hosts to provide value, which engaged attendees and created a positive feedback loop that increased user base.
The Next Wave of Marketing Is Offline: Inside Avery Kokka’s IRL Viral Growth Strategy
Q: What is your main growth lever strategy that you used to really scale Plots?
Avery Kokka explains that the main growth lever was realizing they had the opportunity to host events themselves, leveraging her background to build community and drive user acquisition through in-person experiences.
Why Real-World Moments Create Viral Loops Online, with Ben Schaefer @ Cinque
Q: If there's somebody out there listening right now, okay? They've had this idea, they want to build something community-based but they don't know where to start. Walk them through a little step by step.
I would have started my company at school as a club using school funds, right? Then I would have used a bunch of free labor, meaning my friends and other students to get actual experience in reaching out to businesses.
Playkit Co-Founders Nick & Julia on UGC Creator Paychecks, Virality, and Scaling Content
Q: What makes Playkit different from other TikTok agencies?
Playkit's uniqueness stems from the founders' backgrounds as creators themselves, fostering a genuine understanding and community with other creators.

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Frequently Asked Questions About Hooked

What is Hooked about and what kind of topics does it cover?

Content creation and social media strategy are at the core of discussions, where various creators and industry experts share their experiences and insights on building a successful presence online. With an emphasis on transparency, episodes explore the mechanics of user-generated content (UGC), influencer marketing, and monetization strategies while addressing the different social media platforms and their unique features. Noteworthy aspects include the focus on authenticity in branding and content creation, and the practical advice offered through case studies, illustrating how creators can thrive amidst the challenges of digital landscapes. This approach makes the content particularly useful for anyone looking to enhance their social medi... more

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How many listeners does Hooked get?

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What are the audience demographics for Hooked?

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How many subscribers and views does Hooked have?

To see how many followers or subscribers Hooked has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Hooked?

These podcasts share a similar audience with Hooked:

1. The GaryVee Audio Experience
2. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
3. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of Hooked are there?

Hooked launched 3 months ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Hooked?

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Where can I see ratings and reviews for Hooked?

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View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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What guests have appeared on Hooked?

Recent guests on Hooked include:

1. Mia Mirzayan
2. Caleb Ulffers
3. Ben Schaefer
4. Avery Kokka
5. Anna Greene

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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