
《藍湖策略‧數位轉型》節目,由國立清華大學清華講座教授簡禎富主持,給您最強的台灣產業典範,最務實、最接地氣的數位轉型方案! 台商征戰全球開拓新藍海以提升規模效益,卻常面臨後進者快速複製而陷入紅海苦戰。主持人以「藍湖」象徵整體潛在市場規模小,不會吸引太多大企業競爭而很快轉為紅海,企業可專注利基產品或關鍵零組件,提高相對競爭力。 本節目為您分析科技產業大歷史與產業興衰,看見問題與機會。借鏡台灣企業成功典範和個案分享,幫助各個產業領域的決策者掌握先機,找出合適的策略定位和升級轉型的「路徑圖」,推動台灣企業「高築牆、廣積糧、緩稱王」,循序漸進先普遍升級至工業3.5,再持續精進至工業4.0。 主持人將邀請各個產業上下游標竿企業和隱形冠軍來節目對談,從器識格局,提供見樹又林的觀察;並結合管理理論,瞭解產業生態系統演進與價值鏈重構的驅動力量,以連結藍湖策略定位、決策流程再造、聰明生產,為組織再造到管理的... more
| Publishes | Weekly | Episodes | 179 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | BusinessTechnology |

「創業,不應該只是一個比賽題目或社團活動。」 從清華念大學時,邱彥錡就把商業競賽當成真的專案來做,跨出創業第一步。畢業後,他先進入 HP、IBM等大廠累積經驗,接著加入Whoscall 創業團隊,帶著6、7人的小團隊走向國際市場 ——「我的公司被Line的母公司Naver合併後,讓我看見了一個市場缺口」! 這個缺口,讓他開始拓展將台灣新創帶入國際賽局之路。
來賓:SparkLabs共同創辦人 邱彥錡
本集節目要點:
• 大學就把創業比賽當「真專案」,訪談政府與企業,埋下日後創業與顧問工作的... more
「我給自己的目標不是賣商品,而是要幫大家解決問題!」
「能夠真的解決讓消費者痛苦多年的病症,是我最開心、最有成就感的事!」
從行銷方式開始數位轉型,邀請願意分享身體狀況的消費者進社團,提供完整療程的免費試用,長期追蹤效果,鞏固老客戶的忠誠度。面對接連冒出的市場仿冒品,易珈生技「高築牆」的技術門檻、深入了解每一種植物的用途與適應症,讓競爭對手拍馬難及!
來賓:易珈生技總經理 吳啟慎
本集節目要點:
• 開啟社群深度互動,讓老客戶變成叫得出名字的長期夥伴。
• 1,500次以上 SGS 檢... more
「我在創業之前的歷練,讓我習慣在資源很少的環境中,創造出最大效益!」
吳啟慎從親手煮紅豆水,到運用生技專業,做出第一個便攜式紅豆水產品,他看到的是一個巨大、尚未被滿足的市場。「消水腫」的紅豆水是個入口,從品種、萃取方式到與醫院合作的臨床實驗,一路做實證、確保安全。他不只想把紅豆水做到「天下無敵」,也盼望改善更多慢性疾病背後的體質問題。
來賓:易珈生技總經理 吳啟慎
本集節目要點:
• 新藥研發、寫網路小說、開餐廳、運營基金會,走過的每一步路,都是創業的養分。
• 為懷孕妻子煮的一瓶消水腫... more
「30人的規模你可以靠情感領導,50人、100人就必須靠組織治理,才能有更大突破!」
從經營者心態到組織文化,轉型是一場從內而外的升級。財團法人中國生產力中心副總經理陳詩龍以「看診→評量→示範→擴散」為核心流程, 幫助企業聚焦痛點、快速見效。
來賓:財團法人中國生產力中心副總經理 陳詩龍
本集節目要點:
• 增強轉型信心,先讓示範線見效,再推向全廠。
• 打造轉型SOP:看診→評量→示範→擴散。
• 經營者學會放手,組織治理才有成長空間。
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忠實聽眾感謝臻鼎贊助優質節目!
我曾有幸上過教授在東吳大學的課程講座,其實我對於教授講述的相關產業完全不懂,但兩天課程讓我有很大的啟發,非常有幸有參與到教授的課程。
主持人跟大家分享台灣所面臨的困境與未來可行的方向,見解精闢且具體,對關注企業轉型相關議題的聽眾來說真是不可多得的內容!
非常深入並且精闢的解說台灣未來產業的方向,含金量非常高的podcast節目!
真的是很特別的觀點
感謝分享經驗👍
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藍湖策略.數位轉型 launched 3 years ago and published 179 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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