If this, then that
Berghs School of CommunicationFrom your friends at Berghs School of Communication comes a podcast about how brand strategy thinking can be applied to everything - big and small - to help make things better.
| Publishes | Daily | Episodes | 7 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Categories | EducationCourses | ||||
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Latest Episodes
In this episode, we discuss how vital adaptation is in a world that changes, at times, very quickly. Michael talks about Burberry as an icon or adaptation in this, and since recording, they’ve launched this excellent example. Check it out: “'It’s abo... more
In this episode, we discuss how critical alchemy is in strategy, through a magical combination of positivity, people, places, and jumping intuitively on powerful serendipity when it presents itself. We talk about why it’s difficult to define but easy... more
Welcome to first of our all-new snack-sized podcast format that's shorter and sharper!
In this episode, we discuss how ruthless is a common trait of some of the most successful brands, companies, and businesses we know - and why that’s baked into ... more
Welcome to Episode 4: Where #BlackLivesMatter meets brand strategy
#BlackLivesMatter is the biggest global civil rights movement in decades. In this episode we share a strategic perspective on how brands have responded, the importance of living you... more
Welcome to Episode 3: Sustainability as brand strategy
Sustainability is the world’s biggest challenge. And yet governments, companies, communities and individuals continue to fail to rise to it. This sprawling episode discusses ways marketing can ... more
Welcome to Episode 2: Why recessions are strategic opportunities
Yes, we know - 2020. Coronavirus. Unemployment. #BlackLivesMatter. But greatness is often born in unstable times. It’s when we are most creative, resourceful and ambitious. We discuss... more
Welcome to Episode 1: If This Then That
If This Then That explores how every choice contains strategy. We see strategy as more than a mindset that applies to brands and the corporate world. We believe it is also a holistic discipline that gives us ... more
Key Facts
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Apple Podcasts | #110 |  Sweden/Education/Courses |
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How many episodes of If this, then that are there?
If this, then that launched 5 years ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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