
Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment an... more
| Publishes | Weekly | Episodes | 248 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Video GamesMarketingBusinessLeisure | |||

We've all heard the advice: build a following and usually, that turns into building a community. More often than not, that community defaults to a Discord server, regardless of the game or the audience it's meant to serve. The problem is, what works ... more
Market data has never been more accessible to indie developers and yet, many teams feel more constrained than confident using it. When numbers are treated as answers instead of signals, creative decision-making can start to feel mechanical rather tha... more
Many indie games struggle not because they lack quality, but because teams never get clear on who they're building for. In this episode, I join The Gaming Playbook to talk about why marketing starts at the concept stage, not at launch. We dig into em... more
For years, indie games were treated as alternatives to the mainstream. But more recently, that narrative started to fall apart. The games shaping player expectations and influencing industry direction aren't just succeeding, they're forcing the rest ... more
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I have picked up quite a bit of genuinely helpful information from this podcast.
I have specific feedback that I hope will make it even better! What I’ve noticed is that Andrew asks a question, gets a nice answer from the guest, then basically reiterates the answer and why he agrees with it. This doesn’t give the guest room to keep talking, so he has to go on to the next question. A better interview tactic would be to follow up their answer with some brief recognition or appreciation, but then ... more
Love this podcast and I hope to see much much more. 👍🏼👍🏼
We need more of this content. This is a fantastic podcast that dives deep into indie development and marketing. Great work!
Great show, great host, and great information. I highly recommend this show to all indie game devs looking for great support and information from a knowledgeable industry insider.
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Focused on empowering indie game developers, content includes marketing strategies, business best practices, and insights into the gaming industry. Episodes cover a wide range of topics essential for marketing in a crowded space, such as crowdfunding, social media tactics, community engagement, and the intricacies of game contracts. The blend of expert interviews and actionable advice likely makes it valuable for both new developers and seasoned veterans aiming to enhance their marketing efforts and connect with their audience more effectively. This podcast is particularly noteworthy for its emphasis on empathy in marketing and the unique challenges faced by indie game creators.
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These podcasts share a similar audience with Indie Game Movement:
1. The Thomas Brush Show
2. The AIAS Game Maker's Notebook
3. Raging Moderates with Scott Galloway and Jessica Tarlov
4. Pivot
Indie Game Movement launched 8 years ago and published 248 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Indie Game Movement include:
1. Hamna Faisal
2. Bobby Dusk
3. Ray Willmott
4. Matt Dalio
5. Laure Guilbert
6. Josh Bycer
7. Francisca Butron
8. Oded Ben Dov
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