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Inside Insights

Zappi
Marketing Strategy
Consumer Insights
Agentic AI
Consumer Behavior
Behavioral Science
Visa
Personal Shopper Agents
Customer Experience
NFL
Say-Do Gap
Heuristics
Single-Person Households
Consumer Spending Trends
Generative AI
Social Proof
Hacking the Human Mind
Travel Industry
AI Innovation
Market Research
Consumer Feedback

Marketing and insights teams speak different languages.

Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data.

The cost?

Missed opportunities and marketing that doesn't connect.

Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer int... more

PublishesTwice monthlyEpisodes86Founded5 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for Inside Insights

Latest Episodes

Most brands treat Super Bowl advertising like a single moment instead of a strategic system. Mark Kirkham, CMO of PepsiCo Beverages US, and Greg Guidotti, CMO of Ferrara Candy Company, reveal how winning Super Bowl campaigns actually work. The proces... more

Marketing teams struggle with AI-powered shopping while insights teams chase transaction patterns. Michael Nevski, Director of Global Insights at Visa, bridges both worlds by transforming payment data into consumer behavior intelligence that drives c... more

Marketing teams waste millions chasing what consumers say they'll do.

Richard Shotton, Founder of Astroten and author of Hacking the Human Mind, reveals how behavioral science bridges the gap between consumer intentions and actual purchasing behavi... more

Most brands chase trends after they peak, missing the real opportunity. Avery Akkineni, CMO at VaynerX, bridges strategic vision with tactical execution through her unique experience launching VaynerMedia APAC and advising Meta, TikTok, and Salesforc... more

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Recent Guests

Michael Nevski
Director of Global Insights at Visa
Visa
Episode: Shaping Customer Experiences with Agentic AI & Personal Shopper Agents
Richard Shotton
Behavioral science expert and founder at Astroten, author of Hacking the Human Mind
Astroten
Episode: How Behavioral Science Helps Brands Overcome Fragmented Insights
Ridhima Thukral
Global Brand Director at Unilever
Unilever
Episode: How Unilever's Global Brand Director Scales Beauty Brands Across 190 Countries
Chris Bellinger
Chief Creative Officer at PepsiCo Foods US
PepsiCo
Episode: Tapping Your Consumers As Bold Creative Partners
Marissa Solis
SVP, Global Brand and Consumer Marketing at NFL
NFL
Episode: Building the NFL brand beyond the game itself
Deirdre van Zyl
Head of innovation planning for Africa at Diageo, passionate innovator.
Diageo
Episode: #77 - Innovating on the edges: How to navigate AI and complex markets

Hosts

Steve Phillips
Co-host of Inside Insights; a visionary in the marketing industry and founder of Zappi, focused on transforming how brands connect with consumers.
Nataly Kelly
Co-host of Inside Insights; CMO of Zappi and an accomplished author, sharing insights on marketing and growth from a data-driven perspective.

Reviews

4.8 out of 5 stars from 38 ratings
  • Consumer Marketing Insights needed a podcast like this

    Great hosts and great names on the rooster. I don’t know any other CMI/Insights podcast worth listening to before you tried this one. Enjoy. A friend!

    Apple Podcasts
    5
    The Marketing Engineer
    Belgium3 months ago
  • Insightful!

    Really happy to find a podcast that focuses on insights as an emerging professional!

    Apple Podcasts
    5
    Oddwolf
    United Kingdom3 years ago
  • Personal stories + real takeaways

    Ryan and Patricia show us the fun and engaging side of the insights industry! Every episode they give us personal stories plus meaningful takeaways we can actually use. Plus they seem to have a lot of fun interacting with each other and the guests. It’s a must for anyone in insights or anyone who wants to learn more about it!

    Apple Podcasts
    5
    khrdy
    United States5 years ago
  • Enjoying!

    I take away something tangible each time I listen

    Apple Podcasts
    5
    Emvp123
    United States5 years ago
  • Tangible insights for consumer centric leaders

    Pragmatic stories on how people are really driving change and enabling businesses to drive consumer led decision making. Must listen for insights and marketing pros.

    Apple Podcasts
    5
    ryanbarry508
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is recognized for its focus on data-driven marketing strategies and consumer connections.
Audience members value the actionable takeaways that they can implement in their own roles and organizations.
Listeners appreciate the engaging conversations and practical insights shared by the hosts and their guests.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Shaping Customer Experiences with Agentic AI & Personal Shopper Agents
Q: What spending shift in the last year has surprised you the most?
The shift from physical products to services, as consumers seek comfort amidst global uncertainties.
Shaping Customer Experiences with Agentic AI & Personal Shopper Agents
Q: How will AI most improve the shopper experience?
AI will reduce time spent on shopping and provide hyper-personalized education about products.
Shaping Customer Experiences with Agentic AI & Personal Shopper Agents
Q: What's one global spending trend Visa is tracking that marketers and insight teams should know about?
The nascent trend of generative subscriptions is emerging, where consumers are starting to pay for generative AI products and services.
Shaping Customer Experiences with Agentic AI & Personal Shopper Agents
Q: What unique way have you seen brands use Visa transaction data for innovative product strategy?
Brands are tailoring offerings for single-person travelers by avoiding second-person cabin fees on cruises to attract this segment.
How Unilever's Global Brand Director Scales Beauty Brands Across 190 Countries
Q: Will AI take over the job of marketers?
It will if you're a bad marketer.

Audience Metrics

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Frequently Asked Questions About Inside Insights

What is Inside Insights about and what kind of topics does it cover?

Focused on bridging the gap between marketing and insights teams, this series engages in candid discussions that aim to enhance consumer connections while maximizing the value of data and marketing strategies. Episodes feature industry experts sharing practical insights on behavioral science, consumer feedback, and innovative marketing tactics, revealing the importance of understanding consumer behavior in creating impactful campaigns. With a commitment to actionable advice, conversations emphasize real-world applications that help practitioners navigate the complexities of modern marketing landscapes, making this a valuable resource for leaders looking to transform insights into tangible business benefits.

Where can I find podcast stats for Inside Insights?

Rephonic provides a wide range of podcast stats for Inside Insights. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Inside Insights and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Inside Insights get?

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What are the audience demographics for Inside Insights?

Rephonic provides comprehensive predictive audience data for Inside Insights, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Inside Insights have?

To see how many followers or subscribers Inside Insights has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Inside Insights are there?

Inside Insights launched 5 years ago and published 86 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Inside Insights?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Inside Insights?

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How do I access podcast episode transcripts for Inside Insights?

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What guests have appeared on Inside Insights?

Recent guests on Inside Insights include:

1. Michael Nevski
2. Richard Shotton
3. Ridhima Thukral
4. Chris Bellinger
5. Marissa Solis
6. Deirdre van Zyl

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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