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How I Built This with Guy Raz

Guy Raz | Wondery
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Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.

New episodes release on Mondays and Thursdays. Listen to ... more

PublishesTwice weeklyEpisodes814Founded9 years ago
Number of ListenersCategory
Business

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Artwork for How I Built This

Latest Episodes

In the late 2000s, two French mountain athletes set out to build a running shoe that captured the feeling of flying.

Jean-Luc Diard and Nicolas “Nico” Mermoud had spent decades inside the innovation engine at Salomon—where product was obsession. In... more

Plus, Mark on his most challenging venture yet: revolutionizing the prescription drug market in America.

First we meet Lucy from Washington DC, considering an opportunity to bring her upside-down peanut butter brand into a big box retailer. Then Mac... more

A bright blue guitar covered in orange koi fish vanished from a museum display … and Swifties immediately knew what it meant.

That distinctive guitar—the one Taylor Swift used to record Speak Now—had been a gift. Hand crafted, by the founders of Tay... more

Plus, how candor has been a more effective press strategy than talking points for (the literal) Mrs. Meyers.

First we meet Allison in California, seeking marketing ideas for her novel wig designs which aren’t done justice by photos alone. Next, Nick... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Nick Harmon
Co-founder of Randimals, a plush toy brand with a unique concept.
Episode: Advice Line with Monica Nassif of Mrs. Meyers
Ben Rothenhafer
Owner of Chandelier Cleaning VA, providing cleaning services for chandeliers.
Episode: Advice Line with Monica Nassif of Mrs. Meyers
Allison Ombres
Founder of Encelia Hair, creating comfortable wigs for women with hair loss.
Episode: Advice Line with Monica Nassif of Mrs. Meyers
Brian Dement
CEO and co-founder of Salt and Light Wellness, a chain of wellness centers
Salt and Light Wellness
Episode: Advice Line with Neil Blumenthal of Warby Parker
Neil Blumenthal
Co-founder and co-CEO of Warby Parker
Warby Parker
Episode: Advice Line with Neil Blumenthal of Warby Parker
Kimber Crandall
Co-founder of Pearl Pop, a gummy toothpaste brand.
Pearl Pop
Episode: Advice Line with Neil Blumenthal of Warby Parker
Shireen Khadri
Co-founder of Moji Masala, a family-owned business making authentic Indian food easy.
Moji Masala
Episode: Advice Line: Tapping AI as a Resource for Your Business
Valerie Abinroth
Co-owner of jigsaw puzzle brands 'Learn About Life', 'Large as Life', and 'Laugh with Life'.
Learn About Life, Large as Life, Laugh with Life
Episode: Advice Line: Tapping AI as a Resource for Your Business
Avani Modi Sircar
Co-founder of Modi Toys, creating plush toys and books inspired by Hindu culture.
Modi Toys
Episode: Advice Line: Tapping AI as a Resource for Your Business

Host

Guy Raz
Guy Raz engages audiences with his dynamic interviewing style, guiding conversations that reveal deep insights and personal anecdotes of entrepreneurs and leaders. Known for his ability to draw out meaningful details, he connects with guests through thoughtful questions and relatable storytelling.

Reviews

4.7 out of 5 stars from 42.4k ratings
  • Two Favorite People

    The interview with Mark Rober was a dream come true, my son’s two most favorite people, Guy Raz from WOW in the World and Mark Rober!! Amazing!!!!

    Apple Podcasts
    5
    elisedaw19
    United States7 days ago
  • Number of ads is insane

    I’ve been listening to HIBT since it started. The six minutes at the beginning of the show are absolutely diabolical. Wondery, you have entirely lost the plot.

    Apple Podcasts
    3
    emendee93
    United States9 days ago
  • Music Unnecesaary

    This would be a great podcast if he didn’t feel the need to add music intros every few minutes. It ruins the conversation. I unfortunately had to stop listening to an interview I was really interested in because it was just so distracting and interruptive. There’s literally no purpose to bringing those in throughout the conversation, just let it flow.

    Apple Podcasts
    2
    AbbyHeff
    United States11 days ago
  • how I unsubscribed

    Hey, hey, Guy Raz....if you don't cut down on ALL the advertisements clogging each episode then I'm jusrt gonna have to unsubscribe from this podcast!! There is a tipping point and you just reached it buddy! Other than that, truly a delightful show for of genuinely good info.

    Apple Podcasts
    2
    manayunk wall
    United Statesa month ago
  • Wish there was a wider variety of small businesses on the advice line

    I’ve listened to HIBT for years and really enjoy it and find it motivating as a small business owner. The advice line is great too, but I wish they’d go back to having a wider variety of small businesses call in with their questions like they did when the advice line first started. It seems like they only have already pretty successful small businesses on who ask whether they should get outside funding at least half the time. I think it’s more interesting and more helpful to hear questions from ... more

    Apple Podcasts
    4
    llivingzton
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guy Raz is praised for his engaging interview style, making complex business journeys relatable and inspiring.
A significant portion of the audience feels the show is motivational and offers valuable takeaways for aspiring entrepreneurs.
Some feedback concerns the frequency of ads and the desire for more focus on software-related content rather than primarily consumer goods.
Listeners appreciate the insightful stories and practical advice shared by entrepreneurs, often noting the high quality of the guest selection.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Spotify
#32
United States/Business
Apple Podcasts
#246
United States/Top Podcasts
Apple Podcasts
#38
United States/Business
Apple Podcasts
#12
Canada/Business
Apple Podcasts
#25
United Kingdom/Business
Apple Podcasts
#19
Australia/Business

Talking Points

Recent interactions between the hosts and their guests.

Advice Line with Monica Nassif of Mrs. Meyers
Q: How do you see the growth of your brand benefiting from promotional dollars?
I realized that the promotional dollars required to work with major retailers like Target or Walmart are significant, and being ignorant helped me pursue those partnerships.
Advice Line with Monica Nassif of Mrs. Meyers
Q: What advice do you have for those trying to build an authentic brand voice?
It has to be true to the founders mission. You need to be authentic and resonate emotionally with consumers.
Gymboree: Joan Barnes. How Building a Beloved Brand Nearly Destroyed Its Founder
Q: How did you feel about the success of Gymboree but the challenges you were undergoing personally?
Despite Gymboree's outward success and visibility, Joan faced personal struggles including a declining mental health and challenges in her marriage, reflecting on the disparity between public image and personal reality.
Gymboree: Joan Barnes. How Building a Beloved Brand Nearly Destroyed Its Founder
Q: What did you learn about yourself during the stressful times?
Joan learned about the importance of self-care and that she had to prioritize her mental health, leading her to seek treatment for her eating disorder and take a step back from the business.
Gymboree: Joan Barnes. How Building a Beloved Brand Nearly Destroyed Its Founder
Q: What were some of the challenges you faced as Gymboree began to grow?
Joan faced challenges around the sustainability of the franchise model and significant stress as the business expanded. She realized they could not support franchisees adequately without increasing costs or lowering services, which led to underlying financial issues.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About How I Built This

What is How I Built This about and what kind of topics does it cover?

Insightful interviews with renowned entrepreneurs uncover the stories behind some of the world's most iconic brands and businesses. Each episode features founders sharing their journeys, filled with moments of challenge, innovation, and personal growth. The discussions often highlight key themes such as entrepreneurship, leadership, brand development, and overcoming adversity, making it a rich resource for aspiring entrepreneurs and established business leaders alike. Additionally, the format involves listener call-in segments, allowing for practical advice on business challenges, enhancing the relatability and appeal to those looking to navigate their own entrepreneurial paths.

Where can I find podcast stats for How I Built This?

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How many listeners does How I Built This get?

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What are the audience demographics for How I Built This?

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How many subscribers and views does How I Built This have?

To see how many followers or subscribers How I Built This has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to How I Built This?

These podcasts share a similar audience with How I Built This:

1. Planet Money
2. Freakonomics Radio
3. TED Radio Hour
4. Masters of Scale
5. The Tim Ferriss Show

How many episodes of How I Built This are there?

How I Built This launched 9 years ago and published 814 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact How I Built This?

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Where can I see ratings and reviews for How I Built This?

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What guests have appeared on How I Built This?

Recent guests on How I Built This include:

1. Nick Harmon
2. Ben Rothenhafer
3. Allison Ombres
4. Brian Dement
5. Neil Blumenthal
6. Kimber Crandall
7. Shireen Khadri
8. Valerie Abinroth

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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