Lab-Grown Marketing by Evidenza
Peter Weinberg and Jon LombardoWhat if you could conduct smarter, faster, and more cost-effective consumer research without alarming your budget-conscious finance team? Forget outdated advice about CTR and MQLs—what you need are evidence-backed strategies. For over a decade, we’ve partnered with LinkedIn's experts to uncover key B2B marketing principles. Now, we’re using those insights and cutting-edge research tech to break do... more
| Publishes | Twice monthly | Episodes | 17 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Most ads aren’t ignored because they’re bad. They’re ignored because they assume attention that doesn’t exist.
The real problem isn’t a “worst-case scenario” — it’s the default one.
In this episode, Jon and Peter break down why modern advertising mu... more
AI slop? Not so fast. This week on Lab Grown Marketing, Jon and Peter make the case that AI isn’t cheapening marketing — it’s upgrading it. From voice-first workflows to a sudden boom in “storytelling” jobs, the guys explore why the real productivity... more
Marketers love data. More dashboards. More cuts. More “just one more slide.” But what if more data doesn’t make you smarter — it just makes you slower?This week on Lab Grown Marketing, Jon and Peter go deep on the signal-to-noise ratio and the uncomf... more
Everyone loves the idea that the best product wins. It’s clean, comforting, and almost always wrong. This week on Lab Grown Marketing, Peter and Jon take on the product delusion — the belief that product superiority alone guarantees success.
In From... more
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- A marketing podcast with a POV
I listen to a LOT of marketing podcasts and 95% of them are talking to marketers at big name brands saying the same things over and over again. This is the podcast for people who want more thinking and less pontification. Thrilled to find this.
Apple Podcasts5Salt Lab
United States6 months ago
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Apple Podcasts | #58 |  Denmark/Business/Marketing |
Apple Podcasts | #150 |  United Arab Emirates/Business/Marketing |
Apple Podcasts | #205 |  Norway/Business/Marketing |
Apple Podcasts | #221 |  Argentina/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About Lab-Grown Marketing by Evidenza
What is Lab-Grown Marketing by Evidenza about and what kind of topics does it cover?
Focusing on innovative and evidence-backed marketing strategies, this podcast explores a range of topics that challenge traditional marketing wisdom and practices. The hosts, drawing from a partnership with LinkedIn's experts, delve into B2B marketing fundamentals, providing insights from industry leaders and guests. By emphasizing probabilistic marketing, risk management, and the significance of branding in a rapidly evolving environment, listeners gain a fresh perspective on effectively navigating marketing challenges. The show is characterized by a blend of data-driven discussions and practical advice aimed at improving marketing effectiveness.
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How many listeners does Lab-Grown Marketing by Evidenza get?
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Which podcasts are similar to Lab-Grown Marketing by Evidenza?
These podcasts share a similar audience with Lab-Grown Marketing by Evidenza:
1. Uncensored CMO
2. Nudge
3. The Rest Is History
4. Prof G Markets
5. Pivot
How many episodes of Lab-Grown Marketing by Evidenza are there?
Lab-Grown Marketing by Evidenza launched a year ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Lab-Grown Marketing by Evidenza?
Recent guests on Lab-Grown Marketing by Evidenza include:
1. Niels Bohr
2. Rita Nelberse
3. Mark Ritson
4. Sori Rutherland
5. Barren Wuffet
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