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Artwork for INTO GERMANY! The German Business Podcast

INTO GERMANY! The German Business Podcast

Germany Trade & Invest - GTAI
Germany
Renewable Energy
Germany Trade & Invest
Energy Transition
Eastern Germany
Hydrogen
Smart Cities
Foreign Direct Investment
FDI (foreign Direct Investment)
German Pet Market
Energy Storage
European Union
UPM
Sustainability
Intel
Tesla
Lassie
Wind Energy
Natural Gas
Energy Infrastructure

INTO GERMANY is the German business podcast in the English language. Every month we take a fast-paced but in-depth look at one of the hottest sectors and round up some of the most intriguing stories from Europe’s largest economy. Whether you’re an international businessperson already into Germany or just curious about EXPANDING your company to the heart of the EU, we’ve got lots of on-the-ground s... more

PublishesInfrequentlyEpisodes32Founded3 years ago
Number of ListenersCategories
Business NewsBusinessNewsManagement

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Artwork for INTO GERMANY! The German Business Podcast

Latest Episodes

A new government refocused Germany economically in 2025. What were the implications for companies? We review a year full of change.

2025 was a year of course alignment for the German economy. Conservative Friedrich Merz became Germany’s chancellor af... more

Germany’s start-up ecosystem is buzzing again, with more than 1,500 new companies founded in the first half of 2025 alone. What makes the country attractive for entrepreneurs, and what hurdles remain?

Germany’s start-up sector is regaining momentum –... more

YouTube

Offshore wind electricity generation in Germany is celebrating its 15th anniversary. Can it truly be a cornerstone of the country’s clean energy transition, and how can businesses benefit?

Offshore wind currently produces around 6% of all electricity... more

Germany has a new government – and with it a new economic roadmap. So what’s in store for Europe’s largest economy?

On April 6, 2025, conservative Friedrich Merz was sworn in as Germany’s tenth chancellor. He leads a coalition of his center-right CDU... more

YouTube

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Recent Guests

Anna Bojić
CEO and co-founder of Miss Moneypenny Technologies
Miss Moneypenny Technologies
Episode: Scaling New Heights – Germany’s Start-Up Comeback
Johannes Büker
Co-founder of Hydronauten, a company developing technology to cancel pressure pulsations in pumps
Hydronauten
Episode: Scaling New Heights – Germany’s Start-Up Comeback
Simon Hagemann
Head of Pipeline Development at Vattenfall
Vattenfall
Episode: From Prospect to Powerhouse - Offshore Wind in Germany
Markus Nölke
Managing Director of WAB, a nationwide network for the wind energy sector
WAB
Episode: From Prospect to Powerhouse - Offshore Wind in Germany
Julia Braune
CEO of Germany Trade & Invest, the German government's international business promotion agency.
Germany Trade & Invest
Episode: A Fresh Start? New German Government, New Business Opportunities
Roland Damann
Founder and CEO of Microbubbles
Episode: Defying Death Valleys: Germany Promotes Disruptive Innovations
Kristiane Schmidt
Sustainability Manager at Contargo
Contargo
Episode: Charging Forward: E-Trucks and Germany’s Road to Sustainable Transport
Professor Thomas Fritz
Head of the research group Music Evoked Brain Plasticity.
Max Planck Institute for Human Cognitive and Brain Sciences
Episode: (Re-)Searching for New Ideas – Germany’s Unique R&D Landscape
Armin Reinartz
Head of the Directorate-General European and International Cooperation.
German Federal Ministry of Education and Research
Episode: (Re-)Searching for New Ideas – Germany’s Unique R&D Landscape

Host

Kelly O'Brien
Host of INTO GERMANY, focused on exploring the business landscape in Germany with a fast-paced in-depth approach, featuring interviews with key industry figures.

Reviews

4.8 out of 5 stars from 26 ratings
  • Helpful hints!

    More information and hints! A weekly podcast would be amazing!

    Apple Podcasts
    5
    bigwave75
    Germany3 years ago
  • Sehr informativ

    Sehr gut gemacht. Freu mich auf die nächste Folge!!

    Apple Podcasts
    5
    PodcastJunkie1985
    Germany3 years ago
  • Great

    Interesting and great prepared informations

    Apple Podcasts
    5
    JmSz0
    Germany3 years ago
  • The Germans!

    Thanks for the insights, perhaps it will help me to unterstand the germans better. Cheers!

    Apple Podcasts
    5
    drknickel
    Germany3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the informative nature of the content, bringing valuable insights into the German business landscape.
Feedback highlights the engaging discussions with guests, noting the relevance to international business professionals looking to expand into Germany.
The podcast is praised for its well-prepared information, appealing to both newcomers and seasoned professionals in the business sector.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From Prospect to Powerhouse - Offshore Wind in Germany
Q: What are the biggest challenges that remain in offshore wind development?
Key challenges include supply chain bottlenecks and the need for greater availability of installation vessels.
From Prospect to Powerhouse - Offshore Wind in Germany
Q: What do you see as the biggest technical and operational changes over the past 15 years?
The most significant changes include the standardization of wind farms and advancements in turbine technology, making operations more efficient.
Defying Death Valleys: Germany Promotes Disruptive Innovations
Q: How do you find revolutionary companies with such ideas?
We actively source ideas through events and partnerships with private capital markets, utilizing a team of analysts to identify potential innovations.
Defying Death Valleys: Germany Promotes Disruptive Innovations
Q: What sort of support does Sprind offer in this regard?
Sprind provides access to a network of researchers and early adopters, funding, and helps to build necessary assets, alongside guidance in legal and political challenges.
Finally Fintech – How Germany Caught On to Digital Finance
Q: How does Germany compare with other markets?
Germany has the strongest fintech sector in the EU but lacks global category leaders compared to the US and UK.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast provides an insightful exploration of Germany's business landscape, focusing on key sectors and emerging opportunities for international businesses. Each episode features in-depth discussions with industry leaders and experts who share their experiences, challenges, and success stories. Common topics include startup innovation, renewable energy, and the evolving landscape of economic policies in Germany, making it a valuable resource for anyone looking to expand or understand business dynamics in the heart of Europe. The podcast stands out for its practical advice and engaging storytelling, creating a bridge between Germany's business world and the global audience.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Handelsblatt Morning Briefing - News aus Wirtschaft, Politik und Finanzen

How many episodes of this podcast are there?

this podcast launched 3 years ago and published 32 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Anna Bojić
2. Johannes Büker
3. Simon Hagemann
4. Markus Nölke
5. Julia Braune
6. Roland Damann
7. Kristiane Schmidt
8. Professor Thomas Fritz

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