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Let's Talk Loyalty

Paula Thomas
Loyalty Programs
Loyalty Marketing
Brazil
Loyalty Program
Customer Engagement
Loyalty Marketing Trends
Customer Trust
Cash Back
Customer Experience
Hospitality Industry
Digital Shopping
Economic Sustainability
Select Guest Loyalty Program
The Paddock
Loyalty Strategy
Behavioral Economics
Free Shipping
Omni-Channel Strategy
Personalization
Omni Hotels & Resorts

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: www.letstalkloyalty.com/

PublishesTwice weeklyEpisodes743Founded6 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Let's Talk Loyalty

Latest Episodes

This episode of Let's Talk Loyalty & Loyalty TV is in Spanish.

En este episodio de Let’s Talk Loyalty en Español, conversé con Fabio Santoro, una autoridad en fidelización en Brasil con más de 25 años de trayectoria. Fabio, cofundador de Dotz y vice... more

This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.

In this episode, we explore how storytelling drives trust, credibility, and long-term loyalty in B2B, within the highly complex world ... more

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

We are breaking new ground today as we explore the retail Cannabis industry, one that is often discussed, but not very well understood... more

YouTube

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

In this In this episode we are delighted to interview Polly Jones, Group Head of Digital & Loyalty at ODEON Cinemas Group.

Polly is a... more

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Recent Guests

Courtney Zalewski
Chief Brand and Marketing Officer at Embarc, a community-focused cannabis retailer in California
Embarc
Episode: Cannabis Loyalty Unlocked: Marketing and Innovation with Embarc (#740)
Polly Jones
Group Head of Digital for ODEON, with a focus on loyalty programs.
ODEON Cinemas Group
Episode: Reimagining Cinema Loyalty: Polly Jones on Digital, Data & the Future of ODEON (#739)
Brandon de Kock
Director of Storytelling of Whyfive Insights
Whyfive Insights
Episode: Understanding The Power of WHY to Dig Deeper into The WHAT From Transactional Data (#738)
Pablo Sordo
Chief Loyalty Officer for Viva, has led the Doters loyalty program for three years.
Viva
Episode: Doters: Democratizando la lealtad en el aire y en la tierra con Pablo Sordo (#736)
Rose Netto
Global Head of Rewards at Virgin Active
Virgin Active
Episode: Virgin Active Rewards: Turning Wellness into Lasting Habits
Steve Habbi
Award-winning brand and design leader with 20 years of experience.
Former Chief Brand Officer for the London Stock Exchange Group; Former Chief Design Officer for HSBC.
Episode: Loyalty Beyond Points: Designing Experiences That Truly Connect (#731)
Nandika Suri
Vice President of Loyalty Cobrand Card and Partnerships for Choice Hotels International
Choice Hotels International
Episode: Now Built the Way People Travel – Choice Hotels’ Choice Privileges has Changed! (#730)
Dr. Melanie Van Rooy
CMO of Clicks Group, Total Health and Beauty.
Clicks Group
Episode: 30 years of Award-Winning Loyalty Leadership in Health & Beauty Retail (#729)
Shaun Hatrick
Director of Partnerships and Business Development for Nectar with nearly two decades of experience in loyalty and marketing.
Nectar
Episode: The Art of Loyalty: Insights from Nectar (#728)

Host

Paula Thomas
Founder and CEO of Let's Talk Loyalty and Loyalty TV, recognized for her expertise in loyalty marketing and customer engagement.

Reviews

4.7 out of 5 stars from 97 ratings
  • Great Content

    As a lover of loyalty programs this podcast gives me ideas and keeps me informed from industry leaders. A great listen each week.

    Apple Podcasts
    5
    Loyalty lover
    Australia10 months ago
  • Yea, yea, yea…

    Listening to one episode of the show as the interview came recommended in the industry circles I’m in and after 10 minutes, I’m done… The guest is great and the topic is fascinating, but the constant “yea… yea… mhmm… yea” from the host (while the guest is speaking) is beyond annoying. Maybe it’s a marketing thing?

    Apple Podcasts
    1
    NotSupposedTo
    United States2 years ago
  • Global Loyalty Experts Teaching Is All

    So thankful for all of the learnings, entertainment, and knowledge sharing with this channel. Paula does an amazing job of pulling together those with a passion for loyalty, asking the right questions, and spreading knowledge around the globe!!

    Apple Podcasts
    5
    Beth Lever
    United States2 years ago
  • Fantastic podcast

    As a CSO of a loyalty, partnerships and rewards agency working across numerous programmes, sectors and markets I have found this podcast series an essential listen - for insight, case studies and industry best practice. I value it so highly that I am now actually a Guest Host for the series, specialising in European loyalty insights. Well done Paula! It's a complete triumph and an essential listen for loyalty marketers everywhere. Thank-you for such a great resource.

    Apple Podcasts
    5
    CharlieHills1
    United Kingdom2 years ago
  • Excellent podcast

    One of the best podcasts out there about loyalty, customer, experience, and related concepts!

    Apple Podcasts
    5
    danielmc999
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some criticisms focus on the host's conversational style, with some listeners finding it distracting at times.
The show is considered essential for anyone involved in loyalty marketing, offering practical ideas and engaging conversations.
Listeners appreciate the wealth of insights shared by industry experts, showcasing innovative loyalty strategies and best practices.
Overall, there's a strong love for the deep dives into loyalty marketing, particularly from a global perspective.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

A.P. Moller - Maersk: Storytelling at Scale — Building Trust and Loyalty in Global Logistics (#741)
Q: How does storytelling play into employee branding and attracting talent?
It's important because employee stories can showcase the authentic experiences within the company, helping to attract new talent who align with the company's values.
A.P. Moller - Maersk: Storytelling at Scale — Building Trust and Loyalty in Global Logistics (#741)
Q: Why is storytelling so important, particularly in the B2B environment?
Storytelling helps to build trust, humanizes the complex nature of business, and translates operations into relatable stories for better customer connections.
Understanding The Power of WHY to Dig Deeper into The WHAT From Transactional Data (#738)
Q: What are your thoughts on the engagement of consumers with loyalty programs?
Brandon believes consumers engage differently, often driven by immediate rewards compared to those who prefer accumulating points for future rewards.
Understanding The Power of WHY to Dig Deeper into The WHAT From Transactional Data (#738)
Q: Can you share your views about loyalty promiscuity?
Brandon notes that loyalty promiscuity is a result of broader consumer promiscuity, linked to increased choice in retail environments.
Understanding The Power of WHY to Dig Deeper into The WHAT From Transactional Data (#738)
Q: What is your favorite business read?
Brandon mentions his favorite book is Gary Larson's Far Side Gallery Five, finding inspiration in it as a storyteller.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Let's Talk Loyalty

What is Let's Talk Loyalty about and what kind of topics does it cover?

Content primarily revolves around the latest trends, strategies, and case studies in loyalty marketing, featuring experts from various sectors such as retail, hospitality, and telecommunications. Discussions often highlight innovative loyalty programs, the integration of technology, and the importance of personalizing customer experiences. Unique aspects include a focus on community building among brands, and a commitment to sharing actionable insights that benefit marketing professionals aiming to enhance customer loyalty. This platform appears to serve as both a resource for learning and a forum for industry leaders to share their experiences and strategies in an ever-evolving marketplace.

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How many listeners does Let's Talk Loyalty get?

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How many subscribers and views does Let's Talk Loyalty have?

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Which podcasts are similar to Let's Talk Loyalty?

These podcasts share a similar audience with Let's Talk Loyalty:

1. Masters of Scale
2. The Air Show
3. Frequent Miler on the Air
4. Miles to Go - Travel Tips, News & Reviews You Can't Afford to Miss!
5. MTM Travel - The Fun Side of Points & Travel!

How many episodes of Let's Talk Loyalty are there?

Let's Talk Loyalty launched 6 years ago and published 743 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Let's Talk Loyalty?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Let's Talk Loyalty?

Recent guests on Let's Talk Loyalty include:

1. Courtney Zalewski
2. Polly Jones
3. Brandon de Kock
4. Pablo Sordo
5. Rose Netto
6. Steve Habbi
7. Nandika Suri
8. Dr. Melanie Van Rooy

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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