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Inspiring Futures - Lessons from the Worlds of Marketing and Advertising

Ed Cotton
Advertising
Brand Strategy
Marketing
Consumer Behavior
Cultural Insights
Mcdonald's
Sustainability
Web3
Wieden + Kennedy
Satisfy
NOAN
Social Media
Depop
Journalism
Flytevu
Cultural Futurism
Covid-19
Nike
Digital Advertising
Cultural Signaling

Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern & Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the c... more

PublishesTwice monthlyEpisodes158Founded7 years ago
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BusinessMarketingEntrepreneurship

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Latest Episodes

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John is an ECD at Digitas and the author of a new book, "Zombie Brands."

In our conversation, we talked about his book and the why, what, and how behind the rise of the Zombie Brand.

Some of John's quotes from our chat.

On the stat... more

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Tom Garland founded Edition Partners, a London-based creative growth studio, in January 2023. 

His career spans record labels (Sony, Warner, Universal), Red Bull's experiential marketing peak, and seven years at Highsnobiety where he... more

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Introduction

Justin Rashidi is co-founder and Chief Strategy Officer at SeedX, a data-driven marketing and business consultancy approaching its tenth year. In this episode of Inspiring Futures, he talks about his unlikely path from b... more

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Neil Perkin is a consultant, author, and self-described polymath working at the intersection of strategy, digital transformation, emerging technology, and leadership. 

With roots in media transformation at Time Inc during the dot-com... more

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Recent Guests

John Long
Executive Creative Director at Digitas and author of 'Zombie Brands'
Digitas
Episode: John Long- ECD and Author of Zombie Brands
Tom Garland
Founder of Edition Partners, Creative Growth Studio
Edition Partners
Episode: Tom Garland- Founder-Edition Partners
Neil Perkin
Consultant and author focused on strategy, digital transformation, and AI's impact on business.
Founder of Only Dead Fish
Episode: Neil Perkin- Only Dead Fish
Brandon Murphy
Head of Strategy and Transformation at Trade School
Trade School
Episode: Brandon Murphy- Chief Strategy Officer- Trade School- Atlanta
Kelsey Hodgkin
CEO and Partner at Special US, with a diverse background in advertising across multiple countries
Special US
Episode: Kelsey Hodgkin- CEO and Partner- Special US
Nick Avaria
Consultant, former agency owner, and agency buyer
Episode: Nick Avaria- Inside The Unglamorous World of Agency Operations
Lucy Barbour
Founder of We Are Masterplan, a strategy consultancy that also teaches strategic thinking
We Are Masterplan
Episode: Lucy Barbor - We Are Masterplan
David Aaker
Preeminent authority on brands and branding
Author and Professor
Episode: David Aaker- The OG of Brand
Rachel Ramaswamy
Managing Partner at Work&Co
Work&Co
Episode: Rachel Ramaswamy- Managing Partner - Work and Co

Host

Ed Cotton
Host of a podcast focusing on marketing and advertising topics, engaging industry experts in insightful conversations.

Reviews

5.0 out of 5 stars from 26 ratings
  • Awesome Podcast!!!!!

    Ed, host of the Inspiring Futures podcast, highlights all aspects of people from diverse backgrounds, careers and industries and talks to them about how they think and what they think about the future and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    Clarisse Gomez
    United States5 years ago
  • Rich!

    Such rich and inspiring conversation! Thank you for the insights.

    Apple Podcasts
    5
    BreeGroff
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging discussions that bridge creativity and strategic thinking in marketing.
Listeners appreciate the honesty and depth of guests' experiences.
Insightful conversations featuring diverse industry insights and personal stories.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

John Long- ECD and Author of Zombie Brands
Q: How can brands reconnect with their audience?
Brands need to invest in strong, distinctive voices and media that engages emotionally rather than relying solely on quick-hit digital ads.
John Long- ECD and Author of Zombie Brands
Q: What inspired you to write the book 'Zombie Brands'?
The inspiration came from observing the state of the advertising industry and wanting to discuss a way forward while addressing the malaise affecting it.
Tom Garland- Founder-Edition Partners
Q: How do you see the role of authenticity in modern branding?
He describes authenticity as critical, noting that brands must engage culturally and with genuine intent rather than merely borrowing trends.
Tom Garland- Founder-Edition Partners
Q: What were some of the major turning points in your career?
Garland discusses his transitions from music to marketing, emphasizing key roles at Sony Music, Red Bull, and Highsnobiety that shaped his understanding of consumer culture and branding.
Justin Rashidi- Co-Founder and Chief Strategy Officer SeedX
Q: What have you found in terms of the stickiest? Like, what tends to get people, what tends to hook people in these days?
Justin suggests that offering multiple services with specific topics that deliver value is crucial to getting client interest.

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Frequently Asked Questions About Inspiring Futures

What is Inspiring Futures about and what kind of topics does it cover?

Discovering the journeys and insights of marketing and advertising leaders, this podcast features real conversations with industry experts who share their personal stories, challenges, and successes. Focused on themes like creativity, brand strategy, and innovation, it presents an engaging discussion that goes beyond surface-level marketing insights, offering listeners a more profound understanding of the industry's evolution. With a common thread of raw and unfiltered dialogue, episodes are characterized by honest reflections and actionable advice, making it a valuable resource for marketers, entrepreneurs, and creatives alike.

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Which podcasts are similar to Inspiring Futures?

These podcasts share a similar audience with Inspiring Futures:

1. Uncensored CMO
2. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of Inspiring Futures are there?

Inspiring Futures launched 7 years ago and published 158 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Inspiring Futures?

Recent guests on Inspiring Futures include:

1. John Long
2. Tom Garland
3. Neil Perkin
4. Brandon Murphy
5. Kelsey Hodgkin
6. Nick Avaria
7. Lucy Barbour
8. David Aaker

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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