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Let's Talk Loyalty

Paula Thomas
Loyalty Programs
Loyalty Marketing
Brazil
Loyalty Program
Customer Engagement
Loyalty Marketing Trends
Customer Trust
Cash Back
Customer Experience
Hospitality Industry
Digital Shopping
Economic Sustainability
Select Guest Loyalty Program
The Paddock
Loyalty Strategy
Behavioral Economics
Free Shipping
Omni-Channel Strategy
Personalization
Omni Hotels & Resorts

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: www.letstalkloyalty.com/

PublishesDailyEpisodes730Founded6 years ago
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BusinessMarketing

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Artwork for Let's Talk Loyalty

Latest Episodes

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Dr Melanie Van Rooy talks openly in this podcast about what it takes to run a 30 year old leading loyalty programme which delights alm... more

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

In this episode we are delighted to interview Shaun Hatrick, the Director of Partnerships and Business development for Nectar.

Shaun... more

In this Wiser Loyalty episode we speak with Shivaji Choudhary, Assistant General Manager of Marketing at DLF Malls and one of the key principles in building out and recently launching DLF Mall Rewards. He talks about 'the DLF way' and how his team is... more

YouTube

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

In this episode of Let's Talk Loyalty and Loyalty TV, we sit down with Aoun Raza and Emily Ong from Landmark Group’s Shukran program,... more

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Recent Guests

Shivaji Choudhary
Assistant General Manager of Marketing at DLF Malls
DLF Malls
Episode: DLF Mall Rewards: Blending Human and Digital to Delight Customers (#727)
Aoun Raza
AVP of Marketing and Loyalty at Landmark Group
Landmark Group
Episode: How Landmark Reimagined Loyalty: The Shukran Program Story (#726)
Emily Ong
Customer and Product Leader at Landmark Group
Landmark Group
Episode: How Landmark Reimagined Loyalty: The Shukran Program Story (#726)
Oleksandr Koliakin
Loyalty professional with extensive experience in strategy, marketing, and digital transformation
Shell
Episode: Global Loyalty at Shell: Insights, Strategy & Impact (#725)
Kanan Nabar
Marketing professional with over two decades of experience across various sectors, focusing on brand and product development
Shell
Episode: Global Loyalty at Shell: Insights, Strategy & Impact (#725)
Suky Bal
Founder and CEO of MSET, focusing on technology and customer engagement.
MSET
Episode: Loyalty Innovation in Global FMCG and Telecommunication Brands with MSET (#723)
Rajesh Srimalani
Loyalty strategist at MSET, experienced in customer retention across various sectors.
MSET
Episode: Loyalty Innovation in Global FMCG and Telecommunication Brands with MSET (#723)
Sarah Richardson
CEO of the Australian Loyalty Association, discussing the annual loyalty insights report and industry trends.
Australian Loyalty Association
Episode: Australian Loyalty Insights Report 2025 (#722)
Kristoffer Windall Juhl
Managing director and CEO of Tekla Fabrics
Tekla Fabrics
Episode: Brand Before Business: How Tekla Turns Experience into Loyalty (#721)

Host

Paula Thomas
Founder and CEO of Let's Talk Loyalty and Loyalty TV, recognized for her expertise in loyalty marketing and customer engagement.

Reviews

4.7 out of 5 stars from 97 ratings
  • Great Content

    As a lover of loyalty programs this podcast gives me ideas and keeps me informed from industry leaders. A great listen each week.

    Apple Podcasts
    5
    Loyalty lover
    Australia8 months ago
  • Yea, yea, yea…

    Listening to one episode of the show as the interview came recommended in the industry circles I’m in and after 10 minutes, I’m done… The guest is great and the topic is fascinating, but the constant “yea… yea… mhmm… yea” from the host (while the guest is speaking) is beyond annoying. Maybe it’s a marketing thing?

    Apple Podcasts
    1
    NotSupposedTo
    United States2 years ago
  • Global Loyalty Experts Teaching Is All

    So thankful for all of the learnings, entertainment, and knowledge sharing with this channel. Paula does an amazing job of pulling together those with a passion for loyalty, asking the right questions, and spreading knowledge around the globe!!

    Apple Podcasts
    5
    Beth Lever
    United States2 years ago
  • Fantastic podcast

    As a CSO of a loyalty, partnerships and rewards agency working across numerous programmes, sectors and markets I have found this podcast series an essential listen - for insight, case studies and industry best practice. I value it so highly that I am now actually a Guest Host for the series, specialising in European loyalty insights. Well done Paula! It's a complete triumph and an essential listen for loyalty marketers everywhere. Thank-you for such a great resource.

    Apple Podcasts
    5
    CharlieHills1
    United Kingdom2 years ago
  • Excellent podcast

    One of the best podcasts out there about loyalty, customer, experience, and related concepts!

    Apple Podcasts
    5
    danielmc999
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some criticisms focus on the host's conversational style, with some listeners finding it distracting at times.
The show is considered essential for anyone involved in loyalty marketing, offering practical ideas and engaging conversations.
Listeners appreciate the wealth of insights shared by industry experts, showcasing innovative loyalty strategies and best practices.
Overall, there's a strong love for the deep dives into loyalty marketing, particularly from a global perspective.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Carnival Cruise Line is Redefining Customer Experience with Carnival Rewards (#720)
Q: What are the three key areas where Carnival is enhancing customer experience?
The three key areas are fleet updates, exclusive destination enhancements, and the reimagined loyalty program set to launch in 2026.
How Carnival Cruise Line is Redefining Customer Experience with Carnival Rewards (#720)
Q: What do you have to share about your background and experience with loyalty programs?
Sid Krishna shares that he started his career as an engineer, transitioned into loyalty programs at American Airlines, and has since innovated loyalty strategies at both Spirit Airlines and Carnival Cruise Line.
Brand Before Business: How Tekla Turns Experience into Loyalty (#721)
Q: What do you see as the core of Tekla's loyalty strategy?
It's about being super consistent in how we interact with our customers, focusing on quality and meaningful experiences.
SHEIKE Society & the Art of Customer-Centric Loyalty with Mel Grafton (#715)
Q: What do you think are the biggest impacts in the loyalty industry?
Mel noted the explosion of various loyalty apps that have made it easier for brands, especially smaller ones, to implement loyalty programs.
SHEIKE Society & the Art of Customer-Centric Loyalty with Mel Grafton (#715)
Q: What was your journey? How did you start out in this space?
Mel shared her extensive 20-year background in the fashion e-commerce sector, detailing her roles at various major brands leading to her current position at SHEIKE.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Let's Talk Loyalty

What is Let's Talk Loyalty about and what kind of topics does it cover?

Content primarily revolves around the latest trends, strategies, and case studies in loyalty marketing, featuring experts from various sectors such as retail, hospitality, and telecommunications. Discussions often highlight innovative loyalty programs, the integration of technology, and the importance of personalizing customer experiences. Unique aspects include a focus on community building among brands, and a commitment to sharing actionable insights that benefit marketing professionals aiming to enhance customer loyalty. This platform appears to serve as both a resource for learning and a forum for industry leaders to share their experiences and strategies in an ever-evolving marketplace.

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How many listeners does Let's Talk Loyalty get?

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What are the audience demographics for Let's Talk Loyalty?

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How many subscribers and views does Let's Talk Loyalty have?

To see how many followers or subscribers Let's Talk Loyalty has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Let's Talk Loyalty?

These podcasts share a similar audience with Let's Talk Loyalty:

1. Loyalty Wired
2. Masters of Scale
3. All-In with Chamath, Jason, Sacks & Friedberg
4. The Knowledge Project
5. The Air Show

How many episodes of Let's Talk Loyalty are there?

Let's Talk Loyalty launched 6 years ago and published 730 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Let's Talk Loyalty?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Let's Talk Loyalty?

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What guests have appeared on Let's Talk Loyalty?

Recent guests on Let's Talk Loyalty include:

1. Shivaji Choudhary
2. Aoun Raza
3. Emily Ong
4. Oleksandr Koliakin
5. Kanan Nabar
6. Suky Bal
7. Rajesh Srimalani
8. Sarah Richardson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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