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Artwork for Indie Game Movement

Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant
Indie Game Development
Game Design
Marketing Strategies
Community Engagement
Indie Games
Game Development
Game Animation
Game Studio Management
Indie Game Academy
Video Games
Marketing Strategy
Indie Game Publishing
Branding
Team Dynamics
Playtesting
Shadow Of the Colossus
Baldur's Gate 3
Community Building
Invisible Aid
Knowledge Gates

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment an... more

PublishesWeeklyEpisodes248Founded8 years ago
Number of ListenersCategories
Video GamesMarketingBusinessLeisure

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Artwork for Indie Game Movement

Latest Episodes

We've all heard the advice: build a following and usually, that turns into building a community. More often than not, that community defaults to a Discord server, regardless of the game or the audience it's meant to serve. The problem is, what works ... more

Market data has never been more accessible to indie developers and yet, many teams feel more constrained than confident using it. When numbers are treated as answers instead of signals, creative decision-making can start to feel mechanical rather tha... more

Many indie games struggle not because they lack quality, but because teams never get clear on who they're building for. In this episode, I join The Gaming Playbook to talk about why marketing starts at the concept stage, not at launch. We dig into em... more

For years, indie games were treated as alternatives to the mainstream. But more recently, that narrative started to fall apart. The games shaping player expectations and influencing industry direction aren't just succeeding, they're forcing the rest ... more

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Hamna Faisal
Partnerships Associate at Game Devs of Color Expo, Community Organizer at Gumbo, Women in Games New York City
Game Devs of Color Expo
Episode: Ep 440 - Building Communities That Match Your Game with Hamna Faisal
Bobby Dusk
Founder of Markan and co-founder of Edge of Dusk
Edge of Dusk
Episode: Ep 439 - Using Market Analysis Without Killing Creativity with Bobby Dusk
Ray Willmott
Founder of ReadyMix Consulting
ReadyMix Consulting
Episode: Ep 437 - Why Indie Games Are Driving the Industry with Ray Willmott
Matt Dalio
Founder and CEO of Endless Studios, focusing on educational game development.
Endless Studios
Episode: Ep 436 - Why Games Are the Best Teachers with Matt Dalio
Laure Guilbert
Studio Brand Director at Amazon Games.
Amazon Games
Episode: Ep 435 - Crafting Authentic Brands in an Overcrowded Market with Laure Guilbert
Josh Bycer
Owner and lead editor of GameWisdom, focusing on game design discussions.
GameWisdom
Episode: Ep 433 - Crafting Store Pages that Stand out with Josh Bycer
Francisca Butron
QA Solutions Advisor at Hookwiz
Hookwiz
Episode: Ep 432 - The Impact of QA on Player Experience with Francisca Butron
Oded Ben Dov
Founder and CEO of Digital Dynasty Entertainment
Digital Dynasty Entertainment
Episode: Ep 430 - Scaling the Next Generation of Game Studios with Oded Ben Dov
René Otto
Founder and Attorney at Deviant Legal
Deviant Legal
Episode: Ep 429 - Navigating Game Contracts Like a Pro with René Otto

Host

Andrew Pappas
Andrew Pappas, founder of RenGen Marketing, empowers indie game developers through actionable insights on marketing and business practices in the game industry, leveraging his extensive experience since 2011.

Reviews

4.6 out of 5 stars from 16 ratings
  • Great content

    I have picked up quite a bit of genuinely helpful information from this podcast.

    I have specific feedback that I hope will make it even better! What I’ve noticed is that Andrew asks a question, gets a nice answer from the guest, then basically reiterates the answer and why he agrees with it. This doesn’t give the guest room to keep talking, so he has to go on to the next question. A better interview tactic would be to follow up their answer with some brief recognition or appreciation, but then ... more

    Apple Podcasts
    4
    EEZekis
    United States4 years ago
  • Great Podcast for Any and All Indie Devs

    Love this podcast and I hope to see much much more. 👍🏼👍🏼

    Apple Podcasts
    5
    xxxlljmsllxxx
    United States7 years ago
  • Killer Indie Dev Podcast

    We need more of this content. This is a fantastic podcast that dives deep into indie development and marketing. Great work!

    Apple Podcasts
    5
    xKilgannoNx
    United States7 years ago
  • A “Must Listen” for All Indie Devs

    Great show, great host, and great information. I highly recommend this show to all indie game devs looking for great support and information from a knowledgeable industry insider.

    Apple Podcasts
    5
    gto2552
    United States8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical advice given for indie game development and marketing, noting that it's beneficial for those at any experience level.
Overall sentiments are positive, with a general consensus that this is an essential resource for aspiring and current indie developers.
The dynamic discussions with industry experts are highly valued, offering fresh perspectives and actionable insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#209
Canada/Leisure/Video Games
Apple Podcasts
#53
Chile/Leisure/Video Games
Apple Podcasts
#105
Hong Kong/Leisure/Video Games
Apple Podcasts
#125
Chile/Leisure
Apple Podcasts
#248
South Korea/Leisure/Video Games

Talking Points

Recent interactions between the hosts and their guests.

Ep 433 - Crafting Store Pages that Stand out with Josh Bycer
Q: If there's just one key thing, what should that thing be?
The trailer should be the focus, as it's key for attracting attention and should be shared across social media.
Ep 433 - Crafting Store Pages that Stand out with Josh Bycer
Q: What are some subtle design or presentation mistakes that hurt otherwise solid games?
Common mistakes include using unreadable fonts on thumbnails, overloading trailers with text, and neglecting to present visuals and tags correctly.
Ep 436 - Why Games Are the Best Teachers with Matt Dalio
Q: What can feedback loops of prototyping and testing teach developers about responding to failure or uncertainty?
Games are seen as giant failure engines where players learn through repetition; unlike school, they foster resilience and continuous improvement due to their iterative nature.
Ep 436 - Why Games Are the Best Teachers with Matt Dalio
Q: How do you see strategy emerging when people are building games rather than following instructions?
Game development teaches individuals how to set goals, organize teams, and innovate through constant iteration and learning from failure, contrasting with traditional education.
Ep 436 - Why Games Are the Best Teachers with Matt Dalio
Q: What skills do you think game development teaches better than almost anything else?
Game development instills engagement and multidisciplinary skills, teaching not just hard skills like coding, but essential soft skills like collaboration and leadership.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Indie Game Movement

What is Indie Game Movement about and what kind of topics does it cover?

Focused on empowering indie game developers, content includes marketing strategies, business best practices, and insights into the gaming industry. Episodes cover a wide range of topics essential for marketing in a crowded space, such as crowdfunding, social media tactics, community engagement, and the intricacies of game contracts. The blend of expert interviews and actionable advice likely makes it valuable for both new developers and seasoned veterans aiming to enhance their marketing efforts and connect with their audience more effectively. This podcast is particularly noteworthy for its emphasis on empathy in marketing and the unique challenges faced by indie game creators.

Where can I find podcast stats for Indie Game Movement?

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How many listeners does Indie Game Movement get?

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What are the audience demographics for Indie Game Movement?

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How many subscribers and views does Indie Game Movement have?

To see how many followers or subscribers Indie Game Movement has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Indie Game Movement?

These podcasts share a similar audience with Indie Game Movement:

1. The Thomas Brush Show
2. The AIAS Game Maker's Notebook
3. Raging Moderates with Scott Galloway and Jessica Tarlov
4. Pivot

How many episodes of Indie Game Movement are there?

Indie Game Movement launched 8 years ago and published 248 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Indie Game Movement?

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Where can I see ratings and reviews for Indie Game Movement?

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What guests have appeared on Indie Game Movement?

Recent guests on Indie Game Movement include:

1. Hamna Faisal
2. Bobby Dusk
3. Ray Willmott
4. Matt Dalio
5. Laure Guilbert
6. Josh Bycer
7. Francisca Butron
8. Oded Ben Dov

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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