Human Brands: a podcast about actual feelings
Human Brands ObservatoryAs the world faces unprecedented changes, the way brands stage their communication should resemble human traits, such as empathy and fragility. A shift that is necessary for building a new way of conceiving commerce: more sustainable, aware, human. A podcast by Human Brands Observatory, a project by No Panic & Act, with the voice of Axelina Gunnarsson. Visit www.human-brands.org
| Publishes | Infrequently | Episodes | 9 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
If, among all sectors, there is one that has suffered more changes since the advent of Internet, that is information and journalism. Let’s make newspapers and magazines our responsibility again. Activism you can browse can play a big role in your com... more
Wouldn't it be incredible if the next world war was prevented by Adidas? The next tyranny curbed by Twitter, the next genocide avoided by Louis Vuitton? Are we entering a new era of branding? A critical analysis of brands’ activation since the invas... more
Literally as in 1982 hit Last night a DJ saved my life, Logic’s song might have helped increasing the number of calls to the National Suicide Prevention Lifeline. Let us imagine a world where the higher purpose of an artist, as well as of a brand, is... more
The BBVA campaign considers the historical context of its audience, with a sensible touch and empathic grace, speaking a delicate and unpretentious language. The neorealist approach of tracking down talents on the street is rebellious in its kind and... more
“In power” and “in charge” have seemingly become horrendous phrases to indicate someone who illicitly occupies an arbitrary position. If we were to consider political parties as brands (which they actually are), then we would be looking at a monument... more
"Not every man remembers the name of the cow which supplied him with each drop of milk he has drunk." Or would they? Berle Farm and Oatly represent two sides of the same coin, both trying to recover a lost meaning in food and beverage consumption. Ho... more
This week's episode is about the broken bond between territories and sports. A breakup that has lead to a 40% drop of audience in Italy over the last year. But what are the causes? What are the possible solutions? Nike had a pretty good idea with its... more
The identity quarrel between Apple and Microsoft brings human branding to the next level. A fight lasting over three decades and that might go on for god knows how Long (yeah, with capital L). Author: Giulio Rubinelli. Voice: Axelina Gunnarsson. Lear... more
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Reviews
- We really need this!
Thanks for giving me the opportunity to take part in this project! Guess the marketing industry needs some refreshment on human branding matters!
Apple Podcasts5giulio_||
Italy4 years ago - Finally a new perspective on branding!
A brand new podcast and a different way to look at branding and corporate world. Well done!
Apple Podcasts5eugedamasioItaly4 years ago
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Apple Podcasts | #135 |  Germany/Business/Marketing |
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this podcast launched 4 years ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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